First Session of the 9 session program on how to develop your personal brand

1. www.cma-academy.edu.sg
cma.academy
Winner of D&AD
Student Yellow Pencil
Award 2012,
Open Brief Category
4 Silver & 5 Bronze
Crowbar Awards 2012

2. www.cma-academy.edu.sg
cma.academy
Winner of D&AD
Student Yellow Pencil
Award 2012,
Open Brief Category
4 Silver & 5 Bronze
Crowbar Awards 2012
Use MBTI to learn more about yourself
What’s different between
BRANDING
&
ADVERTISING?

3. www.cma-academy.edu.sg
cma.academy
Winner of D&AD
Student Yellow Pencil
Award 2012,
Open Brief Category
4 Silver & 5 Bronze
Crowbar Awards 2012
Philosopher William James:
“The greatest revolution in our generation is the discovery
that human beings by changing the inner attitudes of
their minds can change the outer aspects of their lives.”
WHY, WHAT & HOW of Brand
U
WHY – Changing Employment Pattern
Preference for Self-Employment
Working Mothers
WHAT – Finding the authentic SELF
even as change speeds up
Learning skills that transcends
industries
HOW – Through both traditional & new media
Public speaking skills
Writing short and simple copy
The Power of Story-Telling

4. www.cma-academy.edu.sg
cma.academy
Winner of D&AD
Student Yellow Pencil
Award 2012,
Open Brief Category
4 Silver & 5 Bronze
Crowbar Awards 2012
Use MBTI to learn more about yourself
What’s their BRAND?

5. www.cma-academy.edu.sg
cma.academy
Winner of D&AD
Student Yellow Pencil
Award 2012,
Open Brief Category
4 Silver & 5 Bronze
Crowbar Awards 2012
All Brands communicate through Stories!
Jacqueline Kennedy’s fake pearl necklace
How Sony won rights to Olympic Music
Left Brain
Logical
Rational
Mathematical
Linear
Only 1 Answer
Right Brain
Aesthetic
Musical
Emotional
Bonding
More than
1 Answer
2 Sides that work as 1

6. www.cma-academy.edu.sg
cma.academy
Winner of D&AD
Student Yellow Pencil
Award 2012,
Open Brief Category
4 Silver & 5 Bronze
Crowbar Awards 2012

7. www.cma-academy.edu.sg
cma.academy
Winner of D&AD
Student Yellow Pencil
Award 2012,
Open Brief Category
4 Silver & 5 Bronze
Crowbar Awards 2012