"TABLEAU Experience" Vilnius 2016 I „Civitta” presentation "Our Tableau journey" by Justas Jaruševičius, Senior Analyst

1. 2016
Our Tableau journey
Tableau Experience Vilnius 2016
Justas Jaruševičius, Senior Analyst, UAB „Civitta”

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Who is Civitta and what do we do?
Our experience in data analytics and visualization
How Tableau has helped us to achieve our goals

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Civittais the leading independent consultancy in the Baltics and
Western CIS region
We also worked in the US, Iran, Kazakhstan, Senegal, Egypt, Malaysia,
Zambia and other countries
150+ employees
10 offices in 7 countries: Latvia,
Lithuania, Estonia, Belarus,
Russia, Ukraine, Moldova
1 000+ clients
2 500+ projects
Main industries:
Public sector & Government
Education, R&D, Healthcare
Energy & Utilities
Telecommunications & ICT
Finance, Insurance, Banking
Manufacturing
Retail & Wholesale
Transport & Logistics
Home markets
Countries in which we
have completed
projects
CLIENTS
AT GLANCE

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Our scope of services is divided into 9 main service lines
Our services

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Essentially we are analysts and our goal is to analyze data and
help companies understand the main trends
Data
analytics
Faster and
better decision
making
Cost reduction
New products
and services
Topics that we deal with in market research and data analytics:
• Client satisfaction, loyalty, customer feedback
• Market segmentation, brand and advertising research
• New product tests, demand and price elasticity tests
• Customer segmentation, 360° degree view
• Growth opportunity identification (get, increase, keep)
• Historic and new marketing activity efficiency and ROI analysis

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One of the key challenges that many companies are currently
facing is turning data into valuable intelligence
KNOWLEDGE
INFORMATION
DATA • DATA in context becomes information
• INFORMATION plus insight becomes
knowledge
• KNOWLEDGE plus foresight or intuition
becomes intelligence
• INTELLIGENCE in the right situations drives
better decisions
INTELLIGENCE

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One of the key areas in analytics is to select the most important
and informative performance indicators
Direct
Useful for
management
Objective
Quantitative
when possible
Adequate
Practical
Disaggregated
as necessary
• The indicator clearly represents the intended result
• The indicator is clear and unambiguous about what is being measured
• The indicator is useful for management decision making
• While quantitative indicators are not necessarily more objective, their precision
leads to more agreement on results interpretation
• Indicator can be obtained in a timely way and at a reasonable cost
• The indicators taken as a group are sufficient to measure the state result
• The indicators can be appropriately drilled-down by age, gender, region or some
other important dimension

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Comprehensive data visualization can be achieved even with
simple tools as long analysts know what they are doing
Example: Single-page dashboard with 12 main KPIs
Together with client’s management a set of 12 most
important KPIs was developed and organized into a single-
page dashboard with ability to see time trend, compare to
planned performance and other countries

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When it comes to data visualization tools, the market is full of
bad examples that are of limited value

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In order to get the most of existing data it is crucial to present
the message in a simple and effective way
Huge amounts of
data
Poor visuals
Limitations of
human brain
No attention to
your message

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Tableau is based on the best data analysis and visualization
practices – one of the most effective tools we have used so far!
Easy access to dataInteractive presentationAnalytics at core
• Easy to use interface
• Blending of different data
sources
• Easy to share and present
• Intuitive
• Ability to handle large data sets
• Ability to explore and discover
• Allows to achieve required level
of detail
• Effective presentation
• Best visual practices
• Positive impression to end-
users
• Broad view of main business
indicators
• Easy to understand data
• Decision making support
• Superior to many other tools
(eg MS Excel)

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Tableau is based on the best data analysis and visualization
practices – one of the most effective tools we have used so far!
Good data analysis and
presentation principles
Tableau software
capabilities
More effective business
decisions

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To summarize…
One of the key challenges for decision making is turning data into valuable intelligence
Combining good data analysis principles with Tableau capabilities can lead to better decision making
One of the key areas in analytics is to select the most important and informative performance indicators
Data presentation and visualization can often be crucial to get your point across
Tableau is one of the best data visualization and analysis tools we have used so far

14. Estonia - Latvia - Lithuania - Belarus – Russia – Ukraine – Moldova
www.civitta.com