Oep 2013

Delivering Shopping Inspiration
Marketing Page (1)
Cartizzy provides extremely valuable opportunities both for shoppers and shops.
For Shoppers:
• We offer you a possibility to spend more time with the ones you love, pursue new career heights or just enjoy your hobby instead of
wasting your time on routine shopping and queuing.
• It's easy as it is. Just install the application on your mobile device or visit our website. Then select the most convenient shop or
supermarket, select goods you would like to buy and specify time when you will be ready to collect your purchase. And just click
"order"!
• Your purchase will be collected and ready for you to take home, and we will ensure that all the goods are of the superior quality.
• If you encounter any questions or doubts concerning a particular item, its availability or anything else, just mark this item and get in
touch with our online assistance. You will be able to discuss this product with our staff and study it closely when collecting your
purchase.
• Our service will also allow you to send a message to someone you would like to collect the purchase for you, like your spouse, your
relatives or your neighbor.
• If you do not have time to pick up your purchase in person, it may be delivered directly to your office or home at a pre-scheduled
time at almost no cost. You can choose to pay online, in the shop, or directly to our delivery staff.
3

Marketing Page (2)
For Shops:
Cartizzy offers a tool to enhance your customer care and help you in managing your shopper traffic more
efficiently.
How does it work? You upload your goods assortment to our service and update it on a regular basis. Your
customers select goods they want to buy, specify when they would like to collect the purchase or when and where
your couriers have to deliver it and select the desired way of payment.
Your benefits:
• your sales volume boosts up;
• the same staff can manage more customers;
• shopping lines are shorter;
• your customers satisfaction and their loyalty increase as you are helping them to spend their time more
efficiently.
4

1 Survey
https://docs.google.com/forms/d/1fNLv2HudRX8x3sIpvZ8sfe9BavOw8Hm6szT4GBGUUFE/viewform
Objective:
Evaluate attitude of the customers
to the Cartizzy idea
Group questions:
• General Questions
• Schedule Questions
• Shopping Involvement Questions
• Shopping Alternative Questions
• Cartizzy Questions
Methodology:
22 online questions (Google Forms)
5

52%
48%
What is your marital status?
Not single Single
Male
69%
Female
31%
Your sex?
1.1
58%
39%
3%
What is your age
group?
22-29 30-45 46-65
1
2
3
General Questions
6

1.2
6% 9%
3%
79%
3%
What region are you from?
US &
Canada
Western
Europe
Central
Europe
Eastern
Europe5
Yes
30%
No
70%
Do you have
children?
4
General Questions
7

27%
70%
3%
Is your schedule busy?
Yes, very
busy
Yes, busy
No
1.3
7
Schedule Questions
94%
6%
What is your working
schedule?
Full-time job
Part-time job
6
8

Shopping Involvement Questions
6%
46%33%
15%
How often do you go
shopping?
Every day
Several times per week
Once a week
Once a month8
76%
21% 3%
How much do you
spend on shopping
per week?
0-$100
$100-$300
$300-$500
9
1.4
9

Shopping Involvement Questions1.5
67%
27%
6%
How much time do you spend
on shopping?
1 hour or less 1-3 hours More than 3 hours
10
Yes
18%
No
46%
Not
sure
36%
Do you enjoy the process
of shopping?
11
10

Shopping Alternative Questions1.6
Yes
76%No
3%
Never
thought
of it
21%
Have you ever considered
an alternative to the usual
way of shopping?
12
Yes,
significant
24%
Yes,
some
70%
No
6%
Do you have online
shopping experience?
13
Yes
18%
No
82%
Have you ever tried
shopping from your
mobile device?
14 11

1.7 Cartizzy Questions
Yes
55%
No
9%
Not
sure
36%
Do you like
the Cartizzy idea?
15
Yes
36%
No
64%
Have you ever heard
about similar services
before?
16
Yes
6%
No
94%
Have you ever
used such
services?
17 12

Yes
20%
No
10%
Not
sure
70%
If you had
experience of
online shopping,
was it positive?
Yes
67%
No
6%
Not sure
27%
In your opinion,
is a pre-order
shopping service
able to save your
time and money?
Yes
49%No
12%
Not sure
39%
Would you like
to try the Cartizzy
pre-order shopping
service?
18
19
20
13

Yes
18%
No
27%
Would like
a free trial,
then decide
55%
Would you pay for a pre-order shopping
service?
21
14

• Aged 22-29 (58%)
• Male (69%)
• Not single (52%)
• Do not have children (70%)
• Come from Eastern Europe (79%)
• Have full-time job (94%)
• Have busy schedule (70%)
• Go shopping several times per week (46%)
• Spend up to $100 on shopping per week (76%)
• Spend up to 1 hour on shopping (67%)
• Do not enjoy the process of shopping (46%)
1.10
Survey Results
Most respondents:
15

