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The Outlook for 2020 Mega Trends for
the Aluminium Industry in Middle East –
What would drive growth for the
Aluminium Industry in 2020 in the Middle
East Region
© 2010 Frost & Sullivan. All rights reserved. This document contains highly confidential information and is the sole property of Frost & Sullivan.
No part of it may be circulated, quoted, copied or otherwise reproduced without the written approval of Frost & Sullivan
Aluminium
Downstream
Outlook for the
Middle East
ME Aluminium Downstream Mapping
Aluminium Potential Products for Investments
Middle East Al – A Macro Perspective
Growth Workshop Prelude
Strategic Conclusion
The Aluminum Industry in the Middle East: Where it Stands
0
500
1000
1500
2000
Production Consumption Extrusion Construction
Middle East Aluminium: Metal Value Chain
23%
70% 90%
The values in red are percentage
contribution of a of the previous bar
000,oftons,2008
0000,TonnesofAlProduction
From
6.2%
in 2007
to 15%
in 2015
Aluminium Production Forecast
• The alumnium production in the Middle East is
expected to grow significantly in the short to medium
term
• The region is expected to contribute about 15% of the
total global production of aluminium by 2015
• Middle East traditionally has been exporting a major
portion of their production in primary aluminium form
• There are no significant downstream development
companies in the Middle East apart from the
exception of extrusion which are heavily focused
towards construction industry
Al. Production Consumption Downstream End-user
76% of the aluminium produced in ME is
exported in the primary form.
85% is percentage of aluminium expected to
be exported by 2030
542 Billion USD is the money value of
pure energy exported every year
1266 Billion USD is the money value
expected by 2030
20 Billion USD worth of competitive
edge is being exported purely from a power
perspective
46 Billion USD is the competitive edge
expected to be exported, which is almost
2 times the GDP of Bahrain
Aluminium industry in the Middle East is
challenged by three interlocking crises:
Pure Energy Being Exported
Minimal Existence of Downstream
No Economic Value-add
Is Middle East Exporting Pure Energy?
The Middle East Region is Currently Challenged by the Minimal Existence of the
Aluminium Downstream Industries
The GDP of Bahrain is a comparison with the 2008 real GDP
Energy
Exported
No
Downstream
No Economic
Value-add
Frost & Sullivan’s Research Approach
Tier 1
Aluminium
Products
Tier 2
Aluminium
Products
Tier 3
Aluminium
Products
Red Ocean
Market Place
Blue Ocean
Market Place
Products /
Markets
Products /
Markets
Competitiveness of the Market
Low High
Low
High
GrowthPotential
Short Listing of the Viable Aluminium Product for Middle East
List of Potential
Downstream Products
List of Potential
Downstream Products
Blue Ocean Market
Place
Blue Ocean Market
Place
Demand Vs Supply Gap
Export Potential
Feed stock & Raw Materials
IRR
Availability of Talent Pools
Customer Demand
Investment Cost
Utilities
Supply Chain Understanding
Distribution Value Chain
Selling Price
Demand Vs Supply Gap
Export Potential
Feed stock & Raw Materials
IRR
Availability of Talent Pools
Customer Demand
Investment Cost
Utilities
Supply Chain Understanding
Distribution Value Chain
Selling Price
Filtering CriteriaFiltering Criteria
Microsoft Excel
Worksheet
© 2010 Frost & Sullivan, All rights reserved www.frost.com
Oil & Gas
Marine
Solar Energy
Electronics & Telecommunication
Aluminium Drill Pipes
Subsea Winches & Sail Boats
Solar Panels & Sheet Reflectors
Heat Sinks
Vehicle Armor Radar Casing Ammunition
Windshield
Surround
Forged Turret Rings
Armor Plate
Aerospace & Defense
1. Widely used in CIS nations and anticipated to gain momentum in
other regions
2. Mainly used in Casing and Drill pipe in both on-shore & off-shore
applications
1. Widely used in CIS nations and anticipated to gain momentum in
other regions
2. Mainly used in Casing and Drill pipe in both on-shore & off-shore
applications
1. Special alloys plates for subsea applications such as winches
and body parts of sails
2. Small boats trend is expected to grow in next 4-5 yrs
1. Special alloys plates for subsea applications such as winches
and body parts of sails
2. Small boats trend is expected to grow in next 4-5 yrs
1. The body structure of solar panel is made of Aluminium extrusion
& thin sheet with huge market potential
2. For more efficiency of the system, single-skin aluminium with a
high-reflective laminated film are used for minimizing the loss
1. The body structure of solar panel is made of Aluminium extrusion
& thin sheet with huge market potential
2. For more efficiency of the system, single-skin aluminium with a
high-reflective laminated film are used for minimizing the loss
1. Heat sinks are extruded form of Aluminium
2. Currently, There are about 17,000 telecom towers in Middle east
region and it is expected to grow at 7% YoY
3. Usage of Aluminium in telecom drums for transmission
1. Heat sinks are extruded form of Aluminium
2. Currently, There are about 17,000 telecom towers in Middle east
region and it is expected to grow at 7% YoY
3. Usage of Aluminium in telecom drums for transmission
1. Middle East spending in military applications is expected to grow
significantly
2. Export markets such as India, Pakistan for these listed products
is expected to grow
3. Weight reduction strategies in commercial and passenger flights
will increase the usage of Aluminium in all forms
1. Middle East spending in military applications is expected to grow
significantly
2. Export markets such as India, Pakistan for these listed products
is expected to grow
3. Weight reduction strategies in commercial and passenger flights
will increase the usage of Aluminium in all forms
Aluminium For Emerging Applications
© 2010 Frost & Sullivan, All rights reserved www.frost.com
0
20,000
Supply Demand Supply Demand Supply Demand
2007 2010 2015
Domestic Imports
Key Take away
End User Applications
Competitive Landscape
Product Value Chain
Direct to End
Users – 70 %
Traders / Stockiest /
Distributor – 30 %
Aluminium Powder / Flakes
End-user in 2009:End-user in 2009:
MENA local Manufacturers Capacity UtilizationMENA local Manufacturers Capacity Utilization
All figures for
MENA market
2007 – 90 %
2010 – 85 %
2015 – 95 %
Explosives,
15%
Others, 9%
B & C , 76%
Mepco, India
Bahrain Atomizers
(ECKA Group)
Company Name
Import Focus &
Local demand
Explosives, Automotive, &
Construction
Industrial & Construction,
Automotive
End User focus
Emerging Applications
Total Available market 2010
Light Weight /Aerated concrete Blocks,
Automotive Break linings, Powder Coating,
Refractories, Aluminium Soldering & Rocket Fuel,
Explosives
14,000 MT
Break Lining
Light weight / Aerated
Concrete Blocks
Applications
$ 800 to
1050
$ 700 to
950
Premium
on LME
Demand Supply Scenario – Powder, Paste, Flakes
Employment Opportunities: 40 to 60
Automotive & Industrial growth are the main driver of this market
• For Light Weight Concrete Blocks the Consistent growth rates in Construction sector in
MENA is a Key Growth Driver
• Aerated Concrete blocks is an emerging application produced from Aluminium flakes
• Explosives and Pyrotechnic segments are emerging applications in Aluminium Flakes.
