This was a presentation my classmate and I did for our project management class. It was about setting a business in India, we decided to go with Panera Bread (Registered trademark) a really good restaurant chain in US. This shows what we would take into consideration in order to establish the business there.

1. Country Profile: India
International Project Management
3081.712/412.70
Mary Ann Donato and Aurelkys Estevez
April 11, 2012

2. Agenda
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Introduction
Panera Bread
India
Cultural, art, and society
Languages and dialects
Religious practices
Legal, regulatory, and reporting
requirements
Technology
Infrastructure and public safety
Time zones and temporal orientation
Political systems
Conclusion
References
April 11, 2012
Country Profile - International Project Management
Aurelkys Estevez and Mary Ann Donato, Team 02
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3. India
Country name: Republic of India (Bhārat Gaṇarājya)
Location: South Asia
Capital: New Delhi
Official language: Hindi, English
Population: 1.2 billion
Area: 3,287,263 km2
Date format: dd-mm-yy
Drives on the: left
Religion: Hinduism, Buddhism, Jainism and Sikhism.
April 11, 2012
Country Profile - International Project Management
Aurelkys Estevez and Mary Ann Donato, Team 02
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4. Panera Bread
 Panera Bread began in 1981 as Au Bon Pain Co., Inc.
 Founders: Louis Kane and Ronald M. Shaich
 1980 – 1990 prospered in the east coast and in the international
market
 1993- Au Bon Pain Co., Inc. purchased Saint Louis Bread Company
which is a chain of 20 bakery-cafes located in the St. Louis area
 1999 : business units that belong to of Au Bon Pain Co., Inc.'s were
sold, except Panera Bread.
April 11, 2012
Country Profile - International Project Management
Aurelkys Estevez and Mary Ann Donato, Team 02
4

5. Panera Bread
Bakery menu
Café menu
Healthy, handcra
fted bread,
freshness, variet
y, fast casual
food
April 11, 2012
Country Profile - International Project Management
Aurelkys Estevez and Mary Ann Donato, Team 02
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6. Panera Bread Facts
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TOTAL BAKERY – CAFES OPENED
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FRANCHISE DEVELOPMENT
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AVERAGE NET SALES***
Company-owned Bakery-Cafes
Franchisee-owned Bakery-Cafes
Company-owned and Franchisee-owned Bakery-Cafes
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Company-owned Panera Bread Bakery-Cafes had net sales ranging from
241 Company-owned Bakery-Cafes (44.1%) had sales of
Franchisee-owned Panera Bread Bakery-Cafes had net sales ranging from
326 Franchise-owned Bakery-Cafes (45.5%) had sales of
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*** Average Net Sales consists of the mean averages of the reported annual net sales of 547 company-owned Bakery-Cafes and 717 Franchiseeowned Bakery-Cafes open during the entire fiscal year ending December 28, 2010, excluding any acquisitions or dispositions that occurred during the
year.
As of 12/28/10
Projected 2011 Openings
Total Projected 2011 Year End
Company
626
49
675
Franchise
753
50
803
Total
1379
99
1478
Total Number of Bakery-Cafes committed as of 12/28/10 is 932**
** This total includes the 753 Franchisee-owned bakery-cafes open as of December 28, 2010
$2,191,072
$2,285,605
$2,244,696
RANGE OF SALES***
April 11, 2012
Country Profile - International Project Management
Aurelkys Estevez and Mary Ann Donato, Team 02
$1,081,574 and $3,988,001
$2,191,072 or better
$759,524 and $4,559,121
$2,285,605 or better
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7. Panera Bread in New Delhi
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Area: 1,483 sq km
Population: 9.4 million
Languages spoken: Hindi, Urdu, English & Punjabi
Hindi is main spoken language but English is the most written.
Festivals: Id-UI-Fitar, Makar Sakranti, Republic day, Maha Shivratri, Ram Navmi,
Diwali, Dussehra, Guru Nanak, Jayanti, Christmas day, Baisakhi, Holi, Durga puja.
 Climate: Summers are hot with the temperature rising up to 45 oC and the winters are
also quite cold with temperature dropping as low as 5 oC.
