The document provides 7 techniques for creating an effective hashtag to boost a brand on social media. It recommends that hashtags be brief but unique, evoke emotions, reference topical events, incorporate humor, stay consistent with the brand, and be proofread to avoid unintended meanings. The techniques include using short phrases, making the hashtag clever or funny, tying it to current events, associating it with brand events to encourage sharing, and ensuring it matches the brand's tone. The goal is to create a hashtag that people will want to use when referring to the brand to generate online conversations.

1. 7 Techniques to Create a Hashtag
that Boosts Your Brand

2. Hashtags are everywhere
Even showing up in the corners of our TV screens when different
shows and networks provides us with their pre-determined hashtags
to help inspire conversation. Though hashtags haven’t really taken
off on Facebook, Twitter, Google+ and Instagram all rely heavily on
them. Hashtags can be used to find and connect with your target
audience, generate conversation, and build your brand on social
media sites.
After you’ve used hashtags to connect with members of your target
audience, you can create your own hashtag that is specific to your
brand, encouraging users to talk about you and your business (or to
at least include you in the conversation). We’ve got 7 techniques to
help you create a hashtag that boosts and accurately represents your
brand, combining everything we’ve learned about the best (and
worst) practices of the hashtag.

3. Social Media Rely On Hashtag
Hashtag(#)
Facebook
Instagram
Twitter
Google+
Hastag can be used to
find & connect with
your target audience,
generate
conversation, build
your brand on social
media sites.

4. 7 Techniques to Create a Hashtag that
Boosts Your Brand
Create a Hashtag that boast your brand
• Make it brief but unique
1. Short Phase
2. Smarter is better
3. Exceptional long hashtag (If required) like #10thingsnottosaytoawriter.
When you are actually creating a hashtag to get people
talking about your brand, you want it to be something
people will use why they are referring to your brand
somehow. If its unique, it will stand out and you will
also get more traction and credit when it get picked.

5. 7 Techniques to Create a Hashtag that
Boosts Your Brand
Evoke an emotion
If you want to leave a lasting impression & something
worth sharing, you can use your tweet and Instagram
image and hastag to evoke an emotional reaction from
your users. Not only will this catch their attention, its
often enough to motivate them to share.
Pull their heartstrings, Make them laugh, cry or even make
them angry.

6. 7 Techniques to Create a Hashtag that
Boosts Your Brand
Pick Something Topical
Is there something going on in the world that you
can have in on and create a hashtag to represent
your brand around.
You may want to tread with caution if the subject
is particularly controversial, but otherwise
relevant topics are normally a great place to get a
foothold.
The hashtag won’t stick around forever, but it can
help to generate some conversation involving your
brand while it’s there.

7. 7 Techniques to Create a Hashtag that
Boosts Your Brand
Have Hashtag For Events
It encourages for live tweets/user share their experience
on Twitter.
Tweeting pictures or statuses about the event.
Tagged with hastag.
Instant free promotion to what could be other member of
your target audience.

8. 7 Techniques to Create a Hashtag that
Boosts Your Brand
Incorporate Humor or Cleverness
Hashtag that are either funny, cleverly contracted or both
are much more likely to catch on quickly and spread like
wildfire. If its funny or clever, if often easily catchy, and
user will be exited to be part of it.
This is a great way to show the personality and fun loving
side to your brand.

9. 7 Techniques to Create a Hashtag that
Boosts Your Brand
Keep it consistent with your brand
While some businesses are slightly more informal on
social media than they are in person, you still want to
make sure that your catchy, clever hashtag still fits the
rest of your brand.

10. 7 Techniques to Create a Hashtag that
Boosts Your Brand
Proofread it and look for hidden meanings
• You should always proofed— even if you’re double
checking a hashtag that has no potential for grammatical
errors.
• Sure, it may very well be that your hashtag is just three
words stuck together. Without spaces, however, users are
free to choose where to capitalize letters, sometimes
enabling them to create their own meaning on your
hashtag. The internet, unfortunately, is full of people
looking to wreak havoc, and you don’t want them to get
their hands on your business’s hashtag.

11. Thank You