This document discusses techniques for audience involvement in business presentations. It provides instructions for group activities to discuss and present case studies. It then defines audience involvement as actively engaging the audience in a dialogue. The rest of the document outlines several techniques for achieving audience involvement, including relating content to the audience's experience, using humor, appealing to emotions, engaging in problem-solving, interactive activities, visual aids, and managing the presentation environment.

1. Audience Involvement

2. Objectives of the Session
• Students will understand the importance of
audience involvement.
• Students will learn different techniques of
Audience involvement and will be able to use
in business presentations.

3. Activity 1
Instructions:
1. Read the case study in groups.
2. Enlist the important points and discuss them
critically
3. Discussion and presentation should be in English
Language
4. The reading time for the case study is 10 min
5. After the discussion of 5 minutes anyone from each
group will present his/group’s critical understanding.
6. Each presenter is suppose to present for 3 minutes

4. Tell me and I forget, teach me and I may
remember , involve me and I learn.
Benjamin Frankin (1706- 1790 )

5. What is Audience Involvement ?
Audience involvement means your audience is
actively comparing what you are sharing with
what they already know evaluating it raising
concerns and participating in a dialogue.
(Josh Gordon, 2007 )

6. Activity 2
Instruction:
1. Think on the topic for 2 minutes
2. Presentation should for 2 minutes
3. Mode of communication should be should
be in English Language
4. Student will find the difference after
listening the presentation.

7. YES !!!
if you have an audience’s
attention you have their
involvement

8. Techniques for Audience Involvement

9. Involvement Through Relevancy
– Use any relevant experience you had .
– Any relevant quotation,
– Use any relevant poem
– Use relevant verse
– By asking about any relevant experience

10. Example
David Scelba , CEO of SG & W integrated Marketing
communications, once had to give presentation before a group of
thoracic surgeons and he feared that this group could be among
the most intimidating , hard to involve audience ever. But Scelba
had a Plan…
He began by referencing the open heart surgery that had recently
been done on former president Bill Clinton. In Clinton’s surgery had
consider performing his operation with newer , “Close Chest”
technique but eventually they opted for the open heart approach.
Result:
– David Scelba won the trust of the surgeons .
– He got an opinion of strong profile

11. Involvement through Fun
• By using Audio visual aids
• By singing a song or telling a joke
• By giving material for positive
reinforcement.

12. Example
• Evilee Thibeault, CEO Publisher world was once having a business
meeting with and company , after long meeting the buyer group
demanded for a presentation.
Thibeault challenge was to get immediate involvement of worn out
committee. As soon as the committee entered to the room the light
were turned off and music from boom box was blasting. Committee
member were given an enthusiastic welcome, leis were place
around their necks. When the issue of finance came they played a
money song.
Result:
– The audience were involved
– Audience were refreshed after a long meeting
– It build a relation with the audience

13. Involvement through Emotions
– Find out a common ground to involve audience
through emotion
– Show commonality in you
– Find out a point to match the situation
– Always find something you share in common

14. Involvement through Problem Solving
– Put your self in other’s shoe
– Read the mind of the audience
– Do not confuse the listener if he is facing any
problem
– Listen the audience patiently
– Give full information
– Give more information on the demand of listener

15. Involvement through Activities
– Use relevant physical and psychological activities.
– Use different helping material (audio and visual
aids) to involve the audience
– The activities should be relevant
– The activities should be manageable
– Those should be more interactive

16. Involvement through Graphics and
charts
– You can use graphic and charts for involvement
not just for just factual support
– Charts should show relationship, or contrast
between the features

17. Involvement by room Environment
–You have power to set up the room where you
give presentation
–By using fragrance in the room
– Light effects
–Sitting arrangements