2. BUSINESS PLAN
Content to Be Placed on Your Web Site
Personal Information
Company Summary/Description
Product/Service
Management/Employees
Customer Connection
The Market – Your Competitors
Promotional Strategy
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3. BUSINESS PLAN
Personal Information
•Name(s) of owner(s)
•Address
•Telephone
•E-mail
•Date of birth
•Education
•Job experiences
•Special Qualifications
•Other relevant information
Personal
information
Values and Visions
•This is statement of your personal business approach.
What is important to you? This should not be about
making a profit – but rather about how you define
success.
Missions and Goals
•This is one or more statements about the mission
(big picture) for your business and your short-term (1-
3 years) and long-term goals (5-10+) for your
company.
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4. BUSINESS PLAN
Company Summary/Description
Start-up Plan / Company History
•Why are you starting this
company?
•Why do you think it will be
successful?
•What skills and qualities do you
possess that will help you succeed
in this venture?
•What will you need help with in
orer to be successful?
•What company(ies) are models for
you to learn from?
Ownership
•What form of business ownership will
your company be?
•Why did you choose that form of
ownership?
Facilities and Location(s)
•What type of facility(ies) will you
need?
•Where will you be located? Be
specific.
•Why did you choose that/those
locations?
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5. BUSINESS PLAN
Product / Service
Products / Lines / Services offered:
•1
•2
•3
•4
•5
Differences in products / Lines / Services compared to competitors:
•1
•2
•3
•4
•5
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7. BUSINESS PLAN
Customer Connection
Your Market/Customer Base
Identify your targeted customers, their characteristics, and their
geographic locations, otherwise known as their demographics.
You may have more than one customer group. Identify the most important
groups. Then, for each customer group, construct what is called a
demographic profile:
• Age
• Gender
• Location
• Income level
• Social class and occupation
• Education
• Other (specific to your industry)
• Other (specific to your industry)
Create a collage of pictures to represent the diversity of customers that
you hope to see at your business.
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8. BUSINESS PLAN
The Market – Your Competitors
Important competitior
• Name
• Location
• Description
• Evaluation – What is this
company’s claim to fame?
What is their competitive
advantage in your market?
What products/services do
they offer that appeal to you
and other customers?
• Link to web site.
• Picture(s).
Important competitior
• Name
• Location
• Description
• Evaluation – What is this
company’s claim to fame?
What is their competitive
advantage in your market?
What products/services do
they offer that appeal to you
and other customers?
• Link to web site.
• Picture(s).
Important competitior
• Name
• Location
• Description
• Evaluation – What is this
company’s claim to fame?
What is their competitive
advantage in your market?
What products/services do
they offer that appeal to you
and other customers?
• Link to web site.
• Picture(s).
Write a short paragraph stating your
competitive advantages and disadvantages.
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9. BUSINESS PLAN
Promotional Strategy
Promo 1 Promo 2 Promo 3
Strategy
Outline a marketing strategy that is consistent with your niche
(focused customer group).
• How will you attract/advertise to your customers?
• What forms of media will you use? Internet, TV, radio, print, etc.
• Describe three media placement strategies in detail. Be specific.
• What media platforms will you use, why, who will see/hear the message.
• How regularly will you distribute information/advertisements?
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