• Key Export Destinations: India, Turkey, Indonesia, Malaysia, Europe(EU27), Far
East, South America & North America.
Investment Levels: 6 to 8 Million
CAGR 7 %
© 2010 Frost & Sullivan, All rights reserved www.frost.com
Key Take away
End User ApplicationsGlobal End User Attractiveness in MENA
Competitive Landscape
Product Value Chain
Direct to End
Users – 90 %
Traders / Stockiest /
Distributor – 10 %
End-user in 2009:End-user in 2009:
MENA local Manufacturers Capacity UtilizationMENA local Manufacturers Capacity Utilization
2007 – 90 %
2010 – 85 %
2015 – 95 %
Mepco (Export)
Bahrain Atomizers
(Export)
Company Name Export Potential
Automotive, Industrial & Paint
Industry
Automotive, Industrial, Paint
Industry
End User focus
Emerging Applications
Metallic Paints, Silver Paints, Industrial Coatings,
Corrosion preventing paints, Printing Inks
Printing Inks
Industrial Coatings
Applications
$ 700 to
1050
$ 800 to
1100
Premium
on LME
Automotive
, 35%
Industrial
coatings,
30%
Others, 5%
Paint &
chemicals,
30%
Automotive & Industrial growth are the main driver of this market
• Every Metallic / Silver painted Car has Aluminium Paste & Pigments coated substances
• Leafing and Non Leafing substances are created using Aluminium Paste
• Industrial Coating is a Major Segment for the market growth
• Along with the Construction boom the Paint Industry would be another major driver of the
market for Aluminium Paste usage.
• Countries like Saudi Arabia, UAE, Egypt have a huge potential to establish Automotive
plants in the region, if so in the medium term the demand for Aluminium Paste could
further rise.
• Key Export Destinations: India, Indonesia, Malaysia, Spain, Belgium, UK, Far East,
Investment Levels: 2 to 4 Million
Employment Opportunities: 20 to 30
Growth Rates
Export
Potential
Low Medium
LowMedium
High
Industrial
Coatings
Paint &
Chemical
1
2
3
2
2007 2010
3 Automotive
4 Others
1
4
2015
Aluminium Paste
© 2010 Frost & Sullivan, All rights reserved www.frost.com
Global End User Attractiveness
Competitive Landscape
Product Value Chain
Direct to End
Users – 90 %
Traders / Stockiest /
Distributor – 10 %
Aluminium Foam (From Al Powder)
AutomotiveAVL Metal Powder
Alu Light International
GmbH
Company Name Export focus
Aerospace & Defense, Automotive,
Building & Construction
End User focus
Emerging Applications
Energy Absorber, Weight Reduction, Design and
Architecture, Acoustic Noise / Resonance /
electromagnetic reduction, Filling material for
hollow structures, Heat resistant structures,
Powder Metallurgy Extrusion Technology.
Demand Supply Scenario
Key Take away
Increased usage of Light weight components is a key driver in Automotive and Building
& Construction Segments.
• Key Export Destinations: India, Malaysia, Thailand, Spain, France, Italy, Belgium,
Brazil & USA & Canada.
Investment Levels: 6 to 10 Million
Employment Opportunities: 50 to 75
0
3,000
Supply Demand Supply Demand Supply Demand
2007 2010 2015
Domestic Imports
CAGR 20 %
Growth Rates
Export
Potential
Low Medium
Low
Medium
High
High
Aerospace
& Defense
Building &
Construction
1
2 3
2
2007 2010 2015
• Increased Usage of Aluminium Foam in Automotive and Building & Construction Sectors.
• Weight reduction strategies in Aerospace and Defense Applications with a high usage of
aluminium foam.
3
Automotive
4 Others
1
4
All figures for
MENA market
Others Include Industrial, Chemicals etc
© 2010 Frost & Sullivan, All rights reserved www.frost.com
0
200,000
Supply Demand Supply Demand Supply Demand
2007 2010 2015
End User Applications
Competitive Landscape
Product Value Chain
Direct to End
Users – 55 %
Traders / Stockiest /
Distributor – 45 %
Aluminium Foil (From Sheet) - (Consumer Packaging)
End-user in 2009:End-user in 2009:
MENA local Manufacturers Capacity UtilizationMENA local Manufacturers Capacity Utilization
2007 – 75 %
2010 – 85 %
2015 – 95 %
Cointainer
Foil, 25%
Lid Foil,
10%
Foil Wrap,
20%
Others, 1%
Converter
foil, 35%
Consumer Foils, Converter Foil,
Container FoilsHindalco (Europe & India)
Consumer Foils, Container Stock,
Lid FoilsChinese Players
Garmco
Company Name
Local Demand
& Import Focus
Consumer Packaging, Converter
Foils, Lid Foils etc
End User focus
Emerging Applications
Aluminium Foil Lids, Converter Foils, Container
Foils.
Container Foil
Converter Foil
Applications
$ 750 to 1000
$ 1100 to 1200
Premium on
LME
Demand Supply Scenario (Total Foil Market)
Key Take away
Increase in consumer spending power is the major driver of the MENA market
• Reduction in the use of Plastics in packaging coupled with Government encouraging the
use of aluminium foil is the major growth driver.
• FMCG growth due to higher disposable incomes and increased consumer awareness is
a Key driver.
