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This document discusses the viral success of Psy's "Gangnam Style" music video on YouTube and social media in 2012. It achieved over 200 million views on YouTube by September 2012, which attracted the attention of celebrities who helped spread it further. The document attributes the song's success to factors like the catchy content, social media as a platform for early viral marketing, the existing social media infrastructure strengthened by K-pop, and support from mass media like CNN that helped confirm its popularity to wider audiences. It stresses the importance of cooperation across different fields and cultures, and having a sustainable system combining content, social media, infrastructure, and mass media support.
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PR Plan
P!nk is releasing her eighth album "Hurts 2B Human" on April 26th. The PR plan aims to sell 1 million albums worldwide, get 30 million views for the "Walk Me Home" music video, and raise awareness of P!nk's social justice work. Tactics include performing at the Billboard Music Awards, releasing lyric videos, updating social media, and sending advance copies to journalists. The timeline has the album releasing on April 26th along with a Twitter Q&A, with performances, videos, and promotions rolling out between February and May. Evaluation will measure album sales and views for the music videos.
Assignment4 rodney thompson professional communication pwrpoint
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Music video purpose sheet 2
Music videos promote Panic! At The Disco's new album and songs, gaining over 1 million views each. Their extensive touring across the US, UK, and Europe extends their income and exposure to new audiences. Lead singer Brendon Urie uses Vine to engage fans through his "Positive Hard-core Thursdays" videos, boosting the band's recognition. Merchandise sales at shows and online provide additional revenue. Producers strategically use social media like Instagram, Twitter, Vine and Facebook to promote the band's videos, songs, merchandise and events.
Case of diy and social media
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Johnny Orlando
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Music video purposes_work_sheet-primalscream
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Music video purposes_work_sheet-rihanna
This document analyzes how Rihanna promotes herself and benefits from various media outlets. It discusses how she uses magazine covers, merchandise, websites, social media, music videos and awards shows to promote her brand and music to a wide audience. These promotional strategies help extend her income sources and outlets. Her record label also benefits as increased views and fans lead to higher profits. Synergy is created through Rihanna using multiple platforms like YouTube, Twitter and her website to promote each other and drive more traffic and views back to her music.
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P!nk is releasing her eighth album "Hurts 2B Human" on April 26th. The PR plan aims to sell 1 million albums worldwide, get 30 million views for the "Walk Me Home" music video, and raise awareness of P!nk's social justice work. Tactics include performing at the Billboard Music Awards, releasing lyric videos, updating social media, and sending advance copies to journalists. The timeline has the album releasing on April 26th along with a Twitter Q&A, with performances, videos, and promotions rolling out between February and May. Evaluation will measure album sales and views for the music videos.
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Johnny Orlando is a 13-year-old singer and actor from Toronto, Canada who gained popularity through his YouTube channel. He has over 200 million YouTube views and 600k subscribers. His fans, called JO's, have supported him despite hate from critics who say he can't sing. This inspired him to write the song "Never Give Up" to encourage others to pursue their dreams. Currently, Johnny Orlando continues to develop his career in music and film while inspiring fans to overcome criticism through his example.
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Rihanna's music video for "Rude Boy" provides promotional benefits for both the artist and her record label. It extends her income opportunities by increasing views on YouTube when linked from social media sites like Twitter and Facebook, where she interacts with fans. This synergy between the music video producer (YouTube) and social media sites results in a larger audience and more profits for Rihanna and her label. Record producers' main strategy is to promote Rihanna's videos on YouTube since her target audience is older and uses that platform more than Twitter. Appearing at music festivals also helps gain new fans that may discover and share her music videos online later.
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This document analyzes how Rihanna promotes herself and benefits from various media outlets. It discusses how she uses magazine covers, merchandise, websites, social media, music videos and awards shows to promote her brand and music to a wide audience. These promotional strategies help extend her income sources and outlets. Her record label also benefits as increased views and fans lead to higher profits. Synergy is created through Rihanna using multiple platforms like YouTube, Twitter and her website to promote each other and drive more traffic and views back to her music.
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Why music videos?
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1) Pop music videos are an essential part of promoting artists and selling their music, as they allow fans to connect with the artist's image and personality.
2) Different music genres tend to portray certain stereotypes of fans in their music videos. For example, pop music videos often depict conformity and struggles with sexuality, while rap videos sometimes show violence and misogyny.
3) Social media platforms like Instagram and Twitter are now key ways for artists to promote their music and interact with fans, growing huge followings that can boost music sales. Maintaining a memorable star image is important for recognition and commercial success across all marketing channels.
