Entry for CP 2016

1. ISuggest : Indonesia Suggest

3. Si Kancil is an old Indonesian folklore about a
clever animal.
Kancil doesn’t have strong power against a
tiger that want to consume him. But with
creativity, he can tricked the tiger with his own
vanity to escape the life-death situation.

4. General of the Army Raden Soedirman is
famous due to guerilla campaign on Dutch
during Indonesian National Revolution.
Soedirman doesn’t have advanced
weapon to defeat Dutch, but with guerilla
campaign, he can ambush enemy and
defeat them in their weak point.

5. Both Si Kancil and Soedirman have their own
version of shortages, but they manage to
overcome with kecerdikan (indigenous).
In Indonesia, Cerdik is also a way of life for
the artisans. Sometimes they will face
obstacles such as lack of financial support,
human power, or technology advancement.
But, they will always find a way to overcome
obstacles with their creative intuition and
make another great craftsmanship.

6. Our Artisans are cerdik. Now the question is;
How can we make other people feel captivated
with the indigenousness from their work through
digital channel?
Insight :
People search “cara membuat” on Google to get
information on how to do basics. What if we hijack the
system to build a showcase of the artisans?

7. ISuggest
that will give people
from our indigenous
Hijacking search engine system
unexpected suggestion directly
artisans.

8. How it Works :
When people type on certain topics, ISuggest will suggest one of the artisan’s work.
When people click the suggested topics, it will lead to the showcase of the work.
In the landing page, people can read the artisan’s history about the indigenous work.

9. Search for other topics and iSuggest will show you another showcase from Indonesia’s artisan!

10. “Indonesian artisan is really clever and
indigenous! They manage to create
magnificent and impactful work for
others. I’m really proud of them!”