• Key Export Destinations: India, Turkey, Indonesia, Malaysia, Belgium, Romania,
Far East
Investment Levels: 100 to 150 Million
Employment Opportunities: 150 to 250
CAGR 10 %
All figures for
MENA market
© 2010 Frost & Sullivan, All rights reserved www.frost.com
End User Applications
Competitive Landscape
Product Value Chain
Direct to End
Users – 55 %
Traders / Stockiest /
Distributor – 45 %
Aluminium Foil (Industrial)
End-user in 2009:End-user in 2009:
MENA local Manufacturers Capacity UtilizationMENA local Manufacturers Capacity Utilization
All figures for
MENA market
2007 – 75 %
2010 – 85 %
2015 – 95 %
Others, 5%
Commercia
l, 40%
Industrial,
45%
Heat Exchangers (Fin Stock)Chinese Players
Heat Exchangers (Fin Stock)
Hydro (Malaysia &
Europe)
Hindalco (Malaysia)
Company Name Import focus
Heat Exchangers, Duct Foil (Fin
Stock)
End User focus
9%CAGR (2010 to 2015)
Emerging Applications
Total Available market 2010
Foil for Heat Exchangers (Fin Stock)
17,0,00 to 22,000 MT
Duct Foil for
Commercial Air
conditioners
Heat Exchangers
Applications
$ 850 to 1050
$ 800 to 1000
Premium on LME
Key Facts
Key Take away
Increase in Commercial Offices coupled with Industrial boom
• Industrial boom coupled with heavy usage of air conditioners due to the tropical climatic
nature of MENA region is a key driver
• Rapid Industrialization and commercialization is a key driver to growth, key countries
could be UAE, Saudi Arabia, Egypt & Iran
• Key Export Destinations: India, Turkey, Indonesia, Malaysia, Europe(EU27), Far
East,
© 2010 Frost & Sullivan, All rights reserved www.frost.com
End User Applications
Competitive Landscape
Product Value Chain
Direct to End
Users – 75 %
Traders / Stockiest /
Distributor – 25 %
Aluminium Foil (Pharmaceutical)
End-user in 2009:End-user in 2009:
MENA local Manufacturers Capacity UtilizationMENA local Manufacturers Capacity Utilization
2007 – 75 %
2010 – 85 %
2015 – 95 %
Others,
20%
Blister
Foils
Printed,
35%
Blister
Foils, 45%
Pharma Blister FoilsChinese Players
Pharma Blister Foils
Hydro (Malaysia &
Europe)
Hindalco (India, Germany)
Company Name Import focus
Pharma (Blister Foils), Pharma
Coated & Printed Blister Foils
End User focus
CAGR (2010 to 2015) 6 to 7 %
Blister Foil Coated
Blister Foil
Applications
$ 950 to $ 1100
$ 870 to $ 1030
Premium on
LME
Key Facts
Key Take away
Increase in Pharmaceutical products and increased awareness about health is a Key
driver
• Pharmaceutical boom is witnessed in Saudi Arabia, UAE, Jordan & Egypt
• Blister foil is a major application in Pharmaceutical and does not have any threat of
replacement
• Emerging economies would demand Pharmaceutical foils due to the Medical industry
boom.
• Recycling properties of Aluminium foil is more eco friendly.
• Key Export Destinations: India, Jordan, Turkey, Indonesia, Malaysia, Thailand,
Spain, France, Italy, Belgium, Far East,
Aluminium Blister Foils
Blister Foils Coated
Blister Foils Colour coated
Blister Strip Foils
MENA Fast Moving
Applications
Key Markets in MENA UAE, Saudi Arabia, Egypt, Jordan & Iran
© 2010 Frost & Sullivan, All rights reserved www.frost.com
0
20,000
Supply Demand Supply Demand Supply Demand
2007 2010 2015
Domestic Imports
Key Take away
Product Value Chain
Aluminium Light Reflectors (From Sheet)
End-user in 2009:End-user in 2009:
Residential,
16%
Commercia
l, 14%
Others,
14%
Outdoor,
26%
Industrial,
30%
Emerging
Applications
Internal Lighting reflectors, Preanodised Aluminium reflectors
for mirror optic Luminaries, Retrofit lighting Systems,
Reflectors for street lighting and urban design, Spotlights,
Solar reflection, Reflectors for Halogen Lamps
Aluminium solar Reflectors
Aluminium Reflectors used in
Automotive lights
Aluminium Reflectors in Lights
Fast Moving Products
Demand Supply Scenario
Employment Opportunities: 50 to 100
Industrial, Residential and Commercial are the key drivers of this market.
• Increased use of Aluminium reflectors in Industrial and commercial for lighting purposes
is the biggest driver.
• Aluminium acts as a tremendous lighting agent for reflection
Key Export Markets: Europe (EU 7), North America, Turkey, Far East, Malaysia,
Japan, Thailand, Korea, Indonesia, India
Investment Levels: Below 50 Million
CAGR 12 %
** Others include: Lighting in Medical , Stage & Automotive
Growth Rates
Export
Potential
Low Medium
Low
Medium
High
High
End User Attractiveness
Residential
Outdoor
Commercial
Industrial
Others
1
2
3
4
5
5
4
3
1
2
2007 2010 2015
End User Applications
Direct to End
Users – 65 %
Traders / Stockiest /
Distributor – 35 %
All figures for
MENA market
© 2010 Frost & Sullivan, All rights reserved www.frost.com
0
20,000
Supply Demand Supply Demand Supply Demand
2007 2010 2015
Domestic Imports
Key Take away
End User Applications
Aluminium Polyethylene Composites (From Sheets)
End-user in 2009:End-user in 2009:
Outdoor,
30%
Residential,
55%
Industrial,
45%
Emerging Applications
Expected CAGR (2007 to 2015)
Nano Aluminium Composite Panels,
Exterior Series of Aluminium Polyethylene
Composites, Interior Composites panels,
Sign Boards series.
7 .5 Percent
Exterior Series of Aluminium
Composites
Nano Aluminium composites
Products for Export Potential
Demand Supply Scenario
Employment Opportunities: 50 to 100
Building & Construction is the biggest driver of the market.
• Increased usage of Aluminium Polyethylene composites in the Building and
Construction end user segments.