Survey Results
1.11
• Consider an alternative to the usual way of shopping (76%)
• Have some online shopping experience (70%)
• Never tried shopping from mobile device (82%)
• Like the Cartizzy idea (55%)
• Have never heard about similar services before (64%)
• Have never used such services (94%)
• Not sure whether their experience of online shopping was positive (70%)
• Consider that the pre-order shopping service is able to save their time and
money (67%)
• Would like to try the Cartizzy pre-order shopping service (49%)
• Would like a free trial and then decide to pay or not to pay for a pre-
order shopping service (55%)
Most respondents:
16

Our target customer
1.12
17

Interview
Objective:
Conduct face to face interviews with customers and ask them open-
ended questions about the Cartizzy idea
Sample size:
12 responders
Methodology:
Open-ended questions about the Cartizzy idea, prototype,
payments, and available services
1.13
18

Interview Results1.15
• It is hard for working people to find time for regular shopping
• Our responders are interested in Cartizzy idea (79%) and are willing
to try it (64%)
• Most of our responders (69%) are ready to pay for our service
• Most of our responders (91%) consider that mobile devices are
convenient for shopping
• Most of our responders (87%) like our prototype
19

2
Market Size Analysis
large &
medium-
sized
business
33%
small
business
27%
self-employed
entrepreneurs
trading outside
local markets
27%
local
markets
13%
In Russia in 2010
retail trade market
size reached
518 bln USD
Our potential
partners' share made
70%
(362 bln USD)
40% of sales by large retail
companies are automobiles and
bikes, which we exclude
20

11,1
351,4
Traded
through our
application
Total retail
trade valuebln USD
bln USD
Our Market
Share
2.1
Belarus
Russia
Ukraine
21

2.2
1-5 USD /
month
78%
5-10 USD /
month
22%
How much would you spend
on a pre-order shopping service?
22
Customer is ready
to pay $1-5 for
our service
22

Sales Strategy
• Our sales strategy is focused on Merchant acquisition by direct contact via our sales team.
• Our strategy is based on leading merchants who have high traffic, visibility, popular, good
quality .The benefits which are offered to merchants to sign up is seamless transition to a
mobile platform which is a future trend. They get more eyeballs as well they get on an
alternate sales channel which complements their own strategy. Cartizzy provides convenience
to existing customers of these merchants as well as new customers who may be browsing
other merchants.
• Our sales strategy for customer/user acquisition is via targeted advs. to location specific
customers who meet demo graphic criteria via social media.
• We would also do in store promos for users visiting merchants to possible use technology.
• Contests and promos for customers to use and create stickiness.
• Work with merchants to create unique deals for Cartizzy.
23

The idea, currently being developed by our team, is Cartizzy – mobile application
to facilitate shopping process for busy people allowing them to order goods from
the nearest shop right from their mobile devices and then collect the purchases on
the way home or have them delivered directly to the office or chosen location.
Our key partnerships will be with following:
• Merchants
• Delivery agents who will do fulfillment of orders.
• Payment gateway providers
• Potential Franchisees at a later stage in new geographies.
Partnerships
24

• Our distribution of apps will be through popular app stores
like Google Play Store and Apple I tunes.
• We do not have Distribution needs as such for our solution.
Distribution
25

1. SaaS based platform Development Team,
Support Team
2. Get, sign-up with new product supplier
3. Pay to some popular shops, restaurants to
engage them to use Cartizzy.com service
4. Additional costs to integrate or synchronize with
suppliers
5. Payment to our commercial sales force
Costs
26

1. Fixed Renting Cost of Features Package. Shops, Restaurants, Cafes pay for the rent of the system.
For example, fixed monthly payments. The fee can be customized and negotiated with each and
every. It is necessary the shops to fulfill the list of products (manually or with the help of API) and
serve customers requests.
2. Shops, Restaurants, Cafes pay additional fee to publish separate app on Apple Store or Google
Play as their own TM. They can use the app under Cartizzy.com TM it is free of charge.
3. Shops, Restaurants, Cafes can initiate information campaigns to customers that do have mobile
app. Such kind of campaigns are paid option
4. Having a lot of connected shops, restaurants and a lot of customer produce good capitalization
and market price of the company. This is the main asset of the company. Company can be sold
fully or partially to big players
5. Having direct payment capabilities from mobile, payment transactions can be done via friendly
billing systems f.e. gospay.net. Cartizzy.com can earn money from transaction conditions.
Revenue Model
27

Learned Lessons3
1. Thanks to our survey:
• We have discovered our target customer
• We developed a suitable pricing model
2. Thanks to our face to face interviews:
• We have understood our customer’s lifestyle and dreams
• We have found the way how our service should be provided
28

4
1. We have created a strong team
2. We are developing our app
3. We are seeking partners for
infrastructure development
4. We are negotiating with retail stores
5. We are negotiating with venture funds
29

5
1. We have registered a domain name
2. We are filling in applications for
trademark registration in Belarus,
Russia and Ukraine
3. Core algorithms and programming
codes will be patented
4. We create copyrighted materials
for our start-up
30

6
1. Get venture funds
2. Register a trademark
3. Develop, test and release our app
4. Sign contracts with retail stores
5. Grow business
31

7
32

DELIVERING SHOPPING INSPIRATION

Oep 2013

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Oep 2013