April 11, 2012
Country Profile - International Project Management
Aurelkys Estevez and Mary Ann Donato, Team 02
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8. Culture
 Multi-cultural and multi-ethnic
 India has a large number of festivals that
are celebrated by its people
 India has three national holidays
 Throughout the country hundreds of
festivals and fairs are celebrated
 No change is permissible in regards to
festivals and dates
April 11, 2012
Country Profile - International Project Management
Aurelkys Estevez and Mary Ann Donato, Team 02
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9. Art
Indian fresco
Tribal art
Architecture
Jewelry
Miniature art
Sculpture art
April 11, 2012
Country Profile - International Project Management
Aurelkys Estevez and Mary Ann Donato, Team 02
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10. Society
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Harmonious environment and devotion to humans
It is an inclusive society
Arranged marriages vs. non arranged marriages
Divorce rate is only 1%.
Women have been given more opportunities for development
in the past decades
Urban and rural differences are noticeable
April 11, 2012
Country Profile - International Project Management
Aurelkys Estevez and Mary Ann Donato, Team 02
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11. No comprendo
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Because of the variety in languages that India has, at Panera
Bread New Delhi, the 7 most represented languages will be
available for customers on the New Delhi menu.
There will not be a language barrier.
People from within the country will be able to go even if their
languages are not Hindi or English.
Convenience is key.
April 11, 2012
Country Profile - International Project Management Aurelkys
Estevez and Mary Ann Donato, Team 02
11

12. Religious practices and
Panera Bread
• Hinduism:
86.8%
Characteristics:
• Vegetarian options
• No beef
• Now they are open to non
vegetarian options.
• On Tuesday only vegetarian
food is eaten by the people
who practice Hinduism.
April 11, 2012
Country Profile - International Project Management
Aurelkys Estevez and Mary Ann Donato, Team 02
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13. Legal, Regulatory &
Reporting Requirements
BUSINESS IN INDIA
BUSINESS IN US
2012 India Ease Doing Business
Rank 132 out of 183 economies
2012 US Ease Doing Business
Rank 4 out of 183 economies
29 days required to register a firm
6 days required to register a firm
12 procedures to set up business
6 procedures to set up business
46.8% cost to set up business
(% of income per capital)
1.4% cost to set up business
(% of income per capita)
April 11, 2012
Country Profile - International Project Management
Aurelkys Estevez and Mary Ann Donato, Team 02
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14. Legal, Regulatory &
Reporting Requirements
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Obtain director identification number (DIN) on-line
Obtain digital signature certificate on-line
Reserve the company name with the Registrar of Companies (ROC) on-line
Pay stamp duties online, file all incorporation forms and documents online
and obtain the certificate of incorporation
5. Make a seal
6. Obtain Permanent Account Number
7. Obtain a tax account number
8. Register with Office of Inspector
9. Register for VAT online
10.Register for profession tax
11.Register with Employees' Provident
Fund Organization
12. Register for medical insurance (ESIC)
April 11, 2012
Country Profile - International Project Management Aurelkys
Estevez and Mary Ann Donato, Team 02
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15. Technology
 The Department of Science and Technology (DST) established in May
1971, with the objective of promoting new areas of Science and Technology
 IT-ITES industry comprises 77% of total industry revenue
leading to GDP growth, employment and exports
 India ranks 11th in the world in usage
of personal computers
 World’s second mobile phone users
with over 903 million as of January 2012
 World’s third largest internet users with
over 121 million as of December 2011
 As of October 2011, total broadband Internet
connections reached 13 million constituting
1.0% of the population with one of the lowest penetrations of broadband
connectivity in the world
April 11, 2012
Country Profile - International Project Management
Aurelkys Estevez and Mary Ann Donato, Team 02
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16. Infrastructure
 Transportation network of India consists of roadways transport, railways, shoreline
shipping, and airways transport
 National Highways represent below 2% of overall roadways covering 4.42 million km
or 2.059 million miles
 Railways network covers 39,777 miles
 Approximately 90% of the business activities
are managed sea harbors
 Local modes of transport include buses, taxis,
suburban railway, auto rickshaws, rapid transit
(metro and monorail), two wheelers,
automobiles, and utility vehicles
April 11, 2012
Country Profile - International Project Management
Aurelkys Estevez and Mary Ann Donato, Team 02
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17. Infrastructure
 The four major airports in India are Kolkata, Chennai, Delhi, and Mumbai
 The nation has the fifth biggest power network in the world
 Growth in GDP by rate of 8.5% and booming economy requires investment
in infrastructure
 When choosing location consider adequate parking space, good view and
easy access
April 11, 2012
Country Profile - International Project Management
Aurelkys Estevez and Mary Ann Donato, Team 02
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18. Political Systems
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The Government of India, officially known as the Union Government was established
by the Constitution of India
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28 states and seven union territories, collectively called the Republic of India
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Three branches: the executive, the legislative and the judiciary
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The basic civil and criminal laws governing the citizens
of India are set down in major parliamentary legislation,
such as the Civil Procedure Code, the Indian Penal Code,
and the Criminal Procedure Code
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India has a parliamentary system of government based
largely on that of the United Kingdom
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Unique features of the Indian Constitution of “Bharat”
provides for a single integrated system of Courts to
administer both Union and State laws
April 11, 2012
Country Profile - International Project Management
Aurelkys Estevez and Mary Ann Donato, Team 02
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19. Public Safety
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Police force entrusted with the responsibility of maintenance of public order and
prevention and detection of crimes
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Each state and union territory of India has its own
separate police force
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States maintain their own armed police with
separate intelligence branches, crime branches, etc.
