SEO Training in Bangalore NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading & best Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide. Our Curriculum/ Courses Are Designed with Practical knowledge are Fully For Job Orientation Bases. We have the best curriculum, trainers and unlimited practical hours on live project. www.nidmindia.com

1. Catch the Gaze:
Unleashing Display Ads!
www.nidmindia.com

2. Table
of
Content
What is Google ads ?
Types of Google Ads
campaigns
What is Display ads?
Setting up Display ad
Thank you note
www.nidmindia.com

3. What is Google ads ?
Google Ads-Online advertising
platform by Google. Businesses create
ads, bid on keywords, target
audiences, and measure performance.
Reach, engage, and promote with
various ad formats.
www.nidmindia.com

4. Types of Google Ads Campaigns
Search Ads
Display Ads
Video Ads
Shopping Ads
App Campaigns
Discovery Ads
Call-Only Ads
www.nidmindia.com

5. Display ads are a type of online advertising that
appear on websites, apps, and social media
platforms. They include images, videos, or
interactive elements to promote products,
services, or brands and reach a wider audience
across the internet.
What is Display ad?
www.nidmindia.com

6. Setting up Display ad
Setting up Display ad
Setting up Display ad
STEP - 1
STEP - 1
STEP - 1
CREATE A GOOGLE ADS
CREATE A GOOGLE ADS
CREATE A GOOGLE ADS
ACCOUNT
ACCOUNT
ACCOUNT
1. Sign in to google adwords
2. After entering select Switch
to Expert mode
www.nidmindia.com

7. STEP - 2
STEP - 2
STEP - 2
CAMPAIGN CREATION
CAMPAIGN CREATION
CAMPAIGN CREATION
Sign in to your Google Ads account.
Click on the "Campaigns" tab in the left-
hand menu.
Click the "+ New Campaign" button to
create a new campaign.
Choose the "Display" campaign type
from the list of available options.
www.nidmindia.com

8. STEP - 3
STEP - 3
STEP - 3
SELECT CAMPAIGN GOAL
SELECT CAMPAIGN GOAL
SELECT CAMPAIGN GOAL
Sales: Drive online purchases and revenue.
Leads: Collect user information through forms or sign-ups.
Website Traffic: Increase visits to your website or specific landing
pages.
Product & Brand Consideration: Encourage users to explore your
offerings.
Brand Awareness & Reach: Increase visibility and brand exposure.
App Promotion: Promote your mobile app and drive installations.
Choose the main objective for your display ad campaign. Options include:
www.nidmindia.com

9. STEP - 4
STEP - 4
STEP - 4
CAMPAIGN SETTINGS
CAMPAIGN SETTINGS
CAMPAIGN SETTINGS
Name your campaign-Use a descriptive name to
easily identify the campaign.
Choose the campaign type:"Standard Display
Campaign" or."SmartDisplay Campaign"
Set your budget:Determine how much you want
to spend daily or for the campaign's duration