Augmented World Expo 2018 | Exploring Virtual Techniques Landscape

Augmented World Expo 2018 | Jan Pflüger, Audi AG 2018-05-30
Exploring the landscape of virtual techniques
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2 Jan Pflueger, AUDI AG | Exploring the landscape of virtual techniques - AWE 2018
7

Top 10 strategic trends
Source: http://www.gartner.com G00327329

1
10
“Forecasts are difficult,
especially if they affect the
future.”
Source: various sources
7

Center of Competence
Augmented- & Virtual Reality
VR & AR common project platform
VR & AR technology center
Production
Engineering
Sales
Centerof Competence
AR& VR
› is interface and platform for common developm
in the area of
augmented- and virtual reality
› enables access to new technology
› connects to adjacent field of action
› with an excellent network consisting of
› inte rnalpartne r
› and e xte rnalpartne r

› Technology enabling Plattform
› Consulting, Workshops, Networking, Meet ups and projects
…is the
Network Hub
for AR&VR
Center of Competence Augmented- & Virtual Reality

› exploring the landscape of virtual techniques
What is this talk about?

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› Start planning activities
Define destination

Homebase?

…of AR & VR technology
What‘s the purpose?

We are dealer
not this!

Information provider
i› Deliver information…
› at the right time
› in the right context
› to the right place

Information isles
› usual way of information storage

?
How to connect ?
› Information must be
› addressable
› accessible
› transferable
i

Linked data
› connected data
› new data structures
› linking of information
linked data repository

› level of experience defines distance
entry point
goal
Start the journey
information and data handling
productive usecase

data pipeline
› prepare your data for the trip

data ready ?

without loosing information?
› reducing complexity
› reducing the amount of data

Technology
› Dependencies
› Content
› delivery channel / infrastructure
› visualisation engine / software solution
› hardware
25 mi 15 mi 55 mi

Which kind of Reality do you want
today?
cR? ?
?

Which kind of Reality do you want
today?
› decision point for going AR / MR / VR / …
cRAR VR
MR

HMD requirements
› Resolution
› Field of view
› Image quality / color correctness
› Display technology
› …
23
Source: vrgineers , varjo technologies
Jan Pflueger, AUDI AG | Exploring the landscape of virtual techniques - AWE 2018

User Experience
› critical for success or fail

interaction
25
Source: Bertil Nilson

localisation
› tracking
› global and local coordinates
26

recognition
› object recognition
› gesture recognition
27
jugglingcull
Jugglingcull
jugglingcull
jugglingcull

context awareness
› scene knowledge
› information exchange
28
Jugglingcull,285,571,47,
5mph15
Jugglingcull,235,571,56,7mph16
man falling
Juggling cull, 463, 732,49,
15 mph 14

What about manipulation?
› how do we interact with virtual data?
› how much freedom do we have in reality?

Collaboration
› Interaction
› realtime data exchange
› accessability
Sources: htc vive, facebook

What else?
› virtual sound
› olfactory sense
› haptics
© MEV Verlag, Augsburg
Sources: MEV Verlag, Augsburg, AOL

Platform
› experiences based on ARKit / ARCore / …
› windows mixed reality
› enterprise solutions offering VR extensions
› …and lots more on its way

Platform

Platform
35
› independent
› store and link
› deliver and connect

Platform /= Provider

Usecases
› AR & VR technologies enable new possibilities...
education
training
experience
development
collaboration
guidance
information

Emotional experience
› Storytelling
› Immersion
› …

Development
› plenty of usecases

Information access
41
› new ways to interact
› new interface approaches
› …

Education
› AR & VR Training

Guidance
› remote expert

Collaboration

Conclusion & Outlook

short trip
› short distance
› fast route
Information handling
data pipeline
technology
UX
platform
usecases

discover and explore
› large area of activities
Virtual Reality
Augmented Reality
Information handling
data pipeline
UX
technology
platform
usecases
artifical intelligence
machine learning
47
data lake

discover and explore
› keep connected
Virtual Reality
Augmented Reality
Standadization
cloud
storage
network
security
sensor tech
48
artifical intelligence
machine learning
responsibility
data lake

rise of xR
› standards
› common platform
› open APIs / Gateways
Source: AR Cloud foundation

open minds
…to create a common and sustainable xR ecosystem

Keep going!

sdgydfxdfdf
Contact
jan.pflueger@audi.de
https://www.linkedin.com/in/jan-pflueger-audi/
@PfluegerJan

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