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Current problems include rail accidents,
stampedes at over-crowded religious festivals,
bus accidents, building collapses, and a world-record
number of traffic facilities
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Government agencies appear ill-equipped or
unwilling to provide basic public services or properly
regulate the fast-growing private sector
April 11, 2012
Country Profile - International Project Management
Aurelkys Estevez and Mary Ann Donato, Team 02
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20. Time Zone
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Indian Standard Time (IST) UTC+5:30 (10 ½ ahead eastern standard time)
India does not observe daylight savings time
Four national public holidays: January 26 is Republic Day, August 15 is
Independence Day, October 2 is Gandhi's Birthday, and December 25 is Christmas
Day
Depending on state host of religious holidays and festivals which may or may not
cause businesses or other places of interest to close for the day (or perhaps for a
few hours).
Diverse climate of India
• Desert in the west,
• Alpine tundra and glaciers in the north
• Humid tropical regions supporting rain
forests in the southwest
April 11, 2012
Country Profile - International Project Management
Aurelkys Estevez and Mary Ann Donato, Team 02
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21. Conclusion
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Why are global factors important when choosing a country location?
– Food options that are palatable to the culture
– Many vegetarian options
– Access and ease to restaurant
– Growth of middle class and increase in disposable income
– More than 600 mega malls now in India available for expansion
April 11, 2012
Country Profile - International Project Management
Aurelkys Estevez and Mary Ann Donato, Team 02
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22. April 11, 2012
Country Profile - International Project Management
Aurelkys Estevez and Mary Ann Donato, Team 02
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23. April 11, 2012
Country Profile - International Project
Management Aurelkys Estevez and Mary
Ann Donato, Team 02
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24. REFERENCES
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Retrieved on 4/8/2012 from http://www.panerabread.com/
Retrieved on 4/8/2012 from http://festivals.igiftstoindia.com/index.html
Retrieved on 4/8/2012 from
http://en.wikipedia.org/wiki/Public_holidays_in_India#National_holidays
Retrieved on 4/8/2012 from http://www.orientalarchitecture.com/india/agra/tajmahal.php
Retrieved on 4/8/2012 from http://www.crvp.org/book/Series03/III-21/chapter-12.htm
Retrieved on 4/8/2012 from http://www.minoritynurse.com/dietic/hindu-dietary-practicesfeeding-body-mind-and-soul
Retrieved on 4/8/2012 from http://en.wikipedia.org/wiki/Culture_of_India#Indian_martial_arts
Retrieved on 4/8/2012 from http://www.worldatlas.com/webimage/countrys/asia/in.htm
Retrieved on 4/8/2012 from http://www.kwintessential.co.uk/resources/global-etiquette/indiacountry-profile.html
Email communication with Kriti Sharma on 4/8/2012
Images used on this presentation were retrieved from google.com
Retrieved on 4/5/2012 from http://www.doingbusiness.org/data/exploreeconomies/india/
Retrieved on 4/5/2012 from http://en.wikipedia.org/wiki/Communications_in_India
Retrieved on 4/5/2012 from http://www.mapsofindia.com/infrastructure/
Retrieved on 4/5/2012 from http://business.mapsofindia.com/india-budget/infrastructure/
Retrieved on 4/5/2012 from http://www.indiainfraguru.com/
Retrieved on 4/5/2012 from http://www.india.gov.in/
Retrieved on 4/5/2012 from http://india.blogs.nytimes.com/2011/12/14/in-india-a-growingsafety-problem/
Retrieved on 4/6/2012 from http://www.youtube.com/watch?v=LoZ2xtSHxzw
April 11, 2012
Country Profile - International Project Management
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