At the Annual Press Conference held at its headquarters in Ingolstadt on Tuesday, AUDI AG presented its key figures for financial year 2014 and an outlook for 2015. Board of Management Chairman Rupert Stadler stated, “We delivered more in 2014 than promised. After a very positive start to this year, we aim to achieve a new record for unit sales in 2015.” This year, the company will start the next stage of its model initiative with the new Audi Q7, the new Audi R8 and the new Audi A4 family.

1. 1/5
“We delivered more in 2014 than
promised”
• Audi Group 2014: revenue of over €50 billion, operating profit above
€5 billion, operating return on sales of 9.6 percent
• High level of financial strength demonstrated by net cash flow of €3
billion and profit before tax of approximately €6 billion
• Audi CEO Rupert Stadler: “After a very positive start to this year, we
aim to achieve a new record for unit sales in 2015”
• CFO Axel Strotbek: “Operating return on sales reached the upper end of
the strategic target corridor despite high advance expenditure”
• Board of Management Member for Technology Ulrich Hackenberg:
“New Audi Q7*, Audi R8* and Audi A4* are the highlights of our model
initiative in 2015”
• Board of Management Member for Human Resources Thomas Sigi: “We
will strengthen our expertise in 2015 with 6,000 new employees
worldwide”
Ingolstadt, March 10, 2015 – With a new record for deliveries of more than 1.74
million automobiles, Audi for the first time increased its revenue to more than
€53 billion in 2014. Operating profit amounted to €5.15 billion and the
operating return on sales of 9.6 percent was at the upper end of the strategic
target corridor of eight to ten percent. After taking increased financial income
into consideration, profit before tax increased to approximately €6 billion. The
return on sales before tax was 11.1 percent. By 2020, Audi plans to expand its
product range to 60 models. The brand with the Four Rings will therefore invest
more than €24 billion in new products and technologies by 2019, and is
continually expanding its global production network. Worldwide, the Audi Group
plans to recruit more than 6,000 new employees in 2015 to strengthen its
workforce with experts as it moves along its strategic growth path. The company
intends to deliver more premium cars than in the previous year once again in
2015.
Audi CEO Rupert Stadler at
Annual Press Conference:
Audi India Press Communications
Metabelle Lobo
Head, Press Communications
E-Mail: metabelle.lobo@audi.in

2. 2/5
At the Annual Press Conference held at its headquarters in Ingolstadt on Tuesday,
AUDI AG presented its key figures for financial year 2014 and an outlook for 2015.
Board of Management Chairman Rupert Stadler stated, “We delivered more in 2014
than promised. After a very positive start to this year, we aim to achieve a new
record for unit sales in 2015.” This year, the company will start the next stage of its
model initiative with the new Audi Q7, the new Audi R8 and the new Audi A4 family.
Audi delivered a convincing performance in 2014 despite a heterogeneous market
environment, and increased its unit sales in all regions. The Ingolstadt company set
new records for unit sales in a total of 50 countries. Worldwide, it sold 1,741,129
automobiles of the Audi brand to its customers (2013: 1,575,480), representing an
increase of 10.5 percent (2013: 8.3 percent). Audi therefore significantly surpassed
its original unit-sales target of 1.7 million automobiles. The Audi Group increased
its revenue to €53,787 million (2013: €49,880 million): growth of 7.8 percent
compared with the previous year.
Despite high advance expenditure for the expansion of international production
structures as well as for new models and technologies – in particular to fulfill
increasingly strict CO2 regulations around the world – the Audi Group increased its
operating profit by 2.4 percent to €5,150 million (2013: €5,030 million). At the
same time, the company invested approximately €4.5 billion in 2014, nearly €1
billion more than in 2013. The operating return on sales was 9.6 percent (2013:
10.1 percent), and thus at the top end of the strategic target corridor of eight to ten
percent.
The Audi Group’s selling expenses increased at a lower rate than revenue:
plus 5.5 percent to €4,895 million (2013: €4,641 million), although the company
delivered significantly more automobiles to its customers and supplied its dealers
with numerous new models.
Financial income of €841 million was significantly higher than in 2013 (€293
million). It includes Audi’s share of the operating profit of the Chinese joint-venture
company FAW-VW Automotive Company, which is consolidated at equity. Overall,
the Audi Group increased its profit before tax by 12.5 percent to €5,991 million
(2013: €5,323 million).
Return on sales before tax improved from 10.7 percent in 2013 to 11.1 percent last
year, providing further evidence of the company’s strong profitability.

