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The Future of Supermarket 
Shopping in Australia: 
Engaging with the New Generations & Emerging Trends 
Mark McCrindle 
mc...
Only occasionally in history do massive 
demographic shifts 
combine with huge 
social change 
and ongoing 
generational t...
FASTEST GROWING COUNTRY IN THE OECD 
1.7%
BIG AUSTRALIA GEOGRAPHICALLY 
1.7%
BIG AUSTRALIA DEMOGRAPHICALLY 
1.7%
AUSSI E RHYMING SLANG 
Joe Blake 
Captain Cook 
Frog and toad 
Harold Holt 
Barry Crocker 
snake 
look 
road 
bolt 
shocke...
COMMUNITY REDEFINED
THE GENERATIONS OF TODAY
LOCALLY SOURCED
GEN Y SHOPPING TRAITS
GENERATION ALPHA
“Foshizz my work gig is 
totes chron- the hours are 
defs cray cray but yolo.”
“I like my job.”
GENERATION Z
GENERATION ALPHA
1800 TRENDS (1800 876 637) 
mark@mccrindle.com.au 
www.mccrindle.com.au
The future of supermarket shopping in australia mark mccrindle
The future of supermarket shopping in australia mark mccrindle
The future of supermarket shopping in australia mark mccrindle
The future of supermarket shopping in australia mark mccrindle
The future of supermarket shopping in australia mark mccrindle
The future of supermarket shopping in australia mark mccrindle
The future of supermarket shopping in australia mark mccrindle
The future of supermarket shopping in australia mark mccrindle
The future of supermarket shopping in australia mark mccrindle
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The future of supermarket shopping in australia mark mccrindle

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A snapshot of the future of retail, the emerging generations, ever changing consumers and technology.

Published in: Retail
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The future of supermarket shopping in australia mark mccrindle

  1. 1. The Future of Supermarket Shopping in Australia: Engaging with the New Generations & Emerging Trends Mark McCrindle mccrindle.com.au
  2. 2. Only occasionally in history do massive demographic shifts combine with huge social change and ongoing generational transitions and rapid technological trends so that within the span of a few decades, society altogether alters.
  3. 3. FASTEST GROWING COUNTRY IN THE OECD 1.7%
  4. 4. BIG AUSTRALIA GEOGRAPHICALLY 1.7%
  5. 5. BIG AUSTRALIA DEMOGRAPHICALLY 1.7%
  6. 6. AUSSI E RHYMING SLANG Joe Blake Captain Cook Frog and toad Harold Holt Barry Crocker snake look road bolt shocker
  7. 7. COMMUNITY REDEFINED
  8. 8. THE GENERATIONS OF TODAY
  9. 9. LOCALLY SOURCED
  10. 10. GEN Y SHOPPING TRAITS
  11. 11. GENERATION ALPHA
  12. 12. “Foshizz my work gig is totes chron- the hours are defs cray cray but yolo.”
  13. 13. “I like my job.”
  14. 14. GENERATION Z
  15. 15. GENERATION ALPHA
  16. 16. 1800 TRENDS (1800 876 637) mark@mccrindle.com.au www.mccrindle.com.au

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