Young Lions Finalist 2019

1. 84
young lions
2019

2. young lions 2019
Losari is a brand that not only supports Batik as a part of
culture, but also supports the improvement of women’s
living standard.
But, Batik is still not so popular, especially with the younger
generation.
How Losari can reach today’s big market?

3. creative insight
young lions 2019
Women in Indonesia throughout the
years, are expected to work as a
housewife, and prohibited to have a
proper full-time job. It actually hinders
them.
Women also deserve to live a life that
they think is ideal.

4. solution
young lions 2019
How about if we can showcase the struggle
that women have to experience through
our product.

5. UNFINISHED
BUSINESS
young lions 2019
A Line-up of batik product with hidden message
printed on the unfinished part of the clothes.

6. young lions 2019
Batik ini baru 80%
selesai, Karena Ibu Yati,
pengrajin kain batik ini,
harus mengurus
rumahnya.
Batik ini baru 76%
selesai, Karena Ibu
Mustajab, pengrajin
kain batik ini, harus
memasak di rumah.
Batik ini baru 63%
selesai, Karena Ibu
Tumi, pengrajin kain
batik ini, harus
membantu suaminya
bertani.

7. young lions 2019
We also will launch
products that is
unfinished, to showcase
how we appreciate the
Batik Painter’s struggle
on our social media
LosariBatik
Koleksi terbaru kami batik unfinished

8. young lions 2019
People can find the
unfinished and
finished one in the
LOSARI’s offline and
online store.

9. young lions 2019
LosariB
Koleksi terbaru kami batik unfinished
summary Through these touch points,
hopefully people will realise the
struggle of the Batik Painter
women and participate the good
cause by buying the product so the
Batik Painter women can get
better living standard.

10. young lions 2019
THANK YOU