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VISUAL MERCHANDISING
BRAND RESEARCH PROJECT
ALDO
The Canadian based accessories and
footwear brand ‘ALDO’ popularly known
for its detailing and fine craftsmanship.
This brand has dominate the fashion
lovers with on trend styles and quality.
▪ It is an assortment display showcasing SS18 collection of bags , footwear with a motto ‘Go For Bold’ inspired by feminism in complementary colours namely blue and
beige.
▪ One window is all about women's collection and the other one is showing men's collection with a sequence of placing all footwears on triangular plinths and bags are
positioned next to them.
▪ Usage of plinths and spot lights helps the collection to come at the viewers eye level.
▪ This is an open back window that give glimpses further into the store.
▪ It is a well managed and well designed window display.
ALLEN SOLLY
▪
▪
▪
▪
▪
▪
ZARA
•
•
•
•
•
•
WILLS LIFESTYLE
• ITC Wills Lifestyle is a premium high street
brand famous for its quality products and
diversified portfolios.
• Their window is showcasing the SS18 collection
with the theme “Barefoot Minds” which
expresses the passion for travelling.
• It is a straight front, open back window, with
recessed and track lights to have focus on the
display.
• They have used some props such as travelling
bag with mountains.
• Their SS collection has tints of complementary
colours which gives very soothing and refreshing
taste of summers.
NIKE
•
•
•
•
•
•
ANITA DONGRE
Anita Dongre is an Indian Fashion
Designer, Founder of House of Anita
Dongre.
• The window display of the house is straight front.
• It is a closed window, beautifully designed which depicts
“songs of summer” inspired by the summer bloom.
• The collection includes long flowy jackets, floral motifs and
long tunics and tops.
• Placements of the collection is based on monologous colour
scheme.
• They used semi realistic mannequins enhanced by spotlights.
• It is a line of goods display.
PROMOD
•
•
•
•
•
•
•
•
•
•
•
•
•
BURBERRY
•
•
•
•
•
Thank you

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Visual merchandising presentation

  • 3. ALDO The Canadian based accessories and footwear brand ‘ALDO’ popularly known for its detailing and fine craftsmanship. This brand has dominate the fashion lovers with on trend styles and quality.
  • 4. ▪ It is an assortment display showcasing SS18 collection of bags , footwear with a motto ‘Go For Bold’ inspired by feminism in complementary colours namely blue and beige. ▪ One window is all about women's collection and the other one is showing men's collection with a sequence of placing all footwears on triangular plinths and bags are positioned next to them. ▪ Usage of plinths and spot lights helps the collection to come at the viewers eye level. ▪ This is an open back window that give glimpses further into the store. ▪ It is a well managed and well designed window display.
  • 9. WILLS LIFESTYLE • ITC Wills Lifestyle is a premium high street brand famous for its quality products and diversified portfolios. • Their window is showcasing the SS18 collection with the theme “Barefoot Minds” which expresses the passion for travelling. • It is a straight front, open back window, with recessed and track lights to have focus on the display. • They have used some props such as travelling bag with mountains. • Their SS collection has tints of complementary colours which gives very soothing and refreshing taste of summers.
  • 11. ANITA DONGRE Anita Dongre is an Indian Fashion Designer, Founder of House of Anita Dongre.
  • 12. • The window display of the house is straight front. • It is a closed window, beautifully designed which depicts “songs of summer” inspired by the summer bloom. • The collection includes long flowy jackets, floral motifs and long tunics and tops. • Placements of the collection is based on monologous colour scheme. • They used semi realistic mannequins enhanced by spotlights. • It is a line of goods display.