Componence social business@mark-tapley-kiev_20100921


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Presentation given by Ha at the Mark Tapley conference in Kiev on September 21st 2010.

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Componence social business@mark-tapley-kiev_20100921

  1. 1. The future of social media is social business<br />By Ha Vo<br />September 21st 2010<br />@MarkTapley, Kiev <br />
  2. 2. Agenda<br />Introduction<br />My journey towards social business<br />Social business demos, please do interact!<br />Food for thought<br />
  3. 3. I will be listening on Twitter<br />#MarkTapley<br />Or<br />@SimplyH<br />
  4. 4. My goal today<br />Is to show you our vision of social business, the future of social media.<br />To inspire you to use social media more conscious to improve your relations with your customers, partners, employees and friends in order to achieve better results via their networks.<br />To trigger you to think more creative about how to provide more relevant and better service to your customers and their network, while being conscious about the potential word-of-mouth of every interaction.<br />
  5. 5. Why am I standing here?<br />MY JOURNEY TOWARDS SOCIAL BUSINESS<br />
  6. 6. Triggered by the power of word-of-mouth<br />78% of 26,486 say consumer recommendations are the most credible form of advertising (source: global Nielsen survey)<br />Online social network users were three times more likely to trust their peers’ opinions over advertising when making purchase decisions (source: JupiterResearch - March 2007)<br />64% of consumers reported wanting to see user ratings and reviews (source: Forrester 2008)<br />82% of marketers agree that collaboration with customers will prevail over marketing (source: 1to1 Media survey of the 1to1 Xchange panel - April 2008)<br />#1: Social Networks are the most popular sites for the coveted 18-24 year old age group. That’s right, social networks beat search engines, web based email and most surprisingly porn (source:Time 2008)<br />
  7. 7. Who is Ha Vo?<br />
  8. 8. Some of mythoughts and visions<br />The essence of social media is to be social<br />The future of social media is social business in social comfort zones<br />Will Facebook be bigger than Google by 2013?<br />Can a cool search mashup be more valuable than Google?<br />Will my children microblog to about their health, to pay less for their insurance while get better healthcare?<br />
  9. 9. Online is offline, it’s about real people<br />
  10. 10. Web 3.0: The future is social business<br />
  11. 11. Please do interact!<br />DEMOS ABOUT SOCIAL BUSINESS<br />
  12. 12. Bring back real service as close as possible<br />
  13. 13. Aggregate, personalize & interact<br />
  14. 14. Reward your readers for their reviews<br />
  15. 15. Know your visitors & interact<br />
  16. 16. I hope I’ve inspired you<br />FOOD FOR THOUGHT<br />
  17. 17. I appreciate direct feedback<br />Who didNOTlike my presentation?<br />Who has NOT been inspired by the demos?<br />Who wouldNOT advise my presentation to your network?<br />
  18. 18. To consider social business<br />It’s about building real relations, frequent and relevant contact is essential.<br />Short term campaign thinking has no space here. Social business is a program with longterm ROI.<br />Don’t talk about yourself, others will do that for you. We just need to listen to them and provide them relevant service.<br />Don’t just think ‘What’s in it for you?’ but also ‘What’s in it for you and your friends?’<br />Social media is a cheap and effective way to keep in touch and to initiate word-of-mouth advertising.<br />
  19. 19. It’s about durable interaction<br />
  20. 20. Social media is positive ROI<br />
  21. 21. ROI is also about interaction and inspiration<br />What is your viral ratio?<br />(Avg. # invitations per friend) * (conversion)<br />According to Seth Godin, >1.3 is good<br />Is there a group size that will grow itself?<br />According to Facebook for them it was ‘5’<br />When does a group of friends grow themselves?<br />Viral ratio within group?<br /># views, likes, shares / user / period<br /># interactions / user / period<br />
  22. 22. Goal: “To be found before we were looked for”<br />
  23. 23. It has been a pleasure!<br />THANK YOU VERY MUCH<br />