1. I.T.E. BODONI
PARMA

3. MARKETING
 T-Young is the name given to the company
which the class 4D decided to start for the
production and sale of t-shirts.
 The legal structure chosen for the Company is the
Limited Partnership Ltd. With this kind of
business organization the advantage of limited
liability will be achieved: responsibility is limited to
the social capital and administrative costs.

4.  This is the tee-shirt created by the company which is
now to be marketed.

5. The teaching unit is preceded by a brainstorming
video.
 http://english-courses-level.com/general-
english-courses-online/bbc-business-english-
course/marketing-vocabulary-lesson-14.html

6. Marketing
 Marketing is a complex planning process that
identifies the needs and wants of potential
customers and then creates a product or
service to meet these requirements.

7. Who is in charge with Marketing?
Managing
Director
Marketing
Manager
Sales Manager
Product Group
Manager
Public relations
and promotion
Market
Researcher

8. Business mission
 A strategic marketing plan starts with a clearly
defined business mission.
 “A mission describes the organisation’s basic
function in society, in terms of the products
and services it produces for its customers”.

9. Marketing plan
A marketing plan outlines the specific actions you
intend to carry out to interest potential customers
and clients in your product and/or service and
persuade them to buy the product and/or services
you offer. The main steps of a marketing plan are:

10. Mission
External
analysis
Internal analysis
SWOT
ANALYSIS
Business goals
and objectives
Product/Service
strategy
Planning
Financial plan
and controls

11. S.W.O.T. ANALYSIS
 Strength
 Weakness
 Opportunities
 Threats

12. Strategies
 Target market: The consumers a company wants to sell its products and
services to, and to whom it directs its marketing efforts. Identifying the target
market is an essential step in the development of a marketing strategy.
 Marketing mix: Kotler’s 4Ps’
 Marketing budget: An estimated projection of costs
required to promote a business' products or services.

13. Marketing mix
 "Marketing mix" is a general phrase used to describe
the different kinds of choices organizations have to
make in the whole process of bringing a product or
service to market and it is based on Kotler’s 4Ps’:
 Product
 Promotion
 Price
 Place