Maximize your chances of accelerator program acceptance. Learn to clarify your company's value in three key ways: crafting a powerful one-liner, optimizing your website, and creating a captivating paragraph. Stand out, secure your spot, and accelerate success.

1. Ash Rust
Managing Partner
ash@sterlingroad.com
1
Accelerator Prep ‘23
Session 1
July 13, 2023

2. Agenda
1 Program Goal
2 Today’s Review
3 One Liner
4 Paragraph
5 Website
2
6 Q&A with Mike Beebe

3. 3
Goal:
Get you into the program of
your choice

4. Today’s Questions
4

5. Example Company
5

6. One Liner
6
Simple enough for almost any adult to understand.
Simplicity over precision. 50 chars max.
Order groceries from any local
store in your city, usually
delivered within
a few hours
Uber for Groceries On-demand groceries
Bad OK Good

7. One Paragraph Intro
7
Team. Traction. Vision.
Instacart provides on-demand groceries. Live in 4 cities, we’re
processing 1k orders/week, growing 10% week over week.
Our team has deep domain expertise in logistics from Amazon
and Walmart. Our mission is to provide a great delivery
experience for every local store.

8. One Paragraph Intro – 2nd Option
8
Describe your product and what it will do.
Instacart provides on-demand groceries. Customers order
online from any local store, for delivery today. Live in 4 cities,
our mission is to provide a great delivery experience for every
local business.

9. 9
Website

10. 10
Website

11. Ash Rust
Managing Partner
ash@sterlingroad.com
11
Accelerator Prep ‘23
Session 1
July 13, 2023