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BAHAMAS AND BET NETWORKS PARTNER TO PRESENT THE BIGGEST GOSPEL EVENT IN THE CARIBBEAN September 2009
Gospel Music buyers comprise a major force in today’s economy. This large & influential consumer base, compared with the U.S. Population, is: ABOUT THE GOSPEL FAN
GOSPEL MUSIC CONTINUES TO GROW! ,[object Object],[object Object],[object Object],[object Object],Source:  Gospel Music Association, 2006 sales data  year-end report ending 12/31/06
BETN/BETF & Bahamas Partnership Objectives ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],BETJ GOSPEL PROGRAMMING OVERVIEW
Source: MRI Doublebase 2007. Indices based on Total U.S. Population =100. BETJ’S VIEWERS 25-54 ENJOY VACATIONING!  THEY SPEND 3-4 NIGHTS AWAY ON ANY TRIP!
BETJS VIEWERS 25-54 LIKE TO TRAVEL TO FOREIGN PLACES!  THEY HAVE TAKEN 8 TRIPS IN THE LAST 3 YEARS! Source: MRI Doublebase 2007. Indices based on Total U.S. Population =100.
Source: MRI Doublebase 2007. Indices based on Total U.S. Population =100. BETJ’S VIEWERS 25-54 ENJOY VACATIONING!  THEY SPEND 3-4 NIGHTS AWAY ON ANY TRIP!
BET EVENT PRODUCTIONS: COMPANY OVERVIEW BET Event Productions has been producing extraordinary live events to help clients build their brands for over 15 years. We specialize in all music genres and our strong relationships with key agencies in the US  (incl:   ICM, William Morris, ABC, CAA, The Harper Agency)  allow us to find just the right talent for your brand.  BET Event Productions can help you leverage your event to build your brand and extend your reach through the almost unlimited resources of parent companies, BET and Viacom, BEP delivers national and international integrated marketing programs including: Pre-Event: Print  Radio  Television promotions in specific target cities  PR activities and events  Distribution of print materials at mass consumer events  Online promotions and sweepstakes  E blasts On-Site/On Location: Workshops/educational programs  Product sampling  Signage  On stage mentions  Special VIP client entertainment opportunities   Post Event: Event televised on Viacom networks (opportunities for brand integration) Detailed post event reports
BET EVENT PRODUCTION SERVICES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WE ARE PROUD TO BE ASSOCIATED WITH THE SUCCESS OF THE FOLLOWING CLIENTS…. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],PROPOSED BAHAMAS 2009 GOSPEL FESTIVAL LINE UP
Bahamas Gospel Festival Health & Wellness Experience Value Add Program ,[object Object],[object Object]
Health & Wellness Experience Value Add Program to be promoted and coordinated by the BET Foundation ,[object Object],[object Object],[object Object],[object Object]
Day 1 Arrivals 12 noon – 5pm  Health Exhibit Hall: Pavilion/Wellness 12 noon – 5pm Free Baseline Health & Wellness Screenings 12noon  – 5pm Registration 5pm Opening Plenary/Keynote Motivational Speakers:  Minister of Health, Noted Health Speakers – Set the Tone for  Mind, Body and Spirit 6pm-8pm Welcoming Reception and Sampling of Gospel Festival (1 artist, or  3 songs) Day 2 7:00 am Yin Yoga on the Beach 7:00 am Master Fitness Workout with Fitness Expert 8:00 am Healthy Breakfast Refreshments 9:30 am Opening Plenary— Local and International Health Experts 10:00 am Panel Discussion: The Health Price We Pay for Obesity;  Moderated by Invited, Bahamas, American Heart Association  12:00 noon Lunch Roundtable and Q& A with a designated health expert at  each Table 12:00 noon Health Exhibit Hall: Pavilion/Wellness Village/Boutique Opens 1:00 pm-3:00 pm Concurrent Spa Seminars and Concurrent Healthy Lifestyles  Seminars/Workshops (select 2) 5:00 pm Steel Band – Cultural Experience and Exhibition Hall Closes PROPOSED HEALTH & WELLNESS ITINERARY
