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Dashing Inspiration Document_September_2016
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- 2. PLATYPUS This campaign forPlatypus is a classic representation of the Adidas brand with the beautifully presented colours that really catch the eye of passers by and show off the products beautifully. RETAIL INSPIRATION
- 3. VANS The focus forthis Vans campaign was to highlight the Ultracush sole and this is presented on the platforms in the windows that allow for strong product placement. RETAIL INSPIRATION
- 4. RETAIL INSPIRATION MECCA Talk about votingin style! This pop-up makeup studio on election day weekend drew lines as far as the eye could see. From printed floor decals and an free standing LED lit media wall to MDF graphic wrapped voting booths, this fun and vibrant experience at Macquarie Centre had the store and entire high fashion floor buzzing with excitement.
- 5. RETAIL INSPIRATION GENERAL PANTS Co. Generalpants have embraced almost all the print products with their latest print campaign! From window decals, hanging prints, floor decals and POS framed cards and the result is fantastic! The store is engaging from the moment it captures your attention, but most importantly that consumer attention is held throughout.
- 6. RETAIL INSPIRATION NORTH FACE A globalbrand with vibrancy and adventure at its heart. The North Face have some spectacular imagery of their products in action and at Dashing we do our very best to highlight those products in the best way possible with the right stocks and the highest quality inks to showcase their colourful clothes and accessories in-store.
- 7. RETAIL INSPIRATION ATHLETE’S FOOT A vibrantfootwear campaign produced for a roll out across all Athlete’s Foot stores. With hanging banners, 3D lettering, Image board signs, counter cards and wonderfully fun podiums of 1st, 2nd and 3rd place for customers to interact with. The imagery and positioning of the in-store POS is cleverly thought out to engage the customer with the products.
- 8. RETAIL INSPIRATION UGG STORE A wellknown quintessential Australian brand, we are fortunate to work with True Alliance and their retail brand UGG. We delivered all store POS print and window display elements, including framed prints and branded boards to surround product shelving.
- 9. RETAIL INSPIRATION UNIQLO We produced thiswall with our in-house design team and industrial designer to showcase Uniqlo’s breathable linen. This was achieved by creating a 3D printed curved wall. The 3D origami kites, designed as a hanging feature, presents Uniqlo’s vibrance and breathability.
- 10. RETAIL INSPIRATION VANS Santa came downthe chimney and delivered print for Vans this Christmas. In the stocking they recieved beautiful decals, die cut foam board displays and hanging backdrops. Window displays and instore collateral were produced for a Christmas experience throughout the entire store.
- 11. RETAIL INSPIRATION SEAFOLLY Dashing produced acollection of beautiful prints for the new Seafolly office fit out. A blank canvas with splashes of colour, this office looks both modern and welcoming. Dashing built sixty custom fabric frames with brushed timber edging in one week! Fabric printing provides a textural and tactile finish that works very well with certain retail imagery.
- 12. RETAIL INSPIRATION HERMES As a retailer,your display windows are literally your windows to the world. Hermes is an elegant brand with creative flair and we love producing their vision. With Hermes less is more, and with print we can create a stunning layered display with minimal fuss.
- 13. SAMSUNG For Samsung wedesigned and installed this lenticular window display to create a sense of movement fitting with their latest lifestyle wareable - Gear Fit 2. Shrouded by Lightrail construction this meant that instead of fading into the darkness, people were drawn in by the illusion of changing images and took time to stop, take notice and discover more in-store. RETAIL INSPIRATION
- 14. RETAIL INSPIRATION DAVID JONES Colour mein Dashing. We had the pleasure of collaborating with David Jones and another supplier to help bring this campaign to life for Christmas with David Jones. Every item oozes creativity, and above all quality. From in-store prints to window display printing.
- 15. RETAIL INSPIRATION GENERAL PANTS Co. Weworked with General Pants Co. Head Office to produce this bright and varied print campaign. The plan with General Pants Co. was to gift their customers a true brand experience, from the window display to the instore collateral.
- 16. RETAIL INSPIRATION ATHLETE’S FOOT A 123store roll out nationally was completed in 3 days over the Christmas and New Year break period in time for the Back to School launch. Each Window was a unique size and required great attention to detail. All completed on time and installed successfully.
