Agenda

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Agenda

  1. 1. Agenda <ul><li>Definition </li></ul><ul><li>Why Advertise? </li></ul><ul><li>ROI </li></ul><ul><li>Key Elements </li></ul><ul><li>Resources </li></ul><ul><li>Q&A </li></ul>
  2. 2. What is Pay-Per-Click <ul><li>According to Thebrandsaloon.com.. </li></ul><ul><li>“ Pay-Per-Click is an online advertising payment model in which payment is based solely on qualifying click-throughs.” </li></ul>
  3. 3. <ul><li>Pay-Per-Click Advertising </li></ul><ul><li>How to Maximize the Return from Each Click-through </li></ul>
  4. 4. How Does it Work? <ul><li>Bid on relevant keywords </li></ul><ul><li>Advertising engine displays your text ad on their results page or network of web sites </li></ul><ul><li>You only pay when people click </li></ul>
  5. 5. Why Advertise? <ul><li>Get instant visibility </li></ul><ul><li>Cost to enter is small </li></ul><ul><li>Track ROI </li></ul>
  6. 6. Who Are the Major Players? <ul><li>Google </li></ul><ul><li>Yahoo </li></ul><ul><li>MSN </li></ul><ul><li>Find What </li></ul><ul><li>Ask Jeeves/Teoma </li></ul>
  7. 7. Google <ul><li>Keyword Targeted CPC (Cost Per Click) </li></ul><ul><li>More Clicks, Better Results </li></ul><ul><li>You set max per keyword and budget </li></ul><ul><li>Track Results – Conversion Tracker </li></ul><ul><li>Ads appear on Google.com </li></ul><ul><li>Google content network via Adsense program </li></ul>
  8. 8. Getting Started <ul><li>Very Easy to Set Up </li></ul><ul><li>Take the time to </li></ul><ul><li>Plan Research Setup </li></ul><ul><li>Execute Track Results </li></ul>

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