8 Rules for Marketing with Facebook Hashtags
By Molly Troha
July 9, 2013
Now that hashtags have been integrated on practically every social media platform, it’s important for
businesses to know how to get the most out of this feature. Here, we highlight some important factors to
keep in mind when incorporating hashtags into your social media approach.
1. Join the live conversation.
There will now be conversations on Facebook surrounding live events — TV and otherwise —
just as there are on Twitter. Join the conversation as it’s happening to get your brand noticed.
2. Be relevant.
Since hashtags are used to categorize posts, be sure that your hashtag actually relates to the
topic or theme of your post. Otherwise, it won’t belong in the conversation.
3. Watch the length.
Long hashtags are not only hard for people to read, but are also not likely to be shared by others,
minimizing the opportunity for you to be a part of a discussion.
For example, #thishashtagisnotagoodidea
4. Watch the number.
Avoid using too many hashtags in one post. It can be overwhelming and make your post difficult
Encourage your fan-base to share your content by offering discounts or special offers to anyone
who uses your hashtag. Make sure contests you deploy fall under Facebook’s guidelines, though.
6. Content is key.
As always, your post will only be successful if you’re sharing quality content. Keep sharing the
type of content that has resulted in high engagement numbers from your fans — just include
7. Use a cross-platform approach.
The hashtags that you’ve previously included in your Twitter and Instagram posts will now be live
on Facebook. This also means that any hashtags in future automatic posts from those two
networks will also cross over.
8. Think about all your campaigns.
Hashtags can be used in videos or print advertising to encourage people to join one large
conversation. Integrating your strategy across all mediums is always a good idea.