Investment Levels: Below 50 Million
CAGR 7.5 %
Growth Rates
Export
Potential
Low Medium
Low
Medium
High
High
End User Attractiveness
Residential
Commercial
1
2
1
2
2007 2010 2015
Product Value Chain
Direct to End
Users – 35 %
Traders / Stockiest /
Distributor – 65 %
All figures for
MENA market
2 Outdoor
3
Key Export Markets: India, Spain, Italy, Germany, USA, Brazil, Turkey, Far East,
Malaysia, Japan, Thailand, Indonesia, India
© 2010 Frost & Sullivan, All rights reserved www.frost.com
Source: Frost & Sullivan
Power & hand
tools
6.0%
Telecom
5.0%
Heavy
Machinery &
Industrial
11.0%
Others
9.0%
Aerospace &
marine
9.0%
Auto Powertrain
53.0%
B&C Hardware
7.0%
Global End-user Break-up
B&C Hardware
}
Growth Rates
Export
Potential
Low Medium
Low
4
6
1
Medium
High
High
3
5
2
Middle East perspective
Weight reduction strategies by Global Auto OEMS will be a key driver
• Use of Aluminium in Cylinder Block vs. gray iron-
• Use of aluminium in the piston-
• Different Material use in connecting road vs. steel
Strength
Surface Finish
Complex Shapes
Accuracy
Cost per piece
Permanent
Mould
Sand
Casting
Die Casting
Investment
Casting
High Medium
Low
Source: Frost & Sullivan; ICP
Comparison of Production Methods
Investment required for Aluminium Casting-
Less than $25 Million
Aluminium Casting
Key Take Away
385,075.4
321,317.9
255,969.2
18,723.3
91,973.6 61,522.7
0
100000
200000
300000
400000
2007 2008 2009
MTPA
Imports Exports
Imports & Exports
Algeria
Syria
Turkey
Egypt
Morocco
Lebanon
Net Importer
Job Creation
50-80
Automobile Power train
1 Eu27, Far East, Turkey, Egypt, Pakistan, India
2
GCC, Turkey, Pakistan, India, USA, Iran
3
4
Turkey, Germany, France, Spain, UK, Egypt
Eu27, USA, Mexico, India, Pakistan, Russia
Telecommunications
5
Africa, North America, Brazil, India, GCC
1
South Africa, Italy, Spain UK, USA, Brazil
Power & hand tool
Automobile Power train
Heavy Machinery & Industrial
Aerospace & Marine
© 2010 Frost & Sullivan, All rights reserved www.frost.com
Electronics and
Telecom
6.1%
Solar & Consumer
Durables
5.1%
Heavy machinery
& Industrial
8.5%
Automotive &
Transportation
23.6% Building &
Construction
Global End-user Break-up
}
Product by Favorable Export Market
Focus on Telecom (Heat sinks), Solar (Panels) and other growing
segments like Automobile, railways and aerospace
6xxx series alloys are most demanded in these end user’s
array of applications, 5xxx & 7xxx series are increasingly
used in Automobile & Transport industries (especially defence
& marine) for higher end applications
Source: Frost & Sullivan;
By Alloy Series
Aluminium Extrusion – Focus Except B&C
Key Take Away
287,622.0
422,049.0
492,022.0
360,405.0
544,334.0
291,503.0
0
200,000
400,000
600,000
2007 2008 2009
MTPA
Imports Exports
Imports & Exports
Qatar
UAE
Kuwait
Iraq
Turkey
Saudi Arabia
Bahrain
Egypt
Net Importer Net Exporter
Building and Construction
Automotive and
Transportation
Heavy Machinery &
Industrial Applications
Electronics &
Telecommunications
1
2
3
4
5
Solar Applications &
Consumer Durables
Eu-27, Egypt, Iran, Israel, Brazil, India
Eu27, Turkey, Egypt, India, South Korea,
Thailand, Malaysia, Singapore, Russia
Turkey, Germany, France, Spain, UK, Egypt,
Iran, Iraq, Pakistan, India
Within GCC, USA, Mexico, India,
Pakistan, Russia
Italy, Spain, Bulgaria, UK, Germany, Austria,
Africas, Argentina, Turkey, Egypt, Lebanon,
Jordan
Growth Rates
Export
Potential
Low Medium
Low
3
1
2
Medium
High
4
5
High
Middle East perspective
1xxx
2xxx
3xxx
5xxx
6xxx
7xxx
High
Alloy
Series
Medium Low
Major
Brands
Investment required for Aluminium Extrusion
$ 75- $100 Million
Job Creation
150-200
0
500,000
1,000,000
1,500,000
2,000,000
Supply Demand Supply Demand Supply Demand
2007 2010 2015
Domestic Imports
Barlan
7%
Egyptalum
11%
Navard Al
4%
Others
24%
Hezar Al
4%
Assan Aluminium
22%
GARMCO
28%
Source: Frost and Sullivan
(Egypt, Iran & Turkey Rolling Mills)
Value Chain
Rolling Mills
Rolling Mills
End-Users
End-Users
Service
Centers
Service
Centers
Investment Levels
> USD 100 million
> USD 100 million
Future Potential
Products
Electronic Stampings
Condenser Bodies
Lithography
LCD & Plasma Screens
Satellite Dish
Telecom Towers
Electronic Stampings
Condenser Bodies
Lithography
LCD & Plasma Screens
Satellite Dish
Telecom Towers
Competition
Sales Price
USD 800 – 1200 over LME
USD 800 – 1200 over LME
CAGR 8%
Flat Rolled Products
0
100,000
200,000
300,000
400,000
2007 2008 2009
Tons
Imports Exports
End-User Trends in MENA
Syria
Turkey
Egypt
Saudi Arabia
UAE
Algeria
Morocco
Europe
CIS
Far East
Net Importer Export Destinations
Employment
> 100 People (skilled & semi-
skilled)
> 100 People (skilled & semi-
skilled)
Low Medium High
MediumHigh
Building & Construction
Transportation
Packaging
Electrical
Consumer Durables
Demand Supply
Value Chain
Demand Supply
Rolling Mills
Rolling Mills
End-Users
End-Users
Panel
Manufacturers
Panel
Manufacturers
Investment Levels
< USD 25 million
< USD 25 million
Potential Products
Modular Sign Systems
Outdoor Advertising Media
Aerospace Interiors
Marine Interiors
Exhibition Stands
Vehicles
Modular Sign Systems
Outdoor Advertising Media
Aerospace Interiors
Marine Interiors
Exhibition Stands
Vehicles
Competition in MENA
Selling Price
USD 1000– 1300 over LME
USD 1000– 1300 over LME
CAGR 12%
Aluminium Composite Panels
Saudi Arabia
UAE
Europe
India
Far East
Net Importer Export Destinations
Employment
< 50 People (skilled & semi-
skilled)
< 50 People (skilled & semi-
skilled)
(From Alcan)
0
50,000
100,000
150,000
2007 2008 2009
Tons
Imports Exports
Service Centers
Distributors
Advantages Over Steel & Solid Aluminium
• Lightweight, extreme rigid and flat
• Weather resistant
• Good sound and thermal insulation
• Easy mach inability
• Flexibility of shapes
• Dimensionally stable
• Lightweight, extreme rigid and flat
• Weather resistant
• Good sound and thermal insulation
• Easy mach inability
• Flexibility of shapes
• Dimensionally stable
Major Applications
• Building Facades
• Interior Claddings
• Floor & Ceilings
• Computer/Security
Panels
• Signage Boards • Airports
0
250,000
500,000
750,000
Supply Demand Supply Demand Supply Demand
2007 2010 2015
Domestic Imports
Mega Trends in Aluminium Industry by 2020

Mega Trends in Aluminium Industry by 2020

  • 1.
