1. D E S I G N
portfolio
arielle elise chua | hp: 9230 2752 | arie.chua@gmail.com
2. 1S L I D E
2D I G I TA L
3H A N D
C O N T E N T S
Presentation templates
from various projects.
Information sheets, brochure
layouts, and EDMs.
Layouts & designs involving
hand-painted elements.
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3. S L I D E
Presentation templates from various projects.
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S L I D E
Two presentation design samples
For various projects, I got to design several
presentation templates. Here are two
examples.
6. D I G I TA L
Information sheets,brochure layouts, and EDMs.
7. SKILLSEED
1. a. Infographic
As an intern at a local startup called
Skillseed, I got to create a bunch of branding
materials. One of these was an infographic
about what Skillseed does and howstudents
could get involved.
To make the infographic, I had to distill
information about Skillseed suchthat it was
easy to understand, yet contained just
enough details.
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1. b. Brand Materials
I also got to create brandingmaterials for
Skillseed. Two of which are (1) a certificate
template for participants, and (2) a brochure
used to inform parents and teachers ofwhat
Skillseed does.
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2. a. SMUnster Party Marketing Materials
For a Halloween event we were organizing, I
was tasked to create a marketingcampaign.
To catch the eyes of the SMU student body,
we took inspiration from scary portraits in
horror movies in the hopes that they would
merit a double-take or catch students off-
guard.
SMU CCAs
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2. b. Various SMU ICON collaterals
For SMU International Connections
(ICON), I spent one year designingvarious
event & recruitment collateralscirculatedvia
email and Facebook posts.
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2. c. SMU Students’ Association Elections
I took on a project for the student council
elections at my university, and was asked to
create collaterals suchas banners &
infographics. I chose vibrant colors, bold
type, and simple icons to make it seem like
an excitingand urgent happeningin school.
12. H A N D
Layouts & designs involving hand-painted elements.
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BASECAMP
1. Learning Profile Info Sheet
For a local tuition centre, I got to
design & layout an info sheet. This
involved paintingand scanningthe
watercolor elements in the info
sheet and laying out the text.
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SMU CHOIR
2. a. The City and the Sea Poster
I sing in a choir, and for our 2015
concert, I was asked to make a
watercolor paintingfor the poster
and program booklet. The concept
is a city by the sea, a bustlingisland
that looks like Singapore,
incorporatingelements from the
songs in the concert repertoire.
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2. b. The City and the Sea Concert
Booklet
I also got to design the concert
booklet. This included doingthe
hand-letteringand illustrations
found within its pages.
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3. Welcome postcards for
international students at SMU
I also got to design the concert
booklet. This included doingthe
hand-letteringand illustrations
found within its pages.
SMU OGL