1. SP
Shawn C. Patrick
1807 Jackson Road, Florence, AL 35630
256.412.4818 shawnpatrickmusic@gmail.com
SUMMARY OF QUALIFICATIONS
 Over 25 years of successful brand marketing for multiple organizations include Fortune 500.
 Strong Corporate/Community Relationship Building for the purposes of Sponsorships and Fundraising
 Accomplished Professional Musician, Songwriter, Music Publisher, Consultant, Public Relations
Professional
 Skilled with emerging Technologies related to Communication Arts including: Producer Digital Media (short
film, and music) and Radio/TV Broadcasting
 Proficient with Apple and Microsoft Computer programs
MARKETING AND BRAND MANAGEMENT EXPERIENCE
 Designed and executed marketing and advertising campaigns for point of sale activation
telecommunications network; increased sales 150% in the first year and produced consistent quarterly
growth.
 Owned and operated public relations firm specializing in media relations.
 Planned and produced special events.
 Designed VIP areas to promote client message to stakeholders.
 Past experience with major clients including: Pizza Hut, Just For Feet, Sprint, Coca-Cola, Golden Flake
Snack Foods, Community Coffee, Birmingham Bulls, Highlands Bar and Grill, Bottega, University of Alabama
Birmingham, Civil Rights Institute, Alabama Theatre, Aaron's Rental, AL.com, WB21, Fox6, and 107.7 the X.
 Conceived and designed advertising campaigns in a Top 50 U.S. media market.
 Developed communications strategies through market research to effectively reach target demographics.
ENTERPRENUERSHIP/MANAGEMENT EXPERIENCE
 Managed business and assets exceeding $5 million
 Lead key strategic initiatives, negotiated merchandising contracts
 Responsible for brand growth, sales volume, and marketing cycle plan execution
at more than 800 national, regional, and independent retail outlets.
 Highly trained in consumer and customer engagement performed more than 2 thousand one on one
engagements per year.
ENTERTAINMENT INDUSTRY EXPERIENCE
 Created and developed successful music talent development program at historic FAME and Muscle Shoals
Sound Studios
 Founded "Tuesday Music Club" with Grammy winning recording artists Jason Isbell, Gary Nichols, and
multi-platinum songwriter James LeBlanc.
 Recording Artist. Songwriter. Artist Consultant.
 Developed interns from the University of North Alabama to lead the programs
 Auditioned and supported Artist from more than 15 states and Canada and UK.
 Performed in and booked engagements for national and regional touring music groups.
 Performed an average of 150 shows per year. Recorded and released 7 CD's.

2. Shawn Patrick Page -2-
Entertainment Industry Business, continued
 Touring support act for Kid Rock, Kenny Chesney, Rascal Flatts, Sara Evans, Toby Keith, Martina McBride,
Hank Williams Jr.
 Performed showcases in New York, NY/Warner Bros., Los Angeles, CA/ A&M Records, Austin, TX/ Epic
Records, and Miami FL./Atlantic Records.
 Performed at legendary New York Rock Venue CBGB, SXSW 3 times and featured on MTV at the New
South Music Festival in Atlanta, GA.
VOLUNTEER, NON-PROFIT, AND COMMUNITY INVOLVMENT
Foster/Adoptive Parent
Volunteer Swimming Coach Kilby Laboratory School
Living, Lands & Waters Sponsor/Volunteer Tennessee River Clean-up Tour
Alabama Music Hall of Fame, Volunteer
C.A.S.A - Court Appointed Special Advocates (abused and neglected children)
United Way - Success by 6 reading initiative
Best Band 1998 Birmingham Music Awards
12-time State of Alabama Parks and Recreation Swimming Champion
EMPLOYMENT HISTORY
Creator/Executive Producer, The Call: Muscle Shoals, Muscle Shoals, AL, 2004- Present
Brand Marketing Manager, Reynolds American, Huntsville/Birmingham, AL; Atlanta, GA, 2004-2015
Southeast Marketing Manager, Red River Networks, Sheffield, AL, 2001 - 12/2003
Media Relations Director, E-4 Events & P Communications, Birmingham, AL, 1999 - 8/2001
Advertising Account Executive, BirminghamWeekly, Birmingham, AL, 1997 - 12/1998
Band Leader/Songwriter, Low Rumble Records, Tuscaloosa/Birmingham, AL, 1987 - 7/2002
EDUCATION
Master of Professional Studies, In Progress
University of North Alabama, Florence, AL
Emphasis: Community Development
Bachelor of Arts in Communication, May 1989
The University of Alabama, Tuscaloosa, AL
Major: Public Relations Minor: Business Management