5. It is about looking at your
customers & seeing things from
their viewpoint, not your own.
Innovation is a business affair. It is
about creating value by
challenging the culture and “how
we do things around them”
7. Creativity implies creating new
stuff by combining two or
more existing ideas. It is not a
talent but a drive!
8. Sources of new ideas!
Rapidly
Changing
Environment
Economy
Technology
Customers
Competitors
Maverick
Government
Regulations
Distribution
Channels
Management
Employees
Suppliers
9. Left and Right Brain!
• Left Brain
• Symbols
• Words
• Logic
• Judgement
• Mathematics
• Speaking
Right Brain
• Sensory Images
• Dreaming
• Feeling
• Intuition
• Visualisation
10. “Fishbone” Approach!
Technique Description
Need/Problem identification Based on asking people about the needs & problems they have with existing
products
Identify major factors involved List major attributes and breakdown it’s effect on the problem
Identify possible causes Stimulate ideas to understand the core cause
Analyse & Brainstorming Elicit ideas, using tools which by-pass “vertical,” rational logic
11. Ways of Enhancing
Personal Creativity! Accept there’s
no right
answer
Don’t follow
the rules
Be foolish
Ask ‘What if?’
Think outside
your area
Go for
ambiguity
Believe in
yourself
13. Conclusions!
• Creativity CAN be learned . If your
organisation/group doesn’t make use of
specific creative techniques, why not
introduce them?
• Be willing to think ‘whacky’ thoughts -
collectively these can spark excellent
ideas.
• Be constantly receptive – creativity comes
from the most unlikely sources!