Popular music genres
This document provides recommendations for an internet marketing strategy focused on the music industry. It analyzes current trends showing growth in online advertising revenue and spending on music. The strategy proposes using a blog, social media pages on Facebook, Twitter, YouTube and Pinterest, as well as pay-per-click advertising, display ads, affiliate marketing, public relations, email marketing, and mobile marketing to promote music genres and artists. Metrics on the initial blog performance are provided and changes are recommended to improve traffic, such as adding more content and search engine optimization.
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Why music videos?
Music videos promote artists by showing their personality and creative ideas, which entertain viewers and help discover new music. They increase sales through views on YouTube and MTV, which previously launched careers. Videos raise popularity that leads to chart success and signing for fledgling artists like Justin Bieber. Comparing Michael Jackson and Carrie Underwood shows how videos impact exposure and sales more than just songs. Artists also benefit from synergy with films, TV, and ads, like songs featured in John Lewis and Apple commercials that boosted recognition and sales for Gabrielle Aplin and Willy Moon.
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Anand Bhatt is a famous singer, songwriter, actor, and author who has had success in pop, rock, and Latin music. He has been nominated for Grammys and Latin Grammys. Bhatt has a large international fan base and is experienced with endorsements, appearances, interviews, and philanthropic causes. Marketers can leverage his name, image, and social media presence to promote products to his diverse fan base.
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1) Pop music videos are an essential part of promoting artists and selling their music, as they allow fans to connect with the artist's image and personality.
2) Different music genres tend to portray certain stereotypes of fans in their music videos. For example, pop music videos often depict conformity and struggles with sexuality, while rap videos sometimes show violence and misogyny.
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Popular music genres
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The main elements of an album marketing campaign include physical release through music stores for exclusive content, radio play to promote songs and break into the mainstream, and digital release on streaming platforms like Spotify. Social media is also important for advertising through platforms that can generate hype and reach fans directly. The artist Taylor Swift removed her music from Spotify in protest over payment for artists, though streaming can still help smaller artists gain recognition. Advertisements through television, billboards, buses and online promote albums to the general public.
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Marty Baller Influencer Proposal
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The document discusses how Blac Chyna earns money through various sources such as her OnlyFans account, where she had over 1 million subscribers paying $20 per month, earning an estimated $20 million per month in 2021. She also earns money through stripping, endorsements, YouTube partnerships, her TikTok account, operating various businesses, acting in films and television, modeling, appearances, and teaching classes. The document provides statistics on her social media following and estimates her net worth to be $5 million. It outlines her career timeline and concludes with key takeaways about leveraging large audiences and continually improving oneself.
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Media
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1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
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We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandDigital Strategy Master Class - Andrew Rupert
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Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategyPillar-Based Marketing - Ryan Brock, DemandJump
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In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
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Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
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Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your BrandConsumer Journey Mapping & Personalization Master Class - Sabrina Killgo
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Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future TrendsWTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
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Sns(chansoo koh)
- 1. Chance Koh / Senior Producer Entertainment Dept. / KBS Korea
- 4. Youtube & <Gangnam Style> ► By September 2012, Psy’s M/V recorded over 200 million views in Youtube. ► With over 10 million views, celebrities such as Robin Williams, T-Pain posted about Psy on their social media websites.
- 5. The spread of <Gangnam Style> M/V YG @ We love dara <Gangnam Style> M/V released, July 15. 2NE1 Sandara Park fan twitter account : approximately 30,000 followers E-sports commentator for StarCraftⅡ@ Sean Plott @ allkpop @ T- Pain Introducing K-POP Hiphop artist @ Scooter Braun Justin Bieber’s Manager CNN spotlights on the <Gangnam Style> syndromeCNN
- 6. Basic equation to success 1 Min : A member of K-POP girl group named ‘Miss A’, she trained for 8 years from the age of 12. I’m a trainee I wonder when we’ll be on TV
- 7. Basic equation to success 2
- 8. The key to Psy’s success 1. <Big Mouse> : The power of the content ► Social media as viral(buzz) marketing ► Importance of the ‘Big Mouse’ ► Importance of the Content
- 9. The key to success 2. Social media infrastructure : strengthened through K-POP popularity
- 10. The key to success 3. BarCraft - Bar that broadcasts professional Starcraft matches. - In these bars, people naturally developed a favorable attitude toward <Gangnam Style> - Importance of Cooperative systems among various fields.
- 11. The key to success 4. CNN, MTV, NBC : The power of the standard mass media(TV) - Social media : Early marketing stage - Standard mass media(TV) : Confirmation
- 12. Necessity of constructing a Sustainable system for SNS Businesses Content Social media Infrastructure Cooperation of various cultures Support from Mass media