BUSINESS STUDIES

2. TYPES OF RETAILING TRADE
ITINERANT
RETAILERS

3. ITINERANT RETAILERS
 Itinerant Retailers are traders who do not have a
fixed place of business to operate from. They keep
on moving with their wares from street to street or
place to place , in search of customers.

4. CHARACTERISTICS
 They are small traders operating with limited
resources.
 They normally deal in consumer products.
 They making the products available at the very
doorstep of the customers.
 They do not have any fixed place of business.

5. TYPES OF ITINERANT RETAILERS
1. Peddlers and Hawkers
2. Market traders
3. Street traders (pavement vendors)
4. Cheap jacks

6. PEDDLERS AND HAWKERS
 Hawkers carry goods on vehicle , while peddlers on
their backs or heads moving from door to door in
residential areas to sell their goods. It is convenient
to the customers. Limited choice of products is the
main disadvantage.

8. MARKET TRADERS
 These traders sell their goods on periodical
markets-weekly, monthly etc. They move from one
market to another. These traders may be dealing in
one particular line of merchandise.

10. STREET TRADERS (PAVEMENT VENDORS)
Street traders are the small retailers who are
commonly found at places where huge floating
population gathers, for example near railway
stations and bus stands, and sell consumer items of
common use, such as stationary items ,
newspapers and magazines etc

12. CHEAP JACKS
 They do business in rented shops or sheds, shifting
from one locality to another. Their shops are never
permanent.

14. REVIEW QUESTIONS
 What do you mean by peddlers?
 What are the characteristics of itinerant traders?

15. ASSIGNMENT
 Collect pictures of types of itinerant traders and
prepare a project report regarding itinerant traders.