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1. Desk Research: Market Research
Processes

2. What is Desk Research?
• Desk Research is one of the techniques for
Market Research.
• Basically, there are various techniques like
Field Research, Online Survey, Desk Research .
• In this segment we would focus on Desk
Research- one of the important techniques.

3. • Desk Research:
1. Desk Research, also known as Secondary Research is a term used
in Market Research to define a process where primary research
data obtained from experiments or research subjects are further
summarised.

4. 2. The term also literally indicates that this Research is performed by sitting at a
desk without having to performs tests, etc. A few sources that fuel desk
research include the Press, the Internet, Analytical Reports, Statistical
Publications, etc.

5. • While Primary Research demands more time
and effort, Desk Research is relatively easy
since all the information is readily available.
Below are some of the most important
sources explained in detail how they
contribute to Desk Research:
1. The Internet:
2.Government and Industry Data
3. Customers

6. 1. The Internet
• The Internet is the biggest source of information in the present times. You will find
plenty of websites that provide valuable primary resource information that will
form the crux of your Secondary Research. You can’t afford to keep out the
Internet as the main contributor for your Desk Research.

7. 2.Government and Industry Data
• Government data is highly reliable since its official and there is less risk of falsities.
Industries usually have central organisations that store and share trade
publications, reports, etc. for free. You can also refer to Industry Journals for your
Research.

8. 3. Customers
• The most straightforward approach for obtaining desk research data is by directly
interacting with customers who actually use the products and services. Customers
provide deep insight into current market trends. Customer feedback is the most
valuable source of Desk Research that you can never go wrong with.

9. Conclusion
• Like any other form of Research, Desk Research must also be
performed with utmost care and caution. It’s important to not
reject any research even if the data is from a few months or
years ago. Keep an eye out for all data that may be useful and
rely heavily on human behaviour involved.
• While Desk Research has plenty of benefits, there are also
certain limitations, one of them being less information
culminating from the research. It is also unpredictable and
may contain gaps. Nevertheless, it is the most sought-after
form of Market Research and is highly beneficial to
enterprises and organizations.