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Usability Driven Architecture 
@mitchelkuijpers
UX Designer What is a
“User experience design is the process of 
enhancing customer satisfaction and loyalty 
by improving the usability, ease of use, and 
pleasure provided in the interaction 
between the customer and the product.” 
Wikipedia 
http://en.wikipedia.org/wiki/User_experience_design
“User experience design is the process of 
enhancing customer satisfaction and loyalty 
by improving the usability, ease of use, and 
pleasure provided in the interaction 
between the customer and the product.” 
Wikipedia 
http://en.wikipedia.org/wiki/User_experience_design
UX Designer What does a 
do
Why Did we build Eventr
we wanted to support 
Invoices
Integrated Should look
Website Did not belong in the
Reusable Should be
Why Recap
Two developers and a ux designer Team
A UX designer needs a good 
Front-end Developer
In all the sprints 
Everyone participated
Wireframes Started by implementing
Wireframes
Make you faster Wireframes
Iterate over the designs
As a team 
Forget your titles
Usability tests You need to run
Couponcode
Couponcode
The Discount
“Our users 
everybody” @iamdevloper
We should 
have put 
the coupon 
here 
! 
(we think)
Recap 
Team
What have we learned
"Assumptions are the 
mother of all fuckups"
http://www.talkingtohumans.com/cartoons
http://www.talkingtohumans.com/cartoons
Enterprise applications This also applies to
Automate your UI tests Don’t 
Too soon in the process
Production Less usability fixes in
Don’t you need support? We started calling companies
Happier Users are generally
What have we learned Recap
What is 
Usability Driven Architecture?
Recap
Get a UX designer Also for enterprise applications
Be agile 
Forget your titles work as a team
Run usability tests 
Don’t be lazy
Happy Please make your users
Questions?

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ASAS 2014 - Mitchel Kuijpers