1. June 2013
The IMG Sports Media
Digital Archive Project
Shane Warden
General Manager, IMG Studios
Guy Taylor
Head of Digital Media Services, IMG Studios

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Introduction
Shane Warden
General Manager, IMG Studios – Technical and Operational responsibility for IMG’s largest
facility
Over 27 years Broadcast experience across all genres including, Feature Films, Sports,
Archive Preservation and Re-mastering.
Over 500 hours of prime time editing credits
Guy Taylor
Head of Digital Media Services, IMG Studios – Manager of the IMG Library
Over 15 years experience in content and video archive management
Previously worked for Getty Images and Al Jazeera English

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About IMG
IMG Academy
IMG Action Sports
IMG / Art + Commerce
IMG College
IMG Consulting
IMG Clients
IMG Corporate Films and Commercials
IMG Events & Federations
IMG Fashion
IMG Licensing
IMG Media: Distribution
IMG Media: Production
IMG Models
IMG Olympic Consulting

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Global Footprint

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About IMG
Who are IMG Studios?

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Our Job
To facilitate the high quality operational and
technological demands of IMG’s business
in the most efficient and cost effective manner
We also service outside clients directly

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Not Just Archive
We handle live incoming broadcast content (over 70 concurrent feeds)
We shoot and produce content (> 21,000 hours)
We globally version and distribute content – one of our USP’s
We serve every digital platform
We are not a Broadcaster – B2B

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Our Duty of Care
We are custodians of our Client’s greatest assets -
THEIR MEDIA
We have a duty of care to look after their content

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Our Sports / Our Federations
Athletics
Badminton
Cricket
Cycling
Football
Golf
Horseracing
Motorsports
Olympics
Rugby
Sailing
Tennis
Volleyball
Watersports
Ice Skating

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Project Goals
To maximise the commercial opportunities for
Federations and Governing Bodies
 To create a single destination for sports archive
content
 To deliver a platform that recognises no two sports are
alike
 To understand the unique requirements of event based
media
 To deliver gold standard media migration
 To deliver to production in a way that shows how
modern day post production workflow can be
optimised when using archive
 To create a multi faceted service that allows
significantly enhanced access for differing use cases.

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How do we do it?
What does the challenge look like?

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The Challenge

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Existing Archives

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ARCHIVE IMPERATIVES
Commercial Benefits Heritage

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ARCHIVE IMPERATIVES
Performance
Analysis
Direct Licensee
Access
MarComms

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ARCHIVE IMPERATIVES
Digitise or Migrate?

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ARCHIVE MIGRATION

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ARCHIVE MIGRATION

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ARCHIVE MIGRATION

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Why don’t we outsource?

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POWERING THE ARCHIVE
...or inside the Cloud…

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POWERING THE ARCHIVE

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Inside the Archive

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IMG Library Services
» The IMG Library contains over 500,000 items
» It holds some of the earliest nitrate film to the latest digital formats
» Collections held in London, New York and Sydney
» Utilizes cutting edge media asset management and storage technologies

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MAM – Media Asset Management
» IMG makes use of industry leading Media Asset Management technologies
» We currently use VizRT’s Ardome for our MAM.
» MAM is a tool for:
» Searching for & finding content
» Browsing & viewing proxies
» Partially restoring media
» Making rough cuts and clips
» Send media to edits
» Fulfilment and Clip and Programme Sales
» Our MAM systems allow for the possibility of remote access to content by our clients, their
broadcast partners and other external clients

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The Metadata Challenge
15 Sports x 42 Federations = A massive metadata challenge
Post-live logging
and enrichment
Live , in-game
logging
Match / player
stats & data
Conformed to specific Federation
metadata standards
Published to
internal MAM
Parsed in to IMG metadata
schema
Published to
IMGSVA.com

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IP Director
IP Director is the industry standard
tool for logging sports content.
Developed by EVS and connects
directly to their high-end broadcast
servers for the rapid replay of video
Pre-defined keyword grids in IP
Director create a controlled vocabulary
for each sport and means complete
consistency in the application of
metadata

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Production vs Archive Logging
» A production log is not the same as an archive log
» Production logging is typically live, in-game capture of key events only
» Full archive logs will normally contain double the amount of entries of a production log.
» The aim of an archive log is to detail anything that will enhance the value of a piece of
footage
vs
ArchiveProduction

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More, more metadata!
» Logging guidelines are developed in conjunction with our federations - they are the experts
in their sport
» Our logging aims to capture every key action and moment
» Time-based metadata attaches descriptive metadata to the exact point in the match where
the action occurs
» We also log the exposure given to sponsors logos and advertising – this increases both re-
sale opportunities and provides a visual record for sponsors of any in-event coverage.

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IMGSVA.com

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To conclude...

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Project Goals – how did we do?
To maximise the commercial opportunities for
Federations and Governing Bodies
 To create a single destination for sports archive content
 To deliver a platform that recognises no two sports are alike and
allows intelligent results based searching as well as conventional
keyword find and filter.
 To understand the unique requirements of event based media and
harness the power of sports data whilst integrating live production
demands.
 To deliver gold standard media migration cost effectively without
moving tapes!
 To deliver to production in a way that shows how modern day post
production workflow can be optimised when using archive. Browse,
offline, AAF, relink.
 To create a multi faceted service that allows significantly enhanced
access for differing use cases. Direct Federation access and
conditional Licensee access to the full archive as well as a “shop
window” B2B.

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Thank You!
shane.warden@imgworld.com
guy.taylor@imgworld.com