    Presentation Loading… 12%16%18%21%26%42%52%52%63%78%96%100% The Outlookfor 2020 Mega Trends for the Aluminium Industry in Middle East – What would drive growth for the Aluminium Industry in 2020 in the Middle East Region © 2010 Frost & Sullivan. All rights reserved. This document contains highly confidential information and is the sole property of Frost & Sullivan. No part of it may be circulated, quoted, copied or otherwise reproduced without the written approval of Frost & Sullivan
  • 2.
    Aluminium Downstream Outlook for the MiddleEast ME Aluminium Downstream Mapping Aluminium Potential Products for Investments Middle East Al – A Macro Perspective Growth Workshop Prelude Strategic Conclusion
  • 3.
    The Aluminum Industryin the Middle East: Where it Stands 0 500 1000 1500 2000 Production Consumption Extrusion Construction Middle East Aluminium: Metal Value Chain 23% 70% 90% The values in red are percentage contribution of a of the previous bar 000,oftons,2008 0000,TonnesofAlProduction From 6.2% in 2007 to 15% in 2015 Aluminium Production Forecast • The alumnium production in the Middle East is expected to grow significantly in the short to medium term • The region is expected to contribute about 15% of the total global production of aluminium by 2015 • Middle East traditionally has been exporting a major portion of their production in primary aluminium form • There are no significant downstream development companies in the Middle East apart from the exception of extrusion which are heavily focused towards construction industry Al. Production Consumption Downstream End-user
  • 4.
    76% of thealuminium produced in ME is exported in the primary form. 85% is percentage of aluminium expected to be exported by 2030 542 Billion USD is the money value of pure energy exported every year 1266 Billion USD is the money value expected by 2030 20 Billion USD worth of competitive edge is being exported purely from a power perspective 46 Billion USD is the competitive edge expected to be exported, which is almost 2 times the GDP of Bahrain Aluminium industry in the Middle East is challenged by three interlocking crises: Pure Energy Being Exported Minimal Existence of Downstream No Economic Value-add Is Middle East Exporting Pure Energy? The Middle East Region is Currently Challenged by the Minimal Existence of the Aluminium Downstream Industries The GDP of Bahrain is a comparison with the 2008 real GDP Energy Exported No Downstream No Economic Value-add
  • 5.
    Frost & Sullivan’sResearch Approach Tier 1 Aluminium Products Tier 2 Aluminium Products Tier 3 Aluminium Products Red Ocean Market Place Blue Ocean Market Place Products / Markets Products / Markets Competitiveness of the Market Low High Low High GrowthPotential
  • 6.
    Short Listing ofthe Viable Aluminium Product for Middle East List of Potential Downstream Products List of Potential Downstream Products Blue Ocean Market Place Blue Ocean Market Place Demand Vs Supply Gap Export Potential Feed stock & Raw Materials IRR Availability of Talent Pools Customer Demand Investment Cost Utilities Supply Chain Understanding Distribution Value Chain Selling Price Demand Vs Supply Gap Export Potential Feed stock & Raw Materials IRR Availability of Talent Pools Customer Demand Investment Cost Utilities Supply Chain Understanding Distribution Value Chain Selling Price Filtering CriteriaFiltering Criteria Microsoft Excel Worksheet
  • 7.
    © 2010 Frost& Sullivan, All rights reserved www.frost.com Oil & Gas Marine Solar Energy Electronics & Telecommunication Aluminium Drill Pipes Subsea Winches & Sail Boats Solar Panels & Sheet Reflectors Heat Sinks Vehicle Armor Radar Casing Ammunition Windshield Surround Forged Turret Rings Armor Plate Aerospace & Defense 1. Widely used in CIS nations and anticipated to gain momentum in other regions 2. Mainly used in Casing and Drill pipe in both on-shore & off-shore applications 1. Widely used in CIS nations and anticipated to gain momentum in other regions 2. Mainly used in Casing and Drill pipe in both on-shore & off-shore applications 1. Special alloys plates for subsea applications such as winches and body parts of sails 2. Small boats trend is expected to grow in next 4-5 yrs 1. Special alloys plates for subsea applications such as winches and body parts of sails 2. Small boats trend is expected to grow in next 4-5 yrs 1. The body structure of solar panel is made of Aluminium extrusion & thin sheet with huge market potential 2. For more efficiency of the system, single-skin aluminium with a high-reflective laminated film are used for minimizing the loss 1. The body structure of solar panel is made of Aluminium extrusion & thin sheet with huge market potential 2. For more efficiency of the system, single-skin aluminium with a high-reflective laminated film are used for minimizing the loss 1. Heat sinks are extruded form of Aluminium 2. Currently, There are about 17,000 telecom towers in Middle east region and it is expected to grow at 7% YoY 3. Usage of Aluminium in telecom drums for transmission 1. Heat sinks are extruded form of Aluminium 2. Currently, There are about 17,000 telecom towers in Middle east region and it is expected to grow at 7% YoY 3. Usage of Aluminium in telecom drums for transmission 1. Middle East spending in military applications is expected to grow significantly 2. Export markets such as India, Pakistan for these listed products is expected to grow 3. Weight reduction strategies in commercial and passenger flights will increase the usage of Aluminium in all forms 1. Middle East spending in military applications is expected to grow significantly 2. Export markets such as India, Pakistan for these listed products is expected to grow 3. Weight reduction strategies in commercial and passenger flights will increase the usage of Aluminium in all forms Aluminium For Emerging Applications
  • 8.
