Agricultural, Allied Products, Agro Processed Products, its
status in Indian Market. Emerging Issues in the business
Agriculture Produces.
Agriculture Marketing: Concept, Definition, Scope and
Objectives, Upcoming Practices in Agriculture Marketing.
Agribusiness-Emerging Branches, Non Conventional Forms
of Agribusiness, Retailing & Merchandising of Agri
Produces, Export Potential for farm products-Supporting
Services.
Role of Agencies for promotion of Exports of Agri Products,
Role of Agencies for marketing of Agri Products, Standards
of Agriculture Produces, Organized Retailing in Agri Inputs
and Outputs.
Marketing Mix of Agriculture Products, Role of Information
and Communication Technology in Agriculture Marketing.
3. STATUS OF
IMPORTS/EXPORTS OF SOME
AGRICULTURAL COMMODITIES
CEREALS
PULSES
OILSEEDS
SUGAR
RAW COTTON
FRUITS AND VEGETABLES
OTHER AGRICULTURAL PRODUCTS
5. CEREALS - RICE
(‘000 TONNES)
2000-05 2005-09
IMPORT 15 --
EXPORT 16898 17811
NET EXPORTER NOW
6. CEREALS - WHEAT
(‘000 TONNES)
2000-05 2005-09
IMPORT 5 7873
EXPORT 13235 794
NET IMPORTER NOW
7. CEREALS – OTHER CEREALS
(‘000 TONNES)
2000-05 2005-09
IMPORT 231 210
EXPORT 2078 8524
NET EXPORTER NOW
8. PULSES
IN ORDER TO AUGMENT DOMESTIC
AVAILABILITY INDIA HAS BEEN
IMPORTING PULSES THROUGH OUT THE
LAST FOUR DECADES – GENERALLY
MOONG, PIGEON-PEA (TUR/ARHAR) AND
KABULI GRAM. IN 2008-09 IT IMPORTED
2326 THOUSAND TONNES OF PULSES.
9. OIL SEEDS
UPTO MID SIXTIES INDIA WAS EXPORTING OIL SEEDS.
IN ORDER TO AUGMENT DOMESTIC AVAILABILITY INDIA
HAS BEEN IMPORTING OIL SEEDS INSPITE OF INCREASE IN
GROWTH RATE OF ITS PRODUCTION THROUGH OUT THE
LAST FOUR DECADES. IN 2008-09 IT IMPORTED 6714
THOUSAND TONNES OF PULSES.
HOWEVER INDIA EXPORTS OIL CAKES AND MEALS THAT
STOOD AT 6743 THOUSAND TONNES IN 2008-09.
10. SUGAR
INDIA HAS BEEN EXPORTING SUGAR IN
MOST OF THE YEARS BUT IN SOME YEARS IT
WENT IN FOR MASSIVE IMPORT TO MEET
DOMESTIC DEMAND. THE MARKET HAS
BEEN GENERALLY CONTROLLED BY THE
GOVERNMENT WITH SOME EXCEPTIONAL
YEARS.
11. RAW COTTON
INDIA HAS BEEN TRADITIONALLY
IMPORTER OF COTTON.
BUT LATELY IT HAS EMERGED AS AN
EXPORTER. IN 2002-03 IT EXPORTED
60000 BALES OF RAW COTTON AND IT
IS NET EXPORTER SINCE 2005-06.
12. FRUITS AND VEGETABLES
INDIA EXPORTS THE FOLLOWINGS:
SEEDS OF FRUITS AND VEGETABLES
FRESH FRUITS
FRESH VEGETABLES
EXPORTS HAVE BEEN INCREASING DURING THE
LAST DECADE.
13. OTHER AGRICULTURAL PRODUCTS
INDIA EXPORTS THE FOLLOWING OTHER AGRICULTURAL
PRODUCTS:
TEA AND COFFEE
DAIRY AND POULTRY PRODUCTS
MEET AND PRODUCTS
TOBACCO
FLORICULTURAL PRODUCTS
MARINE PRODUCTS
EXPORTS HAVE BEEN INCREASING DURING THE LAST
DECADE.
14. PROSPECTS OF AGRICULTURAL MARKETS
FOOD GRAINS – BASMATI RICE
COTTON – COMPARATIVE ADVANTAGE DUE TO THE LOWEST
PRODUCTION COST PER UNIT
SUGAR – INDIA IS A COMPETITIVE PRODUCER OF SUAGR YET ITS
INTERNATIONAL PRICE IS LOWER DUE TO SUBSIDY BY OTHER
COUNTRIES e.g. USA, CUBA etc.
PROCESSED FOOD – PROCESSED FOODS BASED ON FRUITS,
VEGETABLES, FISH AND MEAT ARE PICKING UP IN EXPORTS BUT NEED
UPGRADATION OF PROCESSING AND PACKAGING TECHNOLOGY
OTHER COMMODITIES – OTHER HIGH VALUE COMMODITIES LIKE
TEA, CASHEW, COFFEE, SPICES, GROUNDNUT, FLOWERS NEED
QUALITY IMPROVEMENT TO RECAPTURE MARKETS.
15. AGRI-EXPORT ZONES (AEZs)
FOR IMPROVED ACCESS TO OVERSEAS MARKETS OF
AGRICULTURAL AND ALLIED PRODUCTS
FOR DEVELOPING AND SOURCING AGRICULTURAL RAW
MATERIALS
FOR PROCESSING AND PACKING AGRI-PRODUCTS
BASED ON CLUSTER APPROACH IN DIFFERENT
GEOGRAPHICAL REGIONS
SO FAR 61 AEZs IN 16 STATES WB, MS, AP, TN, HP, MP,
J&K, UTTARANCHAL, SIKKIM, TRIPURA, BIHAR, GUJARAT,
KARNATAKA, PUNJAB, ORISSA AND JHARKHAND
AGRICULTURAL PRODUCTS COVERED BY AEZs ARE LITCHI,
PINEAPPLE, POTATOES, OINION, GARLIC, MANGOES,
GRAPES, FLOWERS, APPLES, VEGETABLES, WHEAT, GINGER,
TURMERIC, BASMATI RICE, SEED AND SPICES.