For Example only

1. DBP HEART COMPANY
By:
Daang Juvy
Bagon Ashley Marxia
Pentinio Arlene

2. Name of the
Company

3. Target Market

4. Market Share in its Direct
Competitors
Over all Market Share

5. Swot
Analysis
 Strengths
1 . Teamwork
2. Initiative
3. Creative innovation
4 .Good communication
5. Successful marketing strategies
6. Good characteristic and appearance of product

6.  Weaknesses
1. Budget: Due to the fact that this is a new innovated
product, budget allocations are extremely limited.
2. The company has not yet established as a
reputable provider due to a lack of reputation.
3. Limited manufacturing capacity

7.  Opportunities
 New distribution channels are being
 Unique features that stands out from the market
 Integrate feedbacks from customers
 Market boom
 Expansion of branches
 Can implement a loyalty program

8.  Threats
 Increasing number of competitors
 Rivals selling their products at a very low price
 High production and labor cost
 Negative reviews
 People could be spending less due to the
economic downturn

9. Banana Heart Patty

10. The pricing strategy used is
cost-based. Pricing based
on the cost of production,
distributing, or selling a
product
The product price is Php 50
per plastic container
containing 6 pieces of
banana heart patty
Pricing
Strategy

11. Location

12. Promotion
6pcs for php50 only

13. Packaging

14. People

15. Income Statement of Comprehensive
Income

16. Five Years Projected Statement of Comprehensive
Income

17. Statement of Financial Position

18. Five Years Projected Statement of Comprehensive
Income