This document discusses new models for enhancing audience engagement. It explores how understanding potential users, making their journey easy, and convincing them to stay can increase engagement. The document examines what audience involvement entails and how to embed it in creative processes. This includes tools for brainstorming and developing digital prototypes that allow audiences to play a role in content creation.

1. New Models
for
Audience
Engagement

2. New Models
Innovative ways of enhancing audience engagement
Audience
Anyone who can and decides to access your content

3. SERVICE.DESIGN.PERSPECTIVE

4. identify potential users
understand them
make the journey easy
convince them to stay
STEPS.TO.ENGAGEMENT

5. There is an Audience
Engagement Brings Revenue
The active involvement of users
can enhance their experience,
and therefore their engagement
INITIAL.ASSUMPTIONS

6. What does
that
involvement
entail?
RESEARCH.QUESTION

7. MEDIA.COMMUNITIES

8. Creation
Social
Content
D R I V I N G . FAC TO R S

9. FORMS.OF.INVOLVEMENT

10. C O D E S I G N . P L AT F O R M

11. CUSTOMISING.A.FR AME

12. B E . T H E . P R O TA G O N I S T

13. YOUR.OWN.STORY

14. C R E AT I O N . P R O C E S S

15. C R E AT I O N . P R O C E S S

16. C R E AT I O N . P R O C E S S

17. How can we
embed audience
involvement
in our
creative processes?
RESEARCH.QUESTION

18. BRAINSTOMING.TOOL

19. D I G I TA L . P R O T O T Y P E