- 17. REBEL SPORT We assistedRebel Sport in their roll out of this stadium store concept. We produced vibrant prints and branded box stands within the window displays. Rebel has achieved a fantastic end result that is truly interactive. RETAIL INSPIRATION
- 18. UNDER ARMOUR Within thiscampaign we utilised our industrial design and in-house structural expertise to produce all of these various stands and displays. This campaign provides an eye catching and engaging feature within each store, and highlights key products. RETAIL INSPIRATION
- 19. UNIQLO For Uniqlo weprovided instore point of sale throughout all of their stores, from floor decals to board signage. Each area within the Uniqlo store has a particular theme and we have provided print to support their desired look and feel. RETAIL INSPIRATION
- 20. RETAIL INSPIRATION HERMES When a windowdisplay becomes a piece of art. Hermes really do run wild with the window display concepts, and we love taking them to that next level. The butterflies evolved from an intricate process of applying fabric to the board and heat molding to form a butterfly shape.
- 21. TIMBERLAND Timberland is sucha fun brand to work with as we can explore unique materials based on their rustic wooden brand look and feel. The huge hanging banner and wooden stump plinths work very well together to “shoe-case” the Timberland products. RETAIL INSPIRATION
- 22. RETAIL INSPIRATION RIVERS This campaign forRivers has it all... Window Posters with Suction Caps, Counter Cards, Hanging Banners with Top and Tail Bars, Decal Frames and Window Decals. A winter explorer theme that is set up from the moment you see the window frontage, followed through to the in-store experience with prints of iconic Aussie scenery.
- 23. RETAIL INSPIRATION ADIDAS For Adidas, weindustrially designed custom made plinths, able to hold the weight of the digital screens we supplied for this integrated in-store experience. Installed nationally in a one week time frame.
- 24. SEAFOLLY This beautiful Seafollycampaign was industrially designed in-house at Dashing and constructed using multiple layers of B-flute which were printed digitally on our Flatbed 11000. Each flower consists of multiple layers to provide an eye-catching tiered effect in the window display. In addition, there were also Fabric Banners, Acrylic Cut Flowers and Decals to further create different layers and textures. RETAIL INSPIRATION
- 25. CAMPBELLS A Soup Exchangefor the homeless of Sydney, in association with Campbell’s soup. This was an Experiential Marketing exercise aimed at providing meals and awareness for the homeless. The brief was for a background media wall to be printed and installed with 3D numbers which we fabricated from polystyrene and white acrylic. We also supplied A Frames with printed graphics to supplement the existing set up. RETAIL INSPIRATION
- 26. RETAIL INSPIRATION MAD MEX The MadMex marketing team briefed Dashing to develop a loyalty campaign for their highly exclusive ‘secret society’ members. The objective was to create a customer journey and experience that was creatively unique and had an element of surprise. From concept and design to print and distribution. This campaign won a Silver award at POPAI for Loyalty in Shopper Experience.
- 27. RETAIL INSPIRATION SEAFOLLY Mexican Summer! Thesebeautiful feather decals have been printed with a pattern that draws inspiration from the Seafolly Bikini prints. The decals work wonderfully at framing the mannequins and hero-ing the products.
- 28. RETAIL INSPIRATION ATHLETES FOOT From hangingbanners and posters to display stands to help hero the Athletes Foots products, this store is bold, vibrant and definitely eye-catching! Does it make you want to fly in and run out with your latest pair of Runners?
- 29. LEGO Every child’s dreamwindow display (and probably secretly every adults too!). This Lego window for BIG W stores is such fun! The Lego people are proudly placed, created on board with a strut to prop them up. The Lego pieces and back drop banner finish this piece perfectly. RETAIL INSPIRATION
- 30. RETAIL INSPIRATION SEAFOLLY We produced thelarge fabric banners, vinyl cut decals, and brought their vision of the fabric curtains to life in a range of sizes and colours for their various stores.
- 31. RETAIL INSPIRATION REBEL Adidas have threechosen colours that reflect the product shoes in this campaign. We printed the striking imagery onto product display plinths, and a feature curved wall that completes the display.
- 32. RETAIL INSPIRATION REBEL What better wayto display a sports brand and active wear? This ASICS display will catch the attention of the customer purely from it’s point of difference! Die-cut runners and box displays, simple but very effective!
- 33. RETAIL INSPIRATION SEAFOLLY Our industrial designlead worked on this Seafolly campaign, a stand out piece with intricately laser cut mobiles, designed to match the Seafolly product designs.
- 34. RETAIL INSPIRATION UNDER ARMOUR Backlit prints,plinths, banners and floor decal prints. This Under Armour campaign in Rebel compliments the product range perfectly, with great positioning, design and imagery.
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