    © 2010 Frost& Sullivan, All rights reserved www.frost.com 0 20,000 Supply Demand Supply Demand Supply Demand 2007 2010 2015 Domestic Imports Key Take away End User Applications Competitive Landscape Product Value Chain Direct to End Users – 70 % Traders / Stockiest / Distributor – 30 % Aluminium Powder / Flakes End-user in 2009:End-user in 2009: MENA local Manufacturers Capacity UtilizationMENA local Manufacturers Capacity Utilization All figures for MENA market 2007 – 90 % 2010 – 85 % 2015 – 95 % Explosives, 15% Others, 9% B & C , 76% Mepco, India Bahrain Atomizers (ECKA Group) Company Name Import Focus & Local demand Explosives, Automotive, & Construction Industrial & Construction, Automotive End User focus Emerging Applications Total Available market 2010 Light Weight /Aerated concrete Blocks, Automotive Break linings, Powder Coating, Refractories, Aluminium Soldering & Rocket Fuel, Explosives 14,000 MT Break Lining Light weight / Aerated Concrete Blocks Applications $ 800 to 1050 $ 700 to 950 Premium on LME Demand Supply Scenario – Powder, Paste, Flakes Employment Opportunities: 40 to 60 Automotive & Industrial growth are the main driver of this market • For Light Weight Concrete Blocks the Consistent growth rates in Construction sector in MENA is a Key Growth Driver • Aerated Concrete blocks is an emerging application produced from Aluminium flakes • Explosives and Pyrotechnic segments are emerging applications in Aluminium Flakes. • Key Export Destinations: India, Turkey, Indonesia, Malaysia, Europe(EU27), Far East, South America & North America. Investment Levels: 6 to 8 Million CAGR 7 %
  • 9.
    © 2010 Frost& Sullivan, All rights reserved www.frost.com Key Take away End User ApplicationsGlobal End User Attractiveness in MENA Competitive Landscape Product Value Chain Direct to End Users – 90 % Traders / Stockiest / Distributor – 10 % End-user in 2009:End-user in 2009: MENA local Manufacturers Capacity UtilizationMENA local Manufacturers Capacity Utilization 2007 – 90 % 2010 – 85 % 2015 – 95 % Mepco (Export) Bahrain Atomizers (Export) Company Name Export Potential Automotive, Industrial & Paint Industry Automotive, Industrial, Paint Industry End User focus Emerging Applications Metallic Paints, Silver Paints, Industrial Coatings, Corrosion preventing paints, Printing Inks Printing Inks Industrial Coatings Applications $ 700 to 1050 $ 800 to 1100 Premium on LME Automotive , 35% Industrial coatings, 30% Others, 5% Paint & chemicals, 30% Automotive & Industrial growth are the main driver of this market • Every Metallic / Silver painted Car has Aluminium Paste & Pigments coated substances • Leafing and Non Leafing substances are created using Aluminium Paste • Industrial Coating is a Major Segment for the market growth • Along with the Construction boom the Paint Industry would be another major driver of the market for Aluminium Paste usage. • Countries like Saudi Arabia, UAE, Egypt have a huge potential to establish Automotive plants in the region, if so in the medium term the demand for Aluminium Paste could further rise. • Key Export Destinations: India, Indonesia, Malaysia, Spain, Belgium, UK, Far East, Investment Levels: 2 to 4 Million Employment Opportunities: 20 to 30 Growth Rates Export Potential Low Medium LowMedium High Industrial Coatings Paint & Chemical 1 2 3 2 2007 2010 3 Automotive 4 Others 1 4 2015 Aluminium Paste
  • 10.
    © 2010 Frost& Sullivan, All rights reserved www.frost.com Global End User Attractiveness Competitive Landscape Product Value Chain Direct to End Users – 90 % Traders / Stockiest / Distributor – 10 % Aluminium Foam (From Al Powder) AutomotiveAVL Metal Powder Alu Light International GmbH Company Name Export focus Aerospace & Defense, Automotive, Building & Construction End User focus Emerging Applications Energy Absorber, Weight Reduction, Design and Architecture, Acoustic Noise / Resonance / electromagnetic reduction, Filling material for hollow structures, Heat resistant structures, Powder Metallurgy Extrusion Technology. Demand Supply Scenario Key Take away Increased usage of Light weight components is a key driver in Automotive and Building & Construction Segments. • Key Export Destinations: India, Malaysia, Thailand, Spain, France, Italy, Belgium, Brazil & USA & Canada. Investment Levels: 6 to 10 Million Employment Opportunities: 50 to 75 0 3,000 Supply Demand Supply Demand Supply Demand 2007 2010 2015 Domestic Imports CAGR 20 % Growth Rates Export Potential Low Medium Low Medium High High Aerospace & Defense Building & Construction 1 2 3 2 2007 2010 2015 • Increased Usage of Aluminium Foam in Automotive and Building & Construction Sectors. • Weight reduction strategies in Aerospace and Defense Applications with a high usage of aluminium foam. 3 Automotive 4 Others 1 4 All figures for MENA market Others Include Industrial, Chemicals etc
  • 11.
    © 2010 Frost& Sullivan, All rights reserved www.frost.com 0 200,000 Supply Demand Supply Demand Supply Demand 2007 2010 2015 End User Applications Competitive Landscape Product Value Chain Direct to End Users – 55 % Traders / Stockiest / Distributor – 45 % Aluminium Foil (From Sheet) - (Consumer Packaging) End-user in 2009:End-user in 2009: MENA local Manufacturers Capacity UtilizationMENA local Manufacturers Capacity Utilization 2007 – 75 % 2010 – 85 % 2015 – 95 % Cointainer Foil, 25% Lid Foil, 10% Foil Wrap, 20% Others, 1% Converter foil, 35% Consumer Foils, Converter Foil, Container FoilsHindalco (Europe & India) Consumer Foils, Container Stock, Lid FoilsChinese Players Garmco Company Name Local Demand & Import Focus Consumer Packaging, Converter Foils, Lid Foils etc End User focus Emerging Applications Aluminium Foil Lids, Converter Foils, Container Foils. Container Foil Converter Foil Applications $ 750 to 1000 $ 1100 to 1200 Premium on LME Demand Supply Scenario (Total Foil Market) Key Take away Increase in consumer spending power is the major driver of the MENA market • Reduction in the use of Plastics in packaging coupled with Government encouraging the use of aluminium foil is the major growth driver. • FMCG growth due to higher disposable incomes and increased consumer awareness is a Key driver. • Key Export Destinations: India, Turkey, Indonesia, Malaysia, Belgium, Romania, Far East Investment Levels: 100 to 150 Million Employment Opportunities: 150 to 250 CAGR 10 % All figures for MENA market
  • 12.
