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XebiaNovaIdentity|2015-02
Agile, cathedrals and
building products that
matter
1
Chris Lukassen
XebiaNovaIdentity|2015-02
Who is this guy?
And why should I listen to his talk?
Continuous Innovation Services
2
XebiaNovaIdentity|2015-02
Continuous Innovation Services
3
XebiaNovaIdentity|2015-02
Continuous Innovation Services
4
XebiaNovaIdentity|2015-02
Continuous Innovation Services
5
XebiaNovaIdentity|2015-02
Continuous Innovation Services
6
XebiaNovaIdentity|2015-02
“The internet changed everything”
Two decades now, still going strong
Continuous Innovation Services
7
XebiaNovaIdentity|2015-02
Continuous Innovation Services
8
XebiaNovaIdentity|2015-02
 When is it finished?
 What will it look like?
 What will it cost?
Continuous Innovation Services
9
XebiaNovaIdentity|2015-02
Continuous Innovation Services
10
XebiaNovaIdentity|2015-02
Product Roadmap Reims Cathedral
  1211 Start
  1221 Choir
  1233 Transept
  1241 First mass
  1251 Arches over transept
  1275 Facade and rose
  1286 Arches nave
  1311 Lead roof
  1475 Towers
  1481 Fire
  1512 New roof
  1516 Stop (out of funds)
Continuous Innovation Services
11
XebiaNovaIdentity|2015-02
Continuous Innovation Services
12
XebiaNovaIdentity|2015-02
Continuous Innovation Services
13
XebiaNovaIdentity|2015-02
Continuous Innovation Services
14
XebiaNovaIdentity|2015-02
Continuous Innovation Services
15
XebiaNovaIdentity|2015-02
Continuous Innovation Services
16
XebiaNovaIdentity|2015-02
Agile Cathedral Building
  Purpose
  Working increments
  Evolving architecture
  Responding to change
Continuous Innovation Services
17
XebiaNovaIdentity|2015-02
Continuous Innovation Services
18
Sliced bread is
overrated
XebiaNovaIdentity|2015-02
Continuous Innovation Services
19
XebiaNovaIdentity|2015-02
AUTONOMY
Continuous Innovation Services
20
XebiaNovaIdentity|2015-02
21
12
2.200.000.000
6 6
93.000
(/23.655)
4 4 4
3.888
(/565.843)
Continuous Innovation Services
XebiaNovaIdentity|2015-02
2
2
Continuous Innovation Services
XebiaNovaIdentity|2015-02
Continuous Innovation Services
23
XebiaNovaIdentity|2015-02
Continuous Innovation Services
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XebiaNovaIdentity|2015-02
Continuous Innovation Services
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XebiaNovaIdentity|2015-02
Continuous Innovation Services
26
XebiaNovaIdentity|2015-02
Continuous Innovation Services
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XebiaNovaIdentity|2015-02
Continuous Innovation Services
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XebiaNovaIdentity|2015-02
Continuous Innovation Services
29
XebiaNovaIdentity|2015-02
Best product ever
  Autonomy
  Learn by doing
  Unite in purpose
  Believe you can
Continuous Innovation Services
30
XebiaNovaIdentity|2015-02
Continuous Innovation Services
32
XebiaNovaIdentity|2015-02
The milkshake dillema
Continuous Innovation Services
33
XebiaNovaIdentity|2015-02
What could possibly go wrong?
Continuous Innovation Services
34
XebiaNovaIdentity|2015-02
Continuous Innovation Services
35
Satisfaction
Importance
XebiaNovaIdentity|2015-02
Under served or over served needs
Continuous Innovation Services
36
XebiaNovaIdentity|2015-02
Continuous Innovation Services
37
XebiaNovaIdentity|2015-02
Conclusion
  Purpose
  Working increments
  Evolving architecture
  Autonomy
  Learn by doing
  Believe you can
  Users, buyers and
ecosystem are not the
same
  Assess over and
underserved needs
  Rally your people behind
real needs
  Make products that really
matter
Continuous Innovation Services
38
XebiaNovaIdentity|2015-02
Stay in touch
Continuous Innovation Services
39
  Product Dojo’s
­  Learn
­  Share
­  Food
­  Fun
www.xebia.com/events
XebiaNovaIdentity|2015-02
Watch out for the upcoming book
Continuous Innovation Services
40
Chris Lukassen
clukassen@xebia.com
+31612332230
Chris Lukassen
The product manager’s
guide to continuous
Innovation
How to become a product samurai
XebiaNovaIdentity|2015-02
Continuous Innovation Services
41

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ASAS 2015 Chris Lukassen