Day 3 7:00 am Introduction to Tai Chi and other low impact  exercise on the  Beach,  Buddy Workouts with Fitness Expert 8:00 am Healthy Breakfast Refreshments 9:00 am Opening Plenary – Interactive workshop/general session 10:00 am Healthy Lifestyles Workshops (select one) 12 noon Luncheon with Master Life Coach Speaker 12 noon-2:00 pm Health Exhibit Hall: Pavilion/Wellness Village/Boutique  Opens 2:00 – 5:00 pm Free Time or Meet Health Experts Roundtable 5:00 pm General Session: Final Keynote Speakers – First Lady of  the Bahamas and Invited Officials 5:00 pm-6:00 pm Final Reception and Gospel Festival Prelude Evening Reception with Island Band - Sampling of Gospel  Festival 2009 PROPOSED HEALTH & WELLNESS ITINERARY (continued)
[object Object],[object Object],TELEVISION SUPPORT – BETJ   Viacom Marketing   ,[object Object],[object Object],[object Object],[object Object],[object Object],27 Million Households 80 Million Households 50 Million Households
CROSS CHANNEL/LOCAL MARKET PROMOTIONS Cross Channel Advertising & Promotions in U.S. Markets with large Gospel followings.  Cross Channel Advertising & Promotions on Cable Networks in top the four Gospel mainstream markets. Soundscan Gospel Markets include*:  *Atlanta  *Houston   *Chicago   *Dallas Proposed Cable Networks: Household access TBD following confirmation of markets *Provided by   Nielsen Soundscan
RADIO ADVERTISING & PROMOTIONS  BETJ will market the Festival through a six week radio campaign  in the U.S. on the following top Gospel Radio Stations:  Atlanta Dallas Houston Chicago
BETJ will coordinate promotional activities with the following churches to encourage member travel. Below is a breakdown of the top churches  (based on size in the U.S.)  in the target cities . 8,000 Chicago, IL Trinity United Church of Christ 15,000 Houston, TX Windsor Village United Methodist Church 16,000 Chicago, IL Apostolic Church of God 28,000 Houston, TX The New Light Christian Center Church 20,000 Chicago, IL Christ Universal Temple 25,000 Lithonia, GA New Birth Missionary Baptist Church 30,000 Dallas, TX The Potters House MEMBERS MARKET/ LOCATION CHURCH
ONLINE PROMOTIONS Bahamas Gospel Festival will be promoted on the following websites via banner ads, and e-blasts to site members. BETJ will promote the festival on the following web pages.  6.7+ million hits per month  730,00+ page views per month  120,000+ unique user sessions  Unique Users: 200k/month Monthly banner ad impression: 1.8M 31 Million hits per month Monthly site visitor sessions:310k 5.7 Million Impressions per month Average 750 new registrants per day Approximately 30,000 unique per day Time Spent on Site – 14 minutes   Gospel City 6.4 million Total visitors per month  3.4 million registered users  2.6 unique visitors
PR SUPPORT ,[object Object],[object Object]
Festival and Health/Wellness Experience Budget Proposed Talent - $515,000.00  (Based on talent line-up in proposal, but can be adjusted significantly to meet budget availability.) Production – $500,000.00  (Can be significantly adjusted if line up costs reduces. Sound, stage, lights, backline, on site logistics, on site set up/equipment etc.) Proposed Marketing Campaign -$300,000.00 Proposed Heath and Wellness Retreat – $200,000.00
Additional Support required from the Bahamas Tourist Office/Ministry of Tourism ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BET NETWORKS CONTACTS: Ms. Cybelle Brown Ms. Stephon Crumbley Vice President of Sales & Business Development Project Manager  BET J * BET Digital Networks * BET Events Productions BET Event Productions 1540 Broadway, 27 th  Floor 1235 W Street NE New York, NY 10036 Washington, DC20018 T 212.205.3009 T. 202.608.2774 F 212.205.3211  F. 202.608.2603   [email_address] [email_address] Ms. Lynda M. Dorman Mr. Derek Lewis Vice President & Executive Director Vice President BET Foundation BET Event Productions 1235 W Street, NE 1235 W Street, NE Washington, DC 20018 Washington, DC 20018 T 202.608.2811 T 202.608.2640 F 202.608.2896 F. 202.608.2603 [email_address] [email_address]

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Bahamas Gospel 2009 Betn Concept Deck

  • 1. BAHAMAS AND BET NETWORKS PARTNER TO PRESENT THE BIGGEST GOSPEL EVENT IN THE CARIBBEAN September 2009
  • 2. Gospel Music buyers comprise a major force in today’s economy. This large & influential consumer base, compared with the U.S. Population, is: ABOUT THE GOSPEL FAN
  • 3.