3. 3/5
Board of Management Member for Finance Axel Strotbek stated to approximately 350 journalists
in Ingolstadt: “Our key financials show that we are preparing systematically for the future and
nevertheless operating very profitably.” Despite high levels of advance expenditure, the company
achieved an operating return on sales at the upper end of its strategic target corridor of eight to
ten percent.
From January through December 2014, Audi invested nearly 25 percent more than in the previous
year, setting a new record with an amount of over €4.5 billion. By 2019, the company plans to
invest a total of €24 billion. The focus will be on technical innovations and new models. In addition,
the manufacturer of premium automobiles intends to expand its worldwide production structures.
Once again, all investments are to be funded out of the cash flow from operating activities.
“In view of our upcoming record investment, we will continue our systematic focus on efficiency,
because we want to achieve a net cash inflow of more than €2 billion in 2015,” stated Strotbek.
Despite increased investment, the net cash inflow of €3.0 billion in 2014 was only slightly lower
than the prior-year figure of €3.2 billion.
At December 31, 2014, the Audi Group’s net liquidity amounted to €16.3 billion and was thus €1.6
billion higher than the figure of €14.7 billion a year earlier.
By 2020, Audi intends to expand its product range from the current 52 to 60 models. At the Annual
Press Conference, Board of Management Member for Technology Ulrich Hackenberg explained,
“The new models Audi Q7, Audi R8 and Audi A4 are the highlights of our model initiative in 2015.”
The company will continue to thrill its customers worldwide with pioneering technologies and
progressive automobiles with the sporty Audi DNA.
At the beginning of this year, Audi presented the new Audi Q7 in Detroit; this SUV is up to 325
kilograms lighter than its predecessor and about 26 percent more efficient. The new Audi Q7 e-tron
quattro debuted at the Geneva Motor Show last week. It is the first plug-in hybrid with a diesel
engine and quattro drive. In the coming years, Audi will systematically electrify the drive trains of
its entire model portfolio.
Audi is a pioneer of piloted driving. The company has often demonstrated that it has a full mastery
of complex technologies. In October 2014, an Audi RS 7 piloted driving concept lapped the Grand
Prix racetrack in Hockenheim – without a driver and at speeds of up to 240 km/h. In early January,
the brand with the Four Rings set a new record. Journalists traveled approximately 900 km from

4. 4/5
Silicon Valley to the Consumer Electronics Show in Las Vegas in an Audi in piloted-driving mode.
The Audi A7 Sportback piloted driving concept performed exceptionally well in this long-distance
test under real everyday conditions. Audi thus once again demonstrated its piloted driving
technologies are ready for series production.
Innovations are based on ideas from the employees. The company therefore strengthened its
teams of experts in the fields of lightweight construction, connectivity and electric mobility once
again last year: “We recruited about 4,500 new employees in Germany,” said Thomas Sigi, Board
of Management Member for Human Resources. “With their know-how, we will shape the mobility
of tomorrow and will provide new impetus.”
Meanwhile, more than 80,000 people work for the Audi Group worldwide. The company grew by
5,732 employees in 2014. At the Annual Press Conference, the Audi Board of Management thanked
all of the employees for their great efforts and commitment. Once again, AUDI AG is letting its
workforce participate in the company’s success of the previous year: Employees at the sites in
Germany paid according to collective bargaining agreements will receive an average profit-sharing
bonus of €6,540.
In order to strengthen its workforce with qualified personnel as it moves along its strategic growth
path, Audi will continue to recruit in 2015. In Germany alone, the brand with the Four Rings
intends to bring 4,000 new employees on board this year; worldwide, more than 6,000 new
employees will enhance the brand’s “Vorsprung durch Technik.”
The company plans to continue its growth in the current year and to deliver significantly more
automobiles of the Audi brand than in 2014. A challenging factor in this respect is that the
economic environment is hard to forecast in 2015. At the same time, Audi has growing advance
expenditure for new production capacities, innovative technologies and attractive cars. Another
factor is a significant increase in the intensity of competition in key markets and the technological
shift within the automotive industry towards alternative drive systems, in particular to fulfill
increasingly strict CO2 regulations worldwide.
Along with the targeted growth in unit sales, the Audi Group’s revenue will also rise, depending on
general economic conditions. Once again, the company anticipates an operating return on sales
within the strategic target corridor of eight to ten percent.

5. 5/5
In order to support the quality of its growth strategy, the company has for many years been
increasing its efficiency and optimizing its costs. Audi also works continually on improving the
quality of its revenue. In addition, the company is currently strengthening these measures with a
fitness program to ensure that it maintains its success over the long term vis-à-vis its premium
competitors.
– End –
Fuel consumption and CO2 emissions of the models named above:
Audi A4:
Combined fuel consumption in l/100 km: 10,7 – 4;
Combined CO2 emissions in g/km: 249 – 104
Audi Q7:
Combined fuel consumption in l/100 km: 8,3 –5,7;
Combined CO2 emissions in g/km: 193 – 149
Audi R8:
Combined fuel consumption in l/100 km: 14,9 –12,4;
Combined CO2 emissions in g/km: 349 – 289
In 2014, the Audi Group delivered approximately 1,741,100 cars of the Audi brand to its customers. The
company achieved revenue of €53.8 billion and an operating profit of €5.15 billion in 2014. Audi
operates globally in more than 100 markets and has production facilities in Ingolstadt and Neckarsulm
(Germany), Győr (Hungary), Brussels (Belgium), Bratislava (Slovakia), Martorell (Spain), Kaluga (Russia),
Aurangabad (India), Changchun and Foshan (China) and Jakarta (Indonesia). The brand with the Four
Rings will start producing cars in Curitiba (Brazil) this year and in San José Chiapa (Mexico) in 2016.
Wholly owned subsidiaries of AUDI AG include quattro GmbH (Neckarsulm), Automobili Lamborghini
S.p.A. (Sant’Agata Bolognese, Italy) and sports motorcycle manufacturer DucatiMotorHoldingS.p.A.
(Bologna, Italy). The company currently employs approximately 80,000 people worldwide, thereof
around 58,000 in Germany. Total investment of about €24 billion is planned from 2015 to 2019 –
primarily in new products and sustainable technologies. Audi is committed to its corporate responsibility
and has anchored the principle of sustainability for its products and processes in its strategy. The long-
term goal is CO2-neutral mobility.