Tags
scheiner
voigt
universität zu lübeck
baccarella
fau
bessant
unlearning
case study
identification
automotive
evaluation
friedrich-alexander-universität
gatekeeper
technology
krämer
open and user innovation conference
star wars
breiner
synthetic matching
goranova
multichanneling
online retailing
content analysis
print advertisements
trefzger
automotive industry
standard brand
emotional appeals
high-tech products
rational appeals
premium brand
See more
Presentations
(4)Tags
scheiner
voigt
universität zu lübeck
baccarella
fau
bessant
unlearning
case study
identification
automotive
evaluation
friedrich-alexander-universität
gatekeeper
technology
krämer
open and user innovation conference
star wars
breiner
synthetic matching
goranova
multichanneling
online retailing
content analysis
print advertisements
trefzger
automotive industry
standard brand
emotional appeals
high-tech products
rational appeals
premium brand
See more