The document discusses opportunities that arise from observation, specifically observations of stores and businesses. It notes that every store started as a business idea stemming from someone's personal passion. Key insights are that having a business idea in a field of personal interest can lead to commercial success, observing human behavior and social identities is important for marketing, and what makes stores different is the passion behind the concept rather than just the price of products. The document advocates designing stores and work environments in a way that promotes health, happiness, and high vibration to increase sales and productivity.

1. Insights to observation lab.
What kind of opportunities rises from
observation?
Catalina Bonnet Parodi- Geographer
Chile

2. Where?
The mall

3. Context?
Latin America
Developing
country
Coastal town
Tourism
Beaches

4. Stores?

5. Insights…

6. Every store started as a business
idea, and behind that there’s a
personal passion. Whether it’s the
representation of lifestyle, a personal
interest or a way to turn what you love
into your way of living, there’s the
strong conviction in doing
something different to make a
living.

7. So… here’s a huge opportunity for those
who feel lost!
get in touch
Go out there and
with your passion!
Who are you?
What do you want?
What do you like?

8. Key to commercial
success is having an
idea in a field of
personal interest
that conducts you to
doing what you love +
patience and
persistance

9. Observation of
human
behaviour and
social
identities is
key to market
stuff

10. How do we stay
different as a
business in a
mass
consuming
culture, where
there are so many
products that
could be
considered
similar?

11. A store is a non-place .
What seems to make the difference
is thepassion behind the
idea, that will lead to a
concept that will be
noticed.
Therefore, the price of the
products is not always the
key to sales.

12. So…
What if we consider the long labour
hours in the design of our stores in
order to merge its concept with the
quality of the work environment?
I think that if we raise the vibration of
the place, we will raise the sales.

13. People don’t seem to be
enjoying their job
It seems like every store is
selling a lifestyle,
instead of a product.
Apparently, this lifestyle is
not for everyone.
What if we create healthier
environments in our
organizations culture to have
happy employees and increase
productivity and salaries?

14. Music and smell are main
actors in «the vibe» you
percieve from a store and
whether you want to
purchase and stay there
for long.
Why don’t we deliberately
desing these invisible yet
strategical elements from
the core concept of the
business?

15. There are stores where you are more
exposed than others. This is related to
the size of the store, the style, the price
and the attitude that they are selling.
According to this, there seem to be stores
that are «harmless» compared to
others.