This document summarizes research into the target audience for a film called "Dawn". It found that the majority of respondents were male, aged 18-24, and preferred comedies set in urban environments. Focus groups suggested keeping a dark, creepy tone and soundtrack with a slow initial pace. The proposed opening sequence is set in 1960s New York City, where a femme fatale calls a detective about a murdered woman. Most of the opening will take place outside the house with flashbacks showing what happened inside. The detective arrives and knocks on the door, where the femme fatale answers but the detective's face is not revealed initially, building intrigue.