  • 4.
  • 5.
  • 6. Source: MRI Doublebase 2007. Indices based on Total U.S. Population =100. BETJ’S VIEWERS 25-54 ENJOY VACATIONING! THEY SPEND 3-4 NIGHTS AWAY ON ANY TRIP!
  • 7. BETJS VIEWERS 25-54 LIKE TO TRAVEL TO FOREIGN PLACES! THEY HAVE TAKEN 8 TRIPS IN THE LAST 3 YEARS! Source: MRI Doublebase 2007. Indices based on Total U.S. Population =100.
  • 8. Source: MRI Doublebase 2007. Indices based on Total U.S. Population =100. BETJ’S VIEWERS 25-54 ENJOY VACATIONING! THEY SPEND 3-4 NIGHTS AWAY ON ANY TRIP!
  • 9. BET EVENT PRODUCTIONS: COMPANY OVERVIEW BET Event Productions has been producing extraordinary live events to help clients build their brands for over 15 years. We specialize in all music genres and our strong relationships with key agencies in the US (incl: ICM, William Morris, ABC, CAA, The Harper Agency) allow us to find just the right talent for your brand. BET Event Productions can help you leverage your event to build your brand and extend your reach through the almost unlimited resources of parent companies, BET and Viacom, BEP delivers national and international integrated marketing programs including: Pre-Event: Print Radio Television promotions in specific target cities PR activities and events Distribution of print materials at mass consumer events Online promotions and sweepstakes E blasts On-Site/On Location: Workshops/educational programs Product sampling Signage On stage mentions Special VIP client entertainment opportunities Post Event: Event televised on Viacom networks (opportunities for brand integration) Detailed post event reports
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. Day 1 Arrivals 12 noon – 5pm Health Exhibit Hall: Pavilion/Wellness 12 noon – 5pm Free Baseline Health & Wellness Screenings 12noon – 5pm Registration 5pm Opening Plenary/Keynote Motivational Speakers: Minister of Health, Noted Health Speakers – Set the Tone for Mind, Body and Spirit 6pm-8pm Welcoming Reception and Sampling of Gospel Festival (1 artist, or 3 songs) Day 2 7:00 am Yin Yoga on the Beach 7:00 am Master Fitness Workout with Fitness Expert 8:00 am Healthy Breakfast Refreshments 9:30 am Opening Plenary— Local and International Health Experts 10:00 am Panel Discussion: The Health Price We Pay for Obesity; Moderated by Invited, Bahamas, American Heart Association 12:00 noon Lunch Roundtable and Q& A with a designated health expert at each Table 12:00 noon Health Exhibit Hall: Pavilion/Wellness Village/Boutique Opens 1:00 pm-3:00 pm Concurrent Spa Seminars and Concurrent Healthy Lifestyles Seminars/Workshops (select 2) 5:00 pm Steel Band – Cultural Experience and Exhibition Hall Closes PROPOSED HEALTH & WELLNESS ITINERARY
  • 16. Day 3 7:00 am Introduction to Tai Chi and other low impact exercise on the Beach, Buddy Workouts with Fitness Expert 8:00 am Healthy Breakfast Refreshments 9:00 am Opening Plenary – Interactive workshop/general session 10:00 am Healthy Lifestyles Workshops (select one) 12 noon Luncheon with Master Life Coach Speaker 12 noon-2:00 pm Health Exhibit Hall: Pavilion/Wellness Village/Boutique Opens 2:00 – 5:00 pm Free Time or Meet Health Experts Roundtable 5:00 pm General Session: Final Keynote Speakers – First Lady of the Bahamas and Invited Officials 5:00 pm-6:00 pm Final Reception and Gospel Festival Prelude Evening Reception with Island Band - Sampling of Gospel Festival 2009 PROPOSED HEALTH & WELLNESS ITINERARY (continued)
  • 17.
