dfpcl- Industry Presentations

1. GROUP MEMBERS :

2.  Information about Fertiliser Industry
 Introduction of DFPCL Fertilisers
 Competitors Analysis
 Findings and Suggestions
 Conclusion
 Future Scope

3.  To begin with fertilisers are essential plant nutrients,
important for obtaining yield and quality of crop.
 Fertilisers is defined as any organic or inorganic sub-
stance, natural or artificial in nature supplying one or
more of the chemical elements/nutrients required for
plant growth.
 Fertiliser is a key ingredient in feeding a growing global
population.

4.  Nitrogenous fertilisers are applied for high growth,
yield and colour of plants.
 Phosphoric fertilisers are applied for root development
and seed germination.
 Potassic fertilisers provide protection against germs and
diseases to the crops.
 Half of all food grown around the world today is made
possible through the use of fertiliser.

5.  India is the 3rd largest producer and consumer in the
world.
 Indian fertiliser industry started in 1906 with SSP
production facility at Ranipet near Chennai.
 The fertiliser industry contributes 40-50% of agricultural
productivity.
 Market Capitalization is 25% of GDP.
 Size of industry: 57 large sized and 64 small & medium
sized chemical fertiliser production units in India.

6. Year Urea DAP NP/NPKs SSP MOP
2013-14 311.92 117.84 105.77 46.82 43.43
2014-15 320.29 120.02 108.61 50.91 44.92
2015-16 328.58 122.12 111.42 55.13 46.43
2016-17 336.77 124.13 124.20 59.48 47.93
Fertiliser Demand in India-
Industrial Analysis in India-

7.  Agriculture demand and prices.
 Monsoon showers.
 Raw material- availability and prices.
 Investment for capacity expansion.
 Government Subsidies and other regulations

8.  Top leading Fertilizer Companies (Public Sector)
 National Fertilizers Limited (NFL)
 Fertilizer Corporation of India Limited (FCIL)
 Fertilizers & Chemicals Travancore Limited (FCTL)
 Rashtriya Chemicals & Fertilizers Limited (RCF)
 Madras Fertilizers Limited (MFL)
 Paradeep Phosphates Limited
 Pyrites, Phosphates & Chemicals Limited
 Hindustan Fertilizer Corporation Limited (HFC)

9.  Top Leading Private Companies
 Coromandel Fertilizers, Secunderabad, A.P.
 Deepak Fertilizers and Petrochemicals Corporation Limited,
Pune
 Devidayal Agro Chemicals, Mumbai
 Chambal Fertilizers, New Delhi
 Nagarjuna Fertilizers and Chemicals Limited, Hyderabad,
Telangana
 Godavari Fertilizers and Chemicals limited, Secunderabad,
A.P.
 Zuari Industries limited, Goa.

10.  Deepak Fertilisers and Petrochemicals Corporation Ltd.
(DFPCL) was incorporated in the year 1979.
 Established by the Deepak Group of Industries set up
by Mr. C.K. Mehta.
 They commenced first commercial production of
Ammonia in 1983.
 Plants at Taloja, Western Maharashtra, India.
 Ranked 4th among chemicals manufacturers in India by
Dun & Bradstreet.

11.  Industrial Chemicals
 Iso Propyl Alcohol, Methanol, Ammonium Nitrate
(AN), Dilute Nitric Acid (DNA), Strong Nitric Acid
(SNA), Concentrated Nitric Acid (CNA), Propane,
Carbon-di-oxide (CO2), Hydrogen (H2).
 Agri-business (Fertilisers)
 Fertilisers : Nitro Phosphate (NP) 24:24:0, Bentonite
Sulphur, bio-fertilisers, water soluble fertilisers, soil
nutrients and select mixtures
 DFPCL’s Saarrthie initiative linking nutrient
management to product output management

12.  Only manufacturer of 24:24:0 in India.
 Amongst market leaders in India for specialty products,
water solubles, specialty fertilisers and Sulphur
Bentonite.
 Best recognised brands in the industry - Mahadhan and
Bhoodhan.
 Network of 4,500 dealers and sub-dealers to ensure
penetration across the 7 states like– Maharashtra,
Gujarat, Madhya Pradesh, Punjab, Karnataka and
Haryana.

13. 1. MAHADHAN MAHAPOWER 24:24:0 (Nitro phosphate Fertiliser)
2. MAHADHAN 20:20:0 (Urea Ammonium Phosphate)
3. BHOODHAN 18:18:0 / 20:20:0 / 20:10:10 / 17:17:17 / 12:32:06
4. MAHADHAN SULPHATE (Ammonium Sulphate 21% N, 24% S)
5. MAHADHAN POTASH (60% Potash)
Bulk Fertilisers:

14. Speciality Fertilisers::
1. MAHADHAN BENSULF (90% S, 10% Bentonite)- India’s first Sulphur fertiliser
2. MAHADHAN AMRUTA 19:19:19
3. MAHADHAN AMRUTA - 13:40:13
4. POTASSIUM NITRATE (KNO3) 13:0:45
5. MAHADHAN KRANTI ( For Fruit Crops)
Natural Fertilisers: Water Soluble Fertilisers: