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1. Dawn
(Working Title)
ASFAAR KHAN

2. Target Audience Research
Influences
MY SURVEY –
Male 56% Female 44%

3. Target Audience Research
Influences
Ages
18 to 24 - 70%
25 to 34 - 8%
35 to 44 – 4%
75 or older 16%

4. Target Audience Research
Influences
Respondents watch
Most – Comedy 68%
Least – Crime 40%
Good Setting – urban city or dark creepy street home

5. Target Audience Research
Influences
Age & Gender protagonist
50-50 male & female --- age 30-40

6. Target Audience Research
Influences
Focus Group
Keep film nor conventions
Dark, creepy soundtrack
Slow pace but will speed up

7. Narrative of Opening
Sequence
Set in Downtown New York 1960s
Femmel Fatale calls in detective

8. Narrative of Opening
Sequence
Murder of an woman called Sam
Detective arrives at the scene

9. Narrative of Opening
Sequence
Most of the clip will be outside the house
Flash back will show why blood is on the floor

10. Narrative of Opening
Sequence
Detective knock on the door, femmel fatale opens
Detectives face is finally shown

11. Conventions
Male dominated
Femmel fatale
Night filming
Urban Setting/downtown setting
Flash back

12. Conventions
Murder Investigation
Icongraphy – guns, period hair, hats, trench coat, cig, plot
twist

13. Target audience
 24-44
 More popular with males
 But females will be part of the demographic

14. Enigma
Enigma when we won’t see the Detectives face
Suspense, Tension, Plot twists

15. Characters
The detective –
Anthony Drake
Protagonist
Femme Fatale – Emily Berry

16. Credits
Director
Actor
Crew
Film Title at the end of the
opening sequence.

17. Any Questions?