11. Product Roadmap Reims Cathedral
1211 Start
1221 Choir
1233 Transept
1241 First mass
1251 Arches over transept
1275 Facade and rose
1286 Arches nave
1311 Lead roof
1475 Towers
1481 Fire
1512 New roof
1516 Stop (out of funds)
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Chris Lukassen
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Chris Lukassen
The product manager’s
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How to become a product samurai
Editor's Notes
Happy you are here
Most important talk at this conference.
build it right, build it fast, but should it be build
3 topics:
What cathedrals have in common with products that matter
The best product ever
How you can discover what matters
Apart from being a martial arts nut? Who loves teaching?
Product guy, always has been.
Why is that important? Unique insight
Refer to book
Why is this talk the most important talk?
Bridge agile and architecture, it’s about creating products that matter
It all started with a great book from Daan Quakernaat, that got me thinking
Great ideas piggyback, Apple -> Xerox
How society responds to crisis
Waiting, refugee, greek euro, financial crisis > maintaining the status quo
This is a nigerian busstation in abuja.
No schedule, android app, 3000 busstops, 130 different routes, dynamic time tables
Imagine what this does for economy, jobs, waste of time
People with nothing, create everything,
People with everything, create nothing
Hilton, Hyatt, Metro Goldwyn Mayer, Imtech, Nokia,
Closer to home: schoenreus, polare
HTC is next, failed to build something that people need.
Why are there so many industry level changes happening?
It’s remarkable
It’s an age of disruption. Banks fear IT companies! Imagine that? Google and Apple are going after your savings? Facebook knows so much about you, why are they not offering insurances? Well at least you can become a cabbie, the world always needs cabbies right?
Wrong. You’ll need to Uber-think that.
The internet brought so much information and capabiltyis within an arms reach, that amazing things can happen. If you are big, you have data, you have a unique capability. Bouwmarkt -> suggest projects, train companies -> trajectories, Bonus card -> consumption behavior
But if you are small, agilty in finding unique needs. Think back to the nairobi example. People with nothing can build everything. We have never been in this position before. The question is no longer: can we build it, it’s:
Should we build it?
Let’s side step a bit:
Raise you hand if you went on holiday
And went to France, Italy, Spain, Germany
Predominanly Christian countries.
Would do you find there?
Mandatory view while visiting the city, HOW DID THEY DO THIS?
No tools, no machines, no cranes, nothing, just oxen and wooden treadmills
Block weights 10 tons, over 60km, sculpted into a 5 ton angel then lifted 50 meters up. 2500 angels
Compare what they did, to what we do today
Adam Pink [Drive] - Purpose: mason = cut stone? build cathedral ? place of worship for 1000 years
Imagine proposing a cathedral
What will our management ask?
Sounds familiar?
Can you feel it would never have occurred if we follow waterfall? solid business plan approach?
You would expect someone to run around with a big ordner containing a design and a plan.
They just started: make a wall, fell down, stood together, thought of a better way, higher wall, also fell down. You get the point. It took a while but they learned from their mistakes
We would call this actionable metrics
Stones had markers -> accountabilty
Demo day -> instant feedback
300 years of pure misery. Everything they build came down, not just walls, entire sections, choirs, roofs. If it didn’t collapse there were fires (lightning), gargoyles spit lead, plundering, wars 1914, 1945.
You thought you were having a hard time with emerging architecture, think again.
You can only do this if you have faith, if you are fueled with energy about what you are trying to accomplish, what need you are going to solve
This is a sketch made of the original design, notice the tower. Did you miss them?
Responding to change or executing a plan? There are 10 towers missing among which the 190m high
We have become afraid to start things we cannot see the end of.
Let’s dive into that, how does that compare to product architecture?
People think a cathedral is a sturdy building, standing over 800 years. But why is a cathedral always covered in scaffolding? because they are constantly re-enginering it. Refactoring if you like, which leads to interesting results
In Laon you can find half a window and part of arch (to the right of it) which were developed but then discarded
North side in Reims, half a window in order to make room for a supporting pilar of the tower that was lost in 1481 and never rebuild. Does this sound familiar? Think of a large project that you did where you made some “future proof” architecture
Replacing already running systems? Build the new one over the old one. They would build the choir fist, and then encapsulate the old church. Unless you run out of money.
Sound familiar?
It really took them 800 years to come up with that?
Purpose,
Working increments
Mastery evolves
I want to talk to you about the best product I ever made.
Ama,
West africa, Ghana, Yendi, tribal war, behading of the king, house, bullit holes
No school, no future.
2000,(and 2002) bus of youngsters (25), master builder.
Came with purpose, ignorant,
My passion, talking about it, discovered I fundamentally applied some aspects that we would now call agile. Applied building constructs that refer to modular archietecute, we even had a delivery pipeline and were doing active WIP manageing.
The biggest thing I learned was Autonomy works.
Divide in teams, self organizing, pick your team, 5 teams of 4 people = squads, team concrete, team stone, team wall, team beams, team pillars.
Tech lead (local hero), apprentice, standups, demos
Partitioning into autonomous groups, reduces complexity
first maximize autonomy, coordinate what’s left
Goal driven teams:
Concrete team made concrete inside the building -> creating the floor in the process
Pilar team -> cell division: make the metal frames and create the castings to pour the concrete
Support beam team, created a bench so they could work in parallel
Sometimes you need to break the build to avoid all the toggle switches
Dump right in the foudation, bypass the transport and patching
Meet Mohammed, my favourite bricklayer
King of the team, expert bricklayer
Scaffolding > forgot brick > forgot mortar > dropped trowel
Never worked so hard in my life
So autonomy with learning by doing > improving the way we do things.
It seems so obvious, but for him it was a completely new way of thinking. How often do we really reflect on the way we do things?
Final one, what do you do when you run out of water?
No water no concrete or mortar, no morter no work.
Back to purpose,
we ran late on the project, and we skipped scope, but skipping the roof?
I had no idea on how to fix it
Talked to the village elders, remarkable thing
War ridden people joined on Saturday, joined hands to finish the school
Remember the cross beam team? The had done an awesome job creating cross beams, only problem 1 ton
No crane.
Everyone came together and lifted as one.
Clay Christianson’s book: innovators dillema.
Jobs to be done, we hire a product to do a job
Milkshake example
App Development platform. Awesome 10M investment,
We were doing good (we thought)
Solving problems of developers ? Restrict freedom?
What about management problems -> retool engineers
Before we enter the world of 2by2, gartner joke
3 types of stakeholders for your product
Users – plus
Buyers – zero
Eco system – square
Go after eco system or users
Apple didn’t disrupt the smartphone market because of all the fanboys.
It’s because the phones didnt cut it. Under served. If you have no school, you have no future,
If you have no lifespan whatsoever, live in the mud a cathedral gives hope for a better afterlife, thats purpose, thats need
If you over serve on the other hand. (have you ever done this?) ripe for disruption, low end text editors can come in,
Why is google docs so sparse? It focusses on one thing and does that exceptionally well. Think about Uber, Spottify
Under served: New product, do one thing well, meet the rest: Kano model
Slightly under served: Add features
Overserved: Low end disruption: Saab anchor watch application, hardware, App. 99 cents.
Market is every sailor