This document provides information about Tabison Research, a Kenyan consulting firm that specializes in research services such as market research, scientific research, socio-economic research, monitoring and evaluation, and data analysis. The document outlines Tabison's vision, mission, values and services. It describes the types of research it conducts including market surveys, customer satisfaction surveys, retail audits, product development, data collection, data entry, data analysis, and reporting. Testimonials from past clients and information about the company's experience and team are also included.

1. P.O BOX 132 33-00200 NAIROBI KENYA
GYM PLAZA 3RD FLOOR
Outer ring road 150metres off Thika Road
Tel: +254707586214 +254735724755
Email: info@tabison-research.com
Www.tabison-research.com
“It turns out that advancing equal opportunity and economic
empowerment is both morally right and good economics, be-
cause discrimination, poverty and ignorance restrict growth,
while investments in education, infrastructure and scientific &
technological research increase it, creating more good jobs and
new wealth for all of us.”-William J. Clinton
Research design Questionnaire development Data collection
Data entry Data analysis Report writing
Your Reliable Research partner
Market Research Scientific Research Retail Audit
Socio-economic Research Monitoring & Evaluation
TABISON RESEARCH
PROFILE

2. About Us
T
abison is one of the most experienced Kenyan consulting firms in the area of
Monitoring and Evaluation (M&E), scientific research, academic research,
and social-economic research. Tabison comprise of qualified team with wide
analytical experience in wide range of research areas. We have unbeatable skills in
quantitative, qualitative, and mixed-mode research designs. At Tabison we believe
every business/industry has data which when collected, stored, cleaned, organized,
consolidated, analyzed and interpreted by a trained mind yields valuable insights into
the business which helps in making strategic business planning decisions & opera-
tions efficiency improvements. However, the volume, complexity and often unstruc-
tured nature of the data confound & overwhelm the small businesses that often miss
out on discovering the wealth of insight that the data can reveal. We understand the
problem of small businesses and helps with ongoing data analysis & reporting ser-
vices. We help business in setting up or improving data collection, storage systems,
automating the cleansing and collecting of the data to improve the overall quality of
the data to enable efficient analysis & interpretation. To ensure high performance of
our clients, Tabison provides; routine reporting to track performance, trend analysis
& Forecasting and alerts to identify potential problems and opportunities in advance
using predictive statistical methods
Vision
Our vision is to be a leading research firm in providing business organizations with
real time information to help make important decisions through use of and analysis of
actionable market intelligence.
Mission
At Tabison research, We work to help individuals and business throughout Africa in
realizing their full potential, this is our mission and we are determined to do every-
thing we can to defend this mission
.
Core Values
Integrity : we do right thing regardless of consequences
Pursuit of excellence : we continually strive to exceed the expectations of our
clients
Accountability : we take responsibility for individual and collective actions
Passion : we are contagiously energetic and enthusiastic. We
are inspired to making a lasting impact.
We uphold professional ethics and moral standards in training research and practice
Research design Questionnaire development Data collection Data entry Data analysis Report writing Research design Questionnaire development Data collection Data entry Data analysis Report writing
Market Survey
Customer satisfaction
Employee satisfaction
Retail Audit
Product development
Sales analysis and pro-
jection
Socio-economic survey
Project appraisal
“Research is creating new knowledge”-Neil Armstrong
Data analysis and reporting: After data cleaning, we need to format it for analy-
sis. Data formatting including;
Recoding of variables
Creation of a composite variables
Labeling the values
Work history
Kenya Institute of Curriculum Development, 2016
Content analysis (Data extraction from professional documents)
Data management for Nairobi County, on Employment Survey April, 2015
Developed data management systems in Ms Access, performed data analysis in SPSS
and MS excel and reporting for 500questionnaires with 30 pages each.
Data Analysis for Nairobi County, E-Payment implementation Survey July 2015
Designing of databases for Data Entry, data cleaning, Data Analysis and Report Writ-
ing for 1,500 Questionnaires 22 pages each.
Southern consulting firm in 2014
We performed data entry and analysis for international peace security delegate inter-
views.
Loan data processing for Credit Bank, 2015
Credit Data management
Testimonials
“Thanks Tabison– you are very talented, committed and professional. I will sure seek
your services again in the future – this time God willing for even bigger things. I will
also confidently recommend you to any other person seeking your expertise. God
bless ” DR. Susan
“Great job!! Tabison Research. Your vast experience and incredible expertise in data
analysis is such a blessing, I found data solution with you. Continue serving our na-
tion with your rich and magical research skills, i will stick with you as a research part-
ner.” -John
Market Survey
Customer satisfaction
Employee satisfaction
Retail Audit
Product development
Sales analysis and pro-
jection
Socio-economic survey
Project appraisal
Research design Questionnaire development Data collection Data entry Data analysis Report writing
“Advertising people who ignore research are as dangerous as generals who ignore de-
codes of enemy signals”-David Ogilvy

