[Scci'16] [Markative] Session 5 - How to design a LOGO?

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This document provides guidance on designing logos, including options for expressive vs non-expressive logos, common elements used in logos such as icons, fonts, colors, and negative space, examples of famous logos with hidden messages, and tips for selecting colors and understanding what they represent. The document ends by thanking the reader.

Design

Blue Safety, Calm, Loyalty
Green Healthy, Natural, Growth
Red Strength, Power, Passion
Black Elegance, Formality, Wealth
Brown? Purple? Orange?

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