    © 2010 Frost& Sullivan, All rights reserved www.frost.com End User Applications Competitive Landscape Product Value Chain Direct to End Users – 55 % Traders / Stockiest / Distributor – 45 % Aluminium Foil (Industrial) End-user in 2009:End-user in 2009: MENA local Manufacturers Capacity UtilizationMENA local Manufacturers Capacity Utilization All figures for MENA market 2007 – 75 % 2010 – 85 % 2015 – 95 % Others, 5% Commercia l, 40% Industrial, 45% Heat Exchangers (Fin Stock)Chinese Players Heat Exchangers (Fin Stock) Hydro (Malaysia & Europe) Hindalco (Malaysia) Company Name Import focus Heat Exchangers, Duct Foil (Fin Stock) End User focus 9%CAGR (2010 to 2015) Emerging Applications Total Available market 2010 Foil for Heat Exchangers (Fin Stock) 17,0,00 to 22,000 MT Duct Foil for Commercial Air conditioners Heat Exchangers Applications $ 850 to 1050 $ 800 to 1000 Premium on LME Key Facts Key Take away Increase in Commercial Offices coupled with Industrial boom • Industrial boom coupled with heavy usage of air conditioners due to the tropical climatic nature of MENA region is a key driver • Rapid Industrialization and commercialization is a key driver to growth, key countries could be UAE, Saudi Arabia, Egypt & Iran • Key Export Destinations: India, Turkey, Indonesia, Malaysia, Europe(EU27), Far East,
  • 13.
    © 2010 Frost& Sullivan, All rights reserved www.frost.com End User Applications Competitive Landscape Product Value Chain Direct to End Users – 75 % Traders / Stockiest / Distributor – 25 % Aluminium Foil (Pharmaceutical) End-user in 2009:End-user in 2009: MENA local Manufacturers Capacity UtilizationMENA local Manufacturers Capacity Utilization 2007 – 75 % 2010 – 85 % 2015 – 95 % Others, 20% Blister Foils Printed, 35% Blister Foils, 45% Pharma Blister FoilsChinese Players Pharma Blister Foils Hydro (Malaysia & Europe) Hindalco (India, Germany) Company Name Import focus Pharma (Blister Foils), Pharma Coated & Printed Blister Foils End User focus CAGR (2010 to 2015) 6 to 7 % Blister Foil Coated Blister Foil Applications $ 950 to $ 1100 $ 870 to $ 1030 Premium on LME Key Facts Key Take away Increase in Pharmaceutical products and increased awareness about health is a Key driver • Pharmaceutical boom is witnessed in Saudi Arabia, UAE, Jordan & Egypt • Blister foil is a major application in Pharmaceutical and does not have any threat of replacement • Emerging economies would demand Pharmaceutical foils due to the Medical industry boom. • Recycling properties of Aluminium foil is more eco friendly. • Key Export Destinations: India, Jordan, Turkey, Indonesia, Malaysia, Thailand, Spain, France, Italy, Belgium, Far East, Aluminium Blister Foils Blister Foils Coated Blister Foils Colour coated Blister Strip Foils MENA Fast Moving Applications Key Markets in MENA UAE, Saudi Arabia, Egypt, Jordan & Iran
  • 14.
    © 2010 Frost& Sullivan, All rights reserved www.frost.com 0 20,000 Supply Demand Supply Demand Supply Demand 2007 2010 2015 Domestic Imports Key Take away Product Value Chain Aluminium Light Reflectors (From Sheet) End-user in 2009:End-user in 2009: Residential, 16% Commercia l, 14% Others, 14% Outdoor, 26% Industrial, 30% Emerging Applications Internal Lighting reflectors, Preanodised Aluminium reflectors for mirror optic Luminaries, Retrofit lighting Systems, Reflectors for street lighting and urban design, Spotlights, Solar reflection, Reflectors for Halogen Lamps Aluminium solar Reflectors Aluminium Reflectors used in Automotive lights Aluminium Reflectors in Lights Fast Moving Products Demand Supply Scenario Employment Opportunities: 50 to 100 Industrial, Residential and Commercial are the key drivers of this market. • Increased use of Aluminium reflectors in Industrial and commercial for lighting purposes is the biggest driver. • Aluminium acts as a tremendous lighting agent for reflection Key Export Markets: Europe (EU 7), North America, Turkey, Far East, Malaysia, Japan, Thailand, Korea, Indonesia, India Investment Levels: Below 50 Million CAGR 12 % ** Others include: Lighting in Medical , Stage & Automotive Growth Rates Export Potential Low Medium Low Medium High High End User Attractiveness Residential Outdoor Commercial Industrial Others 1 2 3 4 5 5 4 3 1 2 2007 2010 2015 End User Applications Direct to End Users – 65 % Traders / Stockiest / Distributor – 35 % All figures for MENA market
  • 15.
    © 2010 Frost& Sullivan, All rights reserved www.frost.com 0 20,000 Supply Demand Supply Demand Supply Demand 2007 2010 2015 Domestic Imports Key Take away End User Applications Aluminium Polyethylene Composites (From Sheets) End-user in 2009:End-user in 2009: Outdoor, 30% Residential, 55% Industrial, 45% Emerging Applications Expected CAGR (2007 to 2015) Nano Aluminium Composite Panels, Exterior Series of Aluminium Polyethylene Composites, Interior Composites panels, Sign Boards series. 7 .5 Percent Exterior Series of Aluminium Composites Nano Aluminium composites Products for Export Potential Demand Supply Scenario Employment Opportunities: 50 to 100 Building & Construction is the biggest driver of the market. • Increased usage of Aluminium Polyethylene composites in the Building and Construction end user segments. Investment Levels: Below 50 Million CAGR 7.5 % Growth Rates Export Potential Low Medium Low Medium High High End User Attractiveness Residential Commercial 1 2 1 2 2007 2010 2015 Product Value Chain Direct to End Users – 35 % Traders / Stockiest / Distributor – 65 % All figures for MENA market 2 Outdoor 3 Key Export Markets: India, Spain, Italy, Germany, USA, Brazil, Turkey, Far East, Malaysia, Japan, Thailand, Indonesia, India
  • 16.