3. Monitoring and Evaluation
T
his includes establishing and agreeing on desired outputs, outcomes, and im-
pacts; establishing specific and measurable indicators; agreeing sources of
information; and devising a detailed plan for M&E activities. Our consult-
ants are experiences in various M&E. Monitoring and evaluation is important as it
helps the company to remain focused while giving measurable feedback on the pro-
gress of the process under control.
Market Survey
Customer satisfaction
Employee satisfaction
Retail Audit
Product development
Sales analysis and pro-
jection
Socio-economic survey
Project appraisal
Research design Questionnaire development Data collection Data entry Data analysis Report writing Research design Questionnaire development Data collection Data entry Data analysis Report writing
Research design Questionnaire development Data collection Data entry Data analysis Report writing
Market Survey
Customer satisfaction
Employee satisfaction
Retail Audit
Product development
Sales analysis and pro-
jection
Socio-economic survey
Project appraisal
Everyday we see our customer as important invited guest to a function where we
are host. It is our job everyday to make important aspect of customer experience a
bit better”-Job Bezoz (Amazon)
Customer satisfaction Survey
M
arket knowledge is very essential to business success. Today market dy-
namics are moving faster than ever. Consumer behavior has never been
more complicated to track. Due to globalization factor, information about
a product is trending now across the planet. The world is getting smaller and more
complicated to navigate. For this reason, market expertise needs to be more strategic
than ever before. This involves knowing the customer information close to home and
the broader trends cutting across categories and borders as while. For business suc-
cess, the key players just like in a football court, needs information to ensure each of
them reads from the same page. These players may constitute; sales & marketing
team, research team, product de-
velopment team, and strategic
business analysts. This help to
keep every employee focused
and in harmony in achieving the
ultimate business objective. Con-
sequently, management ought to
understand the commercial op-
portunities and threats facing or
that business will face in future.
They need to identify the white
space, opportunities etc. To at-
tain this, management will need
robust performance and forecast data to support its business case or investment plan.
R
etail audit ensures at the store level all proper protocols are followed for
food safety, sanitation, display advertising, health and safety, environmental
management, as well as other critical operational metrics. Adherence to the-
se items is measured via scheduled audits or mystery shopping. Managing store oper-
ations and supply chains has faced a rapid growth of late. Thus companies have obli-
gation to monitor the
product a retailers point
need to ensure that prod-
ucts and services are pro-
vided at the right price,
meet appropriate stand-
ards and fulfill expecta-
tions for quality as well as
the consumers’ expecta-
tions. This also helps to
address increasing chal-
lenges in the retail mar-
ketplace as customers’
demands and expectations
increases.

4. Research design Questionnaire development Data collection Data entry Data analysis Report writing Research design Questionnaire development Data collection Data entry Data analysis Report writing
Market Survey
Customer satisfaction
Employee satisfaction
Retail Audit
Product development
Sales analysis and pro-
jection
Socio-economic survey
Project appraisal
Product/Services marketing /Promotion
G
ood product/services marketing
looks for ways to adapt and pro-
mote products to match customer
requirements. In product development, we
help our clients’ starts with existing prod-
ucts and improve on them with limited
cash, skills and technological resources.
We help them tailor product features/
services description, design, and customer
services and to their target market needs
to improve product/services image.
Data Analysis & Reporting
A
t Tabison we believe every business has data which when collected, stored,
cleaned, organized, consolidated,
analyzed and interpreted by a
trained mind yields valuable insights into
the business which helps in making strategic
business planning decisions & operations
efficiency improvements. However, the vol-
ume, complexity and often unstructured na-
ture of the data confound & overwhelm the
small businesses that often miss out on dis-
covering the wealth of insight that the data
can reveal.
Data entry and management
T
ime management is very important in
any business and data entry tasks can
be rather time consuming. Outsourc-
ing data entry jobs to a reliable data entry
company like Tabison Research is the best
option to get the job done quickly and with
accuracy. As an established outsourcing com-
pany providing data entry outsourcing for
years, we work with you providing the right
solution to meet your needs. Tabison re-
search has delivered hundreds of data entry and data hygiene projects on time, on budget
and to the highest quality accuracy standards. We can accommodate fast turn-around pro-
jects. Whether your data is sales leads, handwritten forms, images, competitive research
or other input, we’ll clean it up, organize it, remove duplicates, update missing infor-
mation and ensure you can rely on your data.
Research design Questionnaire development Data collection Data entry Data analysis Report writing
Market Survey
Customer satisfaction
Employee satisfaction
Retail Audit
Product development
Sales analysis and pro-
jection
Socio-economic survey
Project appraisal
We understand the problem of small businesses and helps with ongoing data analysis
& reporting services. We will help you in setting up or improving your data collec-
tion, storage systems, automating the cleansing and collating of the data to improve
the overall quality of the data to enable efficient analysis & interpretation.
To ensure high performance of our clients, Tabison provides; routine reporting to
track performance, trend analysis & Forecasting and alerts to identify potential prob-
lems and opportunities in advance using predictive statistical methods
Product innovation and product development
A
t Tabison our experts strongly provide this knowledge to our clients. We ex-
amine new flavors, formulas, fragrances, packaging, ingredients and ideas.
We further track consumers’ response, identify what works and what
doesn’t explaining exactly why. That gives our clients an edge in making them stand
out in their various
industries. We pro-
vide our clients with
a base of knowledge
on which their own
new ideas can flour-
ish as while as max-
imizing their poten-
tial during the fol-
lowing product
phases by providing
insight to aid in de-
cision making.
Market feasibility study