Aluminium Industry in Pakistan

1. ALUMINIUM INDUSTRY
PRESENTED BY
ASAD MAHMOOD

2. TOTAL POTENTIAL
TOTAL POTENTIAL TONAGE
Punjab 3000
KPK 1000
Sindh 1500
Balochistan 1000
TotalPotential 6500

3. MARKET SEGMENTATION BUSINESS
TRADE NETWORK PROJECT
5000Tons 1500Tons

4. COMPANIES SEGMENTATION
• A-TIER COMPANIES
1. Prime Aluminium
2. Chawla Aluminium
3. Pakistan Alco Aluminium
4. Pakistan Cable
5. Al-Fattah Aluminium

5. MARKET SHARE
Prime,
8.4%
Pakistan Alco,
4.6%
Chawla,5.3%
Pakistan
Cable, 2.3%
Al-Fattah,1.5%
Pak Altech,
9.2%
GR, 7.6%
Rest Companies,
61.1%
Sales
Prime
Pakistan Alco
Chawla
Pakistan Cable
Al-Fattah
Pak Altech
GR
Rest Companies

6. COMPANIES SEGMENTATION
• B-TIER COMPANIES
1. GR Aluminium
2. Pak Altech Aluminium
3. PremiumAluminium
4. Meta LifeAluminium
5. Metalax Aluminium
6. Alumax Aluminium
7. APL Aluminium
8. Falcon Aluminium
9. Standard Aluminium
10. Sana Aluminium
11. Lucky Aluminium
12. Sino Pak Aluminium
13. Ittehad Aluminium
14. White Gold/Jojo Aluminium
15. SupremeAluminium
16. Alcoz Aluminium
17. Krudson Aluminium
18. Haq Aluminium
19. Alcon Aluminium

7. MARKET SHARE
Pak
Altech,
12.3%
GR, 10.2%
KGS/USA, 6.1%
Standard,5.1%
Metalife, 3.1%
Metalex,3.1%
Alumax, 3.1%
White Gold,
6.1%
Rest Companies,
50.1%
Sales
Pak Altech
GR
KGS/USA
Standard
Metalife
Metalex
Alumax
White Gold
Rest Companies

8. BRAND SHARE
A-Tier Market Share B-Tier Market Share
25% 75%

9. CORPORATE SECTOR CUSTOMERS
• Refrigeration Industry
• Cycle Industry
• Mega Projects
• Institutions

10. DISCOUNT COMPARISON
COMPANY NAME
DEALERS
DISCOUNT%
TARGET
DISCOUNT
TOTAL
DISCOUNT
COMMENTS
Chawla Aluminium 18% 2% 20% 1-2% varies from dealer to dealer
Prime Aluminium 18% 2% 20% 1-2% varies from dealer to dealer
Prime KGS Aluminium 35% 35% 1-2% varies from dealer to dealer
Pakistan Alco 23% 23% 1-2% varies from dealer to dealer
Pakistan Alco Crystal 32% 32% 1-2% varies from dealer to dealer
Pakistan Cable 1-2% varies from dealer to dealer
Al-Fattah Aluminium 20% 2% 22% 1-2% varies from dealer to dealer
Al-Fattah Best 33% 33% 1-2% varies from dealer to dealer
GR Aluminium 33% 33% 1-2% varies from dealer to dealer
Pak Altech Aluminium 33% 33% 1-2% varies from dealer to dealer
PremiumAluminium 33% 33% 1-2% varies from dealer to dealer
Meta LifeAluminium 33% 33% 1-2% varies from dealer to dealer

11. DISCOUNT COMPARISON
COMPANY NAME
DEALERS
DISCOUNT%
TARGET
DISCOUNT
TOTAL
DISCOUNT
COMMENTS
Metalax Aluminium 35% 35% 1-2% varies from dealer to dealer
Alumax Aluminium 35% 35% 1-2% varies from dealer to dealer
APL Aluminium 35% 35% 1-2% varies from dealer to dealer
Falcon Aluminium 32% 32% 1-2% varies from dealer to dealer
Standard Aluminium 33% 33% 1-2% varies from dealer to dealer
Sana Aluminium 35% 35% 1-2% varies from dealer to dealer
Lucky Aluminium 30% 30% 1-2% varies from dealer to dealer
Sino Pak Aluminium 35% 35% 1-2% varies from dealer to dealer
Ittehad Aluminium 37% 37% 1-2% varies from dealer to dealer
White Gold/Jojo Aluminium 35% 2% 37% 1-2% varies from dealer to dealer
SupremeAluminium Depending on dealer
Krudson Aluminium 33% 33% 1-2% varies from dealer to dealer
Haq Aluminium 33% 33% 1-2% varies from dealer to dealer
Alcon Aluminium 33% 33% 1-2% varies from dealer to dealer

