The document summarizes visual merchandising brand research projects for several fashion brands, including ALDO, Allen Solley, Zara, Wills Lifestyle, Nike, Anita Dongre, PROMOD, and Burberry. For ALDO, it describes a window display showcasing their Spring/Summer 2018 collection with a "Go For Bold" theme using blue and beige colors. For Anita Dongre, it notes their window depicts a "songs of summer" theme inspired by summer blooms, using flowy jackets and floral motifs. The document provides similar high-level summaries of the visual merchandising themes and displays for the other brands.

1. VISUAL MERCHANDISING

2. BRAND RESEARCH PROJECT

3. ALDO
The Canadian based accessories and
footwear brand ‘ALDO’ popularly known
for its detailing and fine craftsmanship.
This brand has dominate the fashion
lovers with on trend styles and quality.

4. ▪ It is an assortment display showcasing SS18 collection of bags , footwear with a motto ‘Go For Bold’ inspired by feminism in complementary colours namely blue and
beige.
▪ One window is all about women's collection and the other one is showing men's collection with a sequence of placing all footwears on triangular plinths and bags are
positioned next to them.
▪ Usage of plinths and spot lights helps the collection to come at the viewers eye level.
▪ This is an open back window that give glimpses further into the store.
▪ It is a well managed and well designed window display.

5. ALLEN SOLLY

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7. ZARA

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9. WILLS LIFESTYLE
• ITC Wills Lifestyle is a premium high street
brand famous for its quality products and
diversified portfolios.
• Their window is showcasing the SS18 collection
with the theme “Barefoot Minds” which
expresses the passion for travelling.
• It is a straight front, open back window, with
recessed and track lights to have focus on the
display.
• They have used some props such as travelling
bag with mountains.
• Their SS collection has tints of complementary
colours which gives very soothing and refreshing
taste of summers.

10. NIKE
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11. ANITA DONGRE
Anita Dongre is an Indian Fashion
Designer, Founder of House of Anita
Dongre.

12. • The window display of the house is straight front.
• It is a closed window, beautifully designed which depicts
“songs of summer” inspired by the summer bloom.
• The collection includes long flowy jackets, floral motifs and
long tunics and tops.
• Placements of the collection is based on monologous colour
scheme.
• They used semi realistic mannequins enhanced by spotlights.
• It is a line of goods display.

13. PROMOD

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16. BURBERRY

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18. Thank you