Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Erik Huberman - The Impact of Artificial Intelligence on Marketing: Past, Present & Future
1. THE IMPACT OF ARTIFICIAL INTELLIGENCE ON MARKETING
HAWKE MEDIAPRESENTED BY ERIK HUBERMAN
2. INTRO TO
HAWKE MEDIA
THE FASTEST GROWING DIGITAL
MARKETING AGENCY IN LOS ANGELES
Visit our website to learn more www.hawkemedia.com
Hawke Media is a full-service outsourced CMO based in Santa Monica, CA.
In 3.5 years, Hawke Media has grown from 7 to over 110 employees and has been valued at $60
million.
We can take over a business’s entire marketing strategy and execution, or fill in 1-2 holes with
organizations to assist in execution.
The fee structure is month-to-month, so no long-term contracts.
Hawke Media has worked with over 400 brands since its launch. Clients include Raden, Bottle
Keeper, BeautyCon, Buscemi, Red Bull, Evite, Verizon Wireless, HP, and many other large and
small brands.
3. DEFINITION: INTELLIGENCE
NOUN
1. THE ABILITY TO ACQUIRE AND APPLY KNOWLEDGE AND
SKILLS.
"AN EMINENT MAN OF GREAT INTELLIGENCE”
SYNONYMS: INTELLECTUAL CAPACITY, MENTAL CAPACITY,
INTELLECT, MIND, BRAIN(S), IQ, BRAINPOWER, JUDGMENT,
REASONING, UNDERSTANDING, COMPREHENSION
7. MARKETING
HISTORY
‣ Advertising began around 35 C.E.
‣ 1450 C.E. - Flyers and Brochures
‣ Advertising began around 35 C.E.
‣ 1600 C.E. Paid Advertising and Print Begin
8. MARKETING
HISTORY
‣ Advertising began around 35 C.E.
‣ 1450 C.E. - Flyers and Brochures
‣ Advertising began around 35 C.E.
‣ 1600 C.E. Paid Advertising and Print Begin
‣ Advertising began around 35 C.E.
‣ 1867 C.E. First Billboards Appear
9. MARKETING
HISTORY
‣ Advertising began around 35 C.E.
‣ 1450 C.E. - Flyers and Brochures
‣ Advertising began around 35 C.E.
‣ 1600 C.E. Paid Advertising and Print Begin
‣ Advertising began around 35 C.E.
‣ 1867 C.E. First Billboards Appear
‣ Advertising began around 35 C.E.
‣ 1920 C.E. Radio Advertising
10. MARKETING
HISTORY
‣ Advertising began around 35 C.E.
‣ 1450 C.E. - Flyers and Brochures
‣ Advertising began around 35 C.E.
‣ 1600 C.E. Paid Advertising and Print Begin
‣ Advertising began around 35 C.E.
‣ 1867 C.E. First Billboards Appear
‣ Advertising began around 35 C.E.
‣ 1920 C.E. Radio Advertising
‣ Advertising began around 35 C.E.
‣ 1941 C.E. The First Television Ads
11. MARKETING
HISTORY
‣ Advertising began around 35 C.E.
‣ 1450 C.E. - Flyers and Brochures
‣ Advertising began around 35 C.E.
‣ 1600 C.E. Paid Advertising and Print Begin
‣ Advertising began around 35 C.E.
‣ 1867 C.E. First Billboards Appear
‣ Advertising began around 35 C.E.
‣ 1920 C.E. Radio Advertising
‣ Advertising began around 35 C.E.
‣ 1941 C.E. The First Television Ads
‣ Advertising began around 35 C.E.
‣ 1950 C.E. Telemarketing
12. MARKETING
HISTORY
‣ Advertising began around 35 C.E.
‣ 1450 C.E. - Flyers and Brochures
‣ Advertising began around 35 C.E.
‣ 1600 C.E. Paid Advertising and Print Begin
‣ Advertising began around 35 C.E.
‣ 1867 C.E. First Billboards Appear
‣ Advertising began around 35 C.E.
‣ 1920 C.E. Radio Advertising
‣ Advertising began around 35 C.E.
‣ 1941 C.E. The First Television Ads
‣ Advertising began around 35 C.E.
‣ 1950 C.E. Telemarketing
‣ Advertising began around 35 C.E.
‣ 1980 C.E. Database Marketing
13. MARKETING
HISTORY
‣ Advertising began around 35 C.E.
‣ 1450 C.E. - Flyers and Brochures
‣ Advertising began around 35 C.E.
‣ 1600 C.E. Paid Advertising and Print Begin
‣ Advertising began around 35 C.E.
‣ 1867 C.E. First Billboards Appear
‣ Advertising began around 35 C.E.
‣ 1920 C.E. Radio Advertising
‣ Advertising began around 35 C.E.
‣ 1941 C.E. The First Television Ads
‣ Advertising began around 35 C.E.
‣ 1950 C.E. Telemarketing
‣ Advertising began around 35 C.E.
‣ 1980 C.E. Database Marketing
‣ Advertising began around 35 C.E.
‣ 1993 C.E. Digital Marketing
26. IT’S OK!
Johnny Appleseed
‣ Collect Data
‣ Partner with AI firms such as Retina.AI
‣ Write a plan as to how your business will shift
‣ Go with change, do not fight it
27. “IF YOU WERE TO
CREATE THE UBER TO
YOUR TAXI COMPANY,
WHAT WOULD IT BE AND
WHY AREN’T YOU
CREATING IT?”
-MARCUS SHINGLES
CEO, XPRIZE