12. POTENTIAL AREAS PUNJAB
SR. NO. CITY
1 Lahore
2 Multan
3 Jehlum
4 kharian
5 Hafizabad
6 Mandi Bahudin
7 Gojar Khan
8 Gojra
9 Faisalabad
10 Islamabad
11 Abbotabad
12 Texila
13 Muzafarabad
14 Okara
15 Shaiwal
16 Pakpatan
17 Bhakkar
18 Layyah

13. POTENTIAL AREAS PUNJAB
SR. NO. CITY
19 Sargodha
20 Mianwali
21 Sukkhar
22 Hyderabad
23 Chichawatni
24 Mian Chanu
25 Khanewal
26 DG Khan
27 Bahawalpur
28 Lodhran
29 Jhang
30 Ahmad Pur Sharqia
31 Uch Sharif
32 Rahim Yar Khan
33 Sadiq Abad
34 Muzafar Garh
35 Bahawal Nagar
36 Chistian

14. POTENTIAL AREAS PUNJAB
SR. NO. CITY
37 Haroon Abad
38 Khan Pur
39 Liaqat Pur
40 Pattoki
41 Dipalpur
42 Hujra Shah Muqeem
43 Kasur
44 Gujranwala
45 Gujrat
46 Kotla

15. POTENTIAL AREAS KPK/AJK
SR. NO. CITY
1 Peshawar
2 Mardan
3 Bannu
4 Swat
5 Nowshera
6 D.I Khan
7 Kohat
8 Muzafarabad
9 Mirpur
10 Mansehra
11 Abbotabad
12 Haripur
13 Gilgat
14 Kotli

16. POTENTIAL AREAS SINDH/BALOCHITAN
SR. NO. CITY
1 Karachi
2 Sukkhar
3 Hyderabad
4 Nawabshah
5 Larkana
6 Gawadar
7 Queeta
8 Loralai
9 Jacobabad
10 Dharki
11 Ghotki
12 Shikarpur
13 Kashmor
14 Ziarat

17. ARCHITECTS
• Need extensive working on Architects for
mega projects
• Need working on Architects for houses in
DHA, Bahria and other towns and farm
houses.

18. GROWTH PLAN
• Need extensive working on the areas where
company’s dealer network is not strong.
• Need extensive working on mega projects.
• Need working on corporatesector.
• Need working on registration on the rest
organization where company is not registered.

19. PROFITABILITY
• Need working on profitability to reduce the
overheads and match the discount structure
with the competitors.
• To focus on the products which cost are less
but their selling price are higher.
• To increase the margins.
• To increase the sales.

20. SUGGESTIONS
• Introduce scheme to promote brand.
1. On 1.5 millionnet sales of brandof fabricatorin one months then fabricator
is eligible to win MotorBike/Mobile.
2. On one millionsales of brand of fabricatorin one monthsthen fabricatoris
eligibleto win LED/Mobile Phone.
3. On 500,000 sales of brand in one month companywill give MobilePhone.
Note: This activityis to promote brand in the outstationspecific
territory.

21. MARKETING STRATEGIES
▪ Social Media
▪ TVC
▪ Branding

22. HUMAN RESOURCE
• Sales Executive in all potential areas to
promote the brand.
• Regional Managers in all provinces.

23. TIPS
• Upgrade their team, using every encounter as an
opportunity to evaluate, coach and build self
confidence.
• Make sure people not only see the vision, they live and
breath it.
• Get into everyone’s skin, exuding positive energy and
optimism.
• Establish trust with candor, transparency and credit.
• Have courage to make unpopular decision and gut
calls.
• Inspire risk taking and learning by setting the
examples.