Culture of India

1. MITCON INSTITUTE OF MANAGEMENT, PUNE
ASIF SHAUKAT SHAIKH
ROLL NO: 1709
SUB: MEP

2. CONTENTS-
• Introduction
• National Symbols
• Religions and Spirituality
• Food
• Festivals
• Sculpture and Architecture
• Painting
• Clothing
• Music and Dance
• Sports
• Agriculture
• Importance of culture in business

3. • Culture means the ideas, customs, and social behaviour
of a particular people or society.
• Culture is the characteristics of a particular group of
people, defined by everything from language, religion,
cuisine, social habits, music and dance.
• India is a country with “unity in diversity”.
• Indian culture is well known for its customs, religions,
spiritual values, etc.
• We are proud to be Indians.

4. • Namaskar is common Spoken greeting.
• Salutation:
 Namaskaram/Vanakkam-Tamil
 Ram Ram- Marathi
 Assalamwalaikum- Urdu
 Satshriakal- Punjabi
 Namaste- Sanskrit
 Jay Shri Krishna- Gujarati
 Ami Aschi- Bengali

5. National Flag - Tricolour
National Animal - Tiger
National Bird - Peacock
National Emblem - Sarnath Lion
National Flower - Lotus

6. • India is Democratic and Secular country.
• India is birth place of many religions.
• Hinduism, Buddhism, Jainism, Sikhism, etc.
• India is not only mother land, but also our Karma
Bhumi, Tapo Bhumi and Punya Bhumi.

7. • There are many languages as India being the multi-
religious society.
• India has 22 officially recognized languages.
• Marathi, Hindi, Urdu, Sanskrit, Telugu, Malayalam,
Kannada, Bengali, Tamil, Punjabi and Gujarati..
• Hindi is a National language of India.

8. • A wide variety of regional and traditional cuisines
native to India.
• India is known for its love for food and spices.
• Indian cuisine categories are Northern, Southern,
Eastern, Western and etc.
• Second largest producer of food after China.

9. • Arranged marriages have been the tradition in Indian
Society.
• They also demand dowry.
• It has been outlawed by the Indian Government.

10. Independence Day, Republic Day,
Gandhi Jayanti.
Diwali, Holi, Makarsankranti. Mahashivratri, Dasshra,
Ganesh Chaturthi, Janmashtami, Raksha-Bandhan, etc.
Ramzan Eid, Bakri Eid, Eid-E-Milad
Buddha Pornima, Losar, Ullambana, Hemis Gompa
Christmas, Good Friday, Ester Day
Lohri, Vaisakhi, Maghi, Teeyan

11. • Sculpture in India date back to the Indus Valley
Civilization.
• Where stone and bronze figures have been discovered.
• Indian temples and forts carving are world famous.

12. • Indian painting has a very long tradition and history
in Indian art.
• The earliest Indian paintings were the rock paintings.
• Cave paintings such as Ajantha, Ellora and Temple
paintings.
• These paintings testify to love of naturalism.

13. • Traditional clothing in India generally varies.
• Different parts of the country have different styles of
dressing.
• For Men: Dhoti, Lungi, Sherwani, Pathani,
Bandhgala, Kurta, Angarakha, and Pajama, etc.
• Pants and shirts have been accepted as traditional Indian
dress by the Government of India.
• For Women: Sari, Salwar Kameez, Paithani, Churidaar,
Anarkali suit, Ghagara Choli, etc.

14. • The music of India includes multiple varieties of
religious.
• Folk, Pop, Classical, Carnatic, Hindustani Music.
• Classical Dance styles: Bharata Natyam, Kathak,
Kathakali, Manipuri and Orissi. Each of these styles
developed in a specific region of India.

15. • National Sport is Hockey.
• Indigenous sports includes: Kabaddi and Kho-Kho.
• Chess was invented in India.
• Most popular sport is Cricket.
• Indoor games: Playing cards, Snakes & Ladders, etc.

16. • India is one of the global leaders in the agriculture.
• Agriculture plays a vital role in the Indian economy.
• 70 % of the rural households depend on agriculture.
• Indian economy as it contributes about 17% to the total
GDP.
• Second largest producer of Rice & Wheat in the world.
• India is one of the greatest producer of cotton, sugarcane,
peanuts, jute, tea, spices, pulses, etc.

17. • Mahatma Gandhi : Father of Nation
• Shrinivasa Ramanujam : Great Indian Mathematician
• C.V. Raman: 1930 Nobel Laureate in Physics
• Har Gobind Khorana : 1968 Nobel Laureate in Medicine
• Mother Teresa : 1979 Nobel Laureate in Peace

18. It affects on:
• Consumer Behavior
• Local Demand
• Buying decisions
• Brand Image
• Culture influences managerial styles and
management
• Culture affects the nature of business negotiations.

19. • Knowledge of native culture is useful when dealing
with home markets but is has little value when
dealing in foreign markets.
• Culture acts as a hidden entry barrier, but it can be
overcome with cultural sensitivity, hard work &
quality.
• Managerial behavior is driven by his/her cultural
knowledge.

20. India is not a nation, nor a country, it is a
subcontinent of nationalities.
-Mohammad Ali Jinnah