    © 2010 Frost& Sullivan, All rights reserved www.frost.com Source: Frost & Sullivan Power & hand tools 6.0% Telecom 5.0% Heavy Machinery & Industrial 11.0% Others 9.0% Aerospace & marine 9.0% Auto Powertrain 53.0% B&C Hardware 7.0% Global End-user Break-up B&C Hardware } Growth Rates Export Potential Low Medium Low 4 6 1 Medium High High 3 5 2 Middle East perspective Weight reduction strategies by Global Auto OEMS will be a key driver • Use of Aluminium in Cylinder Block vs. gray iron- • Use of aluminium in the piston- • Different Material use in connecting road vs. steel Strength Surface Finish Complex Shapes Accuracy Cost per piece Permanent Mould Sand Casting Die Casting Investment Casting High Medium Low Source: Frost & Sullivan; ICP Comparison of Production Methods Investment required for Aluminium Casting- Less than $25 Million Aluminium Casting Key Take Away 385,075.4 321,317.9 255,969.2 18,723.3 91,973.6 61,522.7 0 100000 200000 300000 400000 2007 2008 2009 MTPA Imports Exports Imports & Exports Algeria Syria Turkey Egypt Morocco Lebanon Net Importer Job Creation 50-80 Automobile Power train 1 Eu27, Far East, Turkey, Egypt, Pakistan, India 2 GCC, Turkey, Pakistan, India, USA, Iran 3 4 Turkey, Germany, France, Spain, UK, Egypt Eu27, USA, Mexico, India, Pakistan, Russia Telecommunications 5 Africa, North America, Brazil, India, GCC 1 South Africa, Italy, Spain UK, USA, Brazil Power & hand tool Automobile Power train Heavy Machinery & Industrial Aerospace & Marine
  • 17.
    © 2010 Frost& Sullivan, All rights reserved www.frost.com Electronics and Telecom 6.1% Solar & Consumer Durables 5.1% Heavy machinery & Industrial 8.5% Automotive & Transportation 23.6% Building & Construction Global End-user Break-up } Product by Favorable Export Market Focus on Telecom (Heat sinks), Solar (Panels) and other growing segments like Automobile, railways and aerospace 6xxx series alloys are most demanded in these end user’s array of applications, 5xxx & 7xxx series are increasingly used in Automobile & Transport industries (especially defence & marine) for higher end applications Source: Frost & Sullivan; By Alloy Series Aluminium Extrusion – Focus Except B&C Key Take Away 287,622.0 422,049.0 492,022.0 360,405.0 544,334.0 291,503.0 0 200,000 400,000 600,000 2007 2008 2009 MTPA Imports Exports Imports & Exports Qatar UAE Kuwait Iraq Turkey Saudi Arabia Bahrain Egypt Net Importer Net Exporter Building and Construction Automotive and Transportation Heavy Machinery & Industrial Applications Electronics & Telecommunications 1 2 3 4 5 Solar Applications & Consumer Durables Eu-27, Egypt, Iran, Israel, Brazil, India Eu27, Turkey, Egypt, India, South Korea, Thailand, Malaysia, Singapore, Russia Turkey, Germany, France, Spain, UK, Egypt, Iran, Iraq, Pakistan, India Within GCC, USA, Mexico, India, Pakistan, Russia Italy, Spain, Bulgaria, UK, Germany, Austria, Africas, Argentina, Turkey, Egypt, Lebanon, Jordan Growth Rates Export Potential Low Medium Low 3 1 2 Medium High 4 5 High Middle East perspective 1xxx 2xxx 3xxx 5xxx 6xxx 7xxx High Alloy Series Medium Low Major Brands Investment required for Aluminium Extrusion $ 75- $100 Million Job Creation 150-200
  • 18.
    0 500,000 1,000,000 1,500,000 2,000,000 Supply Demand SupplyDemand Supply Demand 2007 2010 2015 Domestic Imports Barlan 7% Egyptalum 11% Navard Al 4% Others 24% Hezar Al 4% Assan Aluminium 22% GARMCO 28% Source: Frost and Sullivan (Egypt, Iran & Turkey Rolling Mills) Value Chain Rolling Mills Rolling Mills End-Users End-Users Service Centers Service Centers Investment Levels > USD 100 million > USD 100 million Future Potential Products Electronic Stampings Condenser Bodies Lithography LCD & Plasma Screens Satellite Dish Telecom Towers Electronic Stampings Condenser Bodies Lithography LCD & Plasma Screens Satellite Dish Telecom Towers Competition Sales Price USD 800 – 1200 over LME USD 800 – 1200 over LME CAGR 8% Flat Rolled Products 0 100,000 200,000 300,000 400,000 2007 2008 2009 Tons Imports Exports End-User Trends in MENA Syria Turkey Egypt Saudi Arabia UAE Algeria Morocco Europe CIS Far East Net Importer Export Destinations Employment > 100 People (skilled & semi- skilled) > 100 People (skilled & semi- skilled) Low Medium High MediumHigh Building & Construction Transportation Packaging Electrical Consumer Durables Demand Supply
  • 19.
    Value Chain Demand Supply RollingMills Rolling Mills End-Users End-Users Panel Manufacturers Panel Manufacturers Investment Levels < USD 25 million < USD 25 million Potential Products Modular Sign Systems Outdoor Advertising Media Aerospace Interiors Marine Interiors Exhibition Stands Vehicles Modular Sign Systems Outdoor Advertising Media Aerospace Interiors Marine Interiors Exhibition Stands Vehicles Competition in MENA Selling Price USD 1000– 1300 over LME USD 1000– 1300 over LME CAGR 12% Aluminium Composite Panels Saudi Arabia UAE Europe India Far East Net Importer Export Destinations Employment < 50 People (skilled & semi- skilled) < 50 People (skilled & semi- skilled) (From Alcan) 0 50,000 100,000 150,000 2007 2008 2009 Tons Imports Exports Service Centers Distributors Advantages Over Steel & Solid Aluminium • Lightweight, extreme rigid and flat • Weather resistant • Good sound and thermal insulation • Easy mach inability • Flexibility of shapes • Dimensionally stable • Lightweight, extreme rigid and flat • Weather resistant • Good sound and thermal insulation • Easy mach inability • Flexibility of shapes • Dimensionally stable Major Applications • Building Facades • Interior Claddings • Floor & Ceilings • Computer/Security Panels • Signage Boards • Airports 0 250,000 500,000 750,000 Supply Demand Supply Demand Supply Demand 2007 2010 2015 Domestic Imports