Speech on Pre-Commencement Ceremony for Faculty of Industrial Technology, Atmajaya University. 27 May 2021.

1. Schlumberger-Private
FAILURE IS
THE WAY
FORWARD
Ardi Karta Nainggolan
(Petroleum Economist - Schlumberger)
(Co-Founder Merkha)
SUCCESS!
Fail
Fail
Fail
Fail
Pre-Commencement Ceremony Speech – 27 May 2021
Faculty of Industrial Technology, Atmajaya University, Yogyakarta

2. Schlumberger-Private
“It's fine to celebrate success but
it is more important to heed the
lessons of failure.”
—Bill Gates.

3. Schlumberger-Private
My Career Timeline
2007 2008 2009 2010 2012
FP Balicamp Dewa Chevron Schlumberger
Bachelor Final Project (FP)
Balicamp / Telkom Sigma (SW Developer)
Dewanagari (Software Dev. Co.)
Chevron (SW Developer contractor)
Schlumberger (Petroleum Economist)

4. Schlumberger-Private
My Failures (business & startup)
2007 – Point Of Sales Mobile App (FP)
2008 – TagWar (Instagram like)
2009 – Soft. Development Co.
2010 – Flight Ticket Online Booking
2013 – Micro Map
2014 – Macet.co (BoredPanda like)
2015 – Warung Burjo (Burjois.id)
2016 – JuiceBox
2018 – ParkingBox.id
MACET.CO
P
2007 2008 2009 2010 2012
FP Balicamp Dewa Chevron Schlumberger

5. Schlumberger-Private
My Mistakes & Lessons
No MISTAKE LESSON LEARNED
1 I can do anything I can’t do everything
2 Greedy: I don’t want to share Share, delegate & leverage
3 Not focus, multi tasking Focus: One thing at a time
4 Fear of loosing opportunities Problems are constant in life
5 Too much assumption: fantasy Find the real problem
6 Lack of business analysis Being diligent: due diligence
7 Wrong partner Find trusted partner

6. Schlumberger-Private
My Way Forward
Find a real problem:
• Specific & meaningful problem
• I have knowledge, skill & experience: Finance & Economics
• I think I can build the solution
• Motivate & passionate
2007 2008 2009 2010 2012
FP Balicamp Dewa Chevron Schlumberger
2021
?

7. Schlumberger-Private
My Way Forward
Focus on One Thing!
My Vision
My Daily Job
Closing The Gap

8. Schlumberger-Private
My Way Forward
I cannot do everything!
I Need Your Help:
1. Student & Alumni
2. Universitas Atmajaya Yogyakarta
3. Let’s solve a real industry problem!
+ =
+ +

9. Schlumberger-Private
Your Way Forward?
Build a Startup?
Find a Good Job?
or

10. Schlumberger-Private
“Take the first step in faith. You
don't have to see the whole
staircase, just take the first step.”
―Martin Luther King Jr.

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ParkingBox

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Book Reference
To follow your dream

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Book Reference
If you think it’s hard to find your passion

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Book Reference
To start building your venture

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Book Reference
To be more productive

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Book Reference
If you think you have failed

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Book Reference
Connecting & start networking

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Book Reference
Start writing

23. Schlumberger-Private
My Way Forward
Enterprise Performance Management (EPM)
Corporate Performance Management (CPM)
Is a set of performance management and analytic processes that
enables the management of an organization's performance to achieve
one or more pre-selected goals.
Classified as “Financial Planning & Analysis (FP&A)," and
“Financial Close".
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24. Schlumberger-Private
Thank you!

25. Schlumberger-Private
My Contact
• Email: Ardikarta@gmail.com
• Mobile: +62

26. Schlumberger-Private
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