  • 18. CROSS CHANNEL/LOCAL MARKET PROMOTIONS Cross Channel Advertising & Promotions in U.S. Markets with large Gospel followings. Cross Channel Advertising & Promotions on Cable Networks in top the four Gospel mainstream markets. Soundscan Gospel Markets include*: *Atlanta *Houston *Chicago *Dallas Proposed Cable Networks: Household access TBD following confirmation of markets *Provided by Nielsen Soundscan
  • 19. RADIO ADVERTISING & PROMOTIONS BETJ will market the Festival through a six week radio campaign in the U.S. on the following top Gospel Radio Stations: Atlanta Dallas Houston Chicago
  • 20. BETJ will coordinate promotional activities with the following churches to encourage member travel. Below is a breakdown of the top churches (based on size in the U.S.) in the target cities . 8,000 Chicago, IL Trinity United Church of Christ 15,000 Houston, TX Windsor Village United Methodist Church 16,000 Chicago, IL Apostolic Church of God 28,000 Houston, TX The New Light Christian Center Church 20,000 Chicago, IL Christ Universal Temple 25,000 Lithonia, GA New Birth Missionary Baptist Church 30,000 Dallas, TX The Potters House MEMBERS MARKET/ LOCATION CHURCH
  • 21. ONLINE PROMOTIONS Bahamas Gospel Festival will be promoted on the following websites via banner ads, and e-blasts to site members. BETJ will promote the festival on the following web pages. 6.7+ million hits per month 730,00+ page views per month 120,000+ unique user sessions Unique Users: 200k/month Monthly banner ad impression: 1.8M 31 Million hits per month Monthly site visitor sessions:310k 5.7 Million Impressions per month Average 750 new registrants per day Approximately 30,000 unique per day Time Spent on Site – 14 minutes Gospel City 6.4 million Total visitors per month 3.4 million registered users 2.6 unique visitors
  • 22.
  • 23. Festival and Health/Wellness Experience Budget Proposed Talent - $515,000.00 (Based on talent line-up in proposal, but can be adjusted significantly to meet budget availability.) Production – $500,000.00 (Can be significantly adjusted if line up costs reduces. Sound, stage, lights, backline, on site logistics, on site set up/equipment etc.) Proposed Marketing Campaign -$300,000.00 Proposed Heath and Wellness Retreat – $200,000.00
  • 24.
  • 25. BET NETWORKS CONTACTS: Ms. Cybelle Brown Ms. Stephon Crumbley Vice President of Sales & Business Development Project Manager BET J * BET Digital Networks * BET Events Productions BET Event Productions 1540 Broadway, 27 th Floor 1235 W Street NE New York, NY 10036 Washington, DC20018 T 212.205.3009 T. 202.608.2774 F 212.205.3211 F. 202.608.2603 [email_address] [email_address] Ms. Lynda M. Dorman Mr. Derek Lewis Vice President & Executive Director Vice President BET Foundation BET Event Productions 1235 W Street, NE 1235 W Street, NE Washington, DC 20018 Washington, DC 20018 T 202.608.2811 T 202.608.2640 F 202.608.2896 F. 202.608.2603 [email_address] [email_address]