This digital portfolio belongs to Choo JiahYi, a 20-year-old graphic design student from Ipoh, Perak, Malaysia. She has been drawing since age 11 and realized she prefers pictures over words. Some of her achievements include winning a gold award at the 2017 China (Hangzhou) International Youth and Children's Cartoon Competition. Her dream is to become an illustrator and improve her software and drawing skills. She lists experiences in web design, corporate identity systems, illustration, packaging design, and an internship where she created banners, logos, and brochures.

1. Digital
Portfolio
2020
Graphic Design
anne.choojiayi@
gmail.com

2. Hello there !
Welcome please do enjoy
exploring through my
digital portfolio.

3. Aboutme.
Pursue new experiences
Motivated
Attention to details
I'm Choo JiahYi, 20 years old, a Graphic
Design student currently studying in Saito
University College. I’m fond of drawing,
outdoor sporting activities and Netflix.
I was born and raised in Ipoh, Perak since
2000. My family consists of 5 members in-
cluding myself.
I started learning drawing when I was 11
years-old until I completed my secondary
school. I realised that I preferred pictures
over words, thus I used drawings to ex-
press my emotion and feelings.

4. Group of the China (Hangzhou) International
Youth and Children's Cartoon Competition 2017,
Gold Award.
Achievements
Program Amal Mural Art's Lane,
Majlis Bandaraya Ipoh,
December 2014

5. My dream is to become an illustrator by
improving my software and drawing skills.
My goal is to become more confident in
expressing and presenting my thoughts.
MyPaion
My inspiration model is Cloakwork.
Borned and raise in Kuala Lumpur. He is a
multidisciplinary creative who works as a
graffiti artist as well as an illustrator. He
has been painting around the globe for 10
years, with work consisting of both, small
and large scale. his style is quirky, fun and
colourful!

6. Web Design
I learned about the layout of websites, navigation, and
considerations on how to attract consumers to navigate
through the website.
I felt accomplished after completing the digital catalog
and website design. It was initially difficult to edit and
arrange the product images and their information, cre-
ating the design for navigation and so on.
In any industry, websites are widely used as a form of
communication and engagement with the consumers. I
will apply my skills in product arrangement, layout
design, and the principles of navigation
into my works.

7. Web Design
Website - M.A.C. Cosmetic
Digital Catalog - Airbnb

8. Corporate Identity System
I learned about simplifying objects by using simple
iconic or graphic elements to present it, as well as
the use of color palettes and typography.
This is my first assignment was using my name to
build my own dessert brand
I have learned from this subject that designing a
logo isn’t as simple as it seems. It has to be kept
simple for understanding and executed elegantly
for viewers to appreciate.

9. Corporate Identity System

10. CHOO’SE CREAMISTRY
2019
初 司 冰 房
EST.
Corporate Identity System
Primary logo Secondary logo

11. Iustration
In this subject I explored rendering and painting
with charcoal, watercolors, color pencils and
acrylics. I learned the different strokes in painting,
drawing on paper and how to digitize Illustrations
in Adobe Photoshop.
I really enjoyed using acrylics and charcoal in my
assignments. Hand drawing is my strength which I
can apply when working in the industry; sketching,
watercolors, color pencils and
charcoal drawing.

12. Iustration
Portrait - Color pencil

13. Free-time
Iustration

14. Packaging Design
I had learned how to create a new template,
keeping the products packed nicely and consider-
ations for their safety.
It was challenging and intensive going through this
subject with a lot of experimentation involved to
develop the best solution; materials, measure-
ments, thickness, etc.
I will apply my accuracy in measurements of the
packaging, functional considerations as well as the
use of materials into my works in the industry.

15. Packaging Design
Hand puppets
Toys Packaging Design
This is a puppet theatre box
that can be transformed by
opening both sides from the
back. It is utilizing a barn theme
where it can accommodate 5
puppets inside the theatre box.

16. Packaging Design
The concept for the shape
packaging design is inspired by
bamboo sticks.The white
colour represents salt.

17. 2014 - Bronze Award
2015 - Honorable Mention
2017 - Gold Award
Group of the China (Hangzhou) International
Youth and Children's Cartoon Competition 2017,
Gold Award.
Succe Story

18. I’ ve been completed my graphic design internship at
Crave Asia Sdn Bhd From June 2020 to October 2020.
I’ve did a lot of tasks and projects such as website
banners, logo design, and brochure design.
It’s really fun and rewarding to wrok on prjects and
see them come to fruition. Even if the projects haven’t
implemented yat. I am left with my good result and
greating learning oppurtunity for how to improve my
work. In addition, I have gained a lot of computer skills
through these projects.
Internship Experiences

19. MAC COSMETICS
Homepage banners and offfer banners

20. SelfieRia
Selfie X
Dimsum
The Sunken
Atlantis
Sea legends Penguin’s
Family Igloo
LOGO DSIGN

21. SELFIERIA WEBSITE
MOBILEVERSION DESKTOPVERSION

22. SELFIERIA LEAFLET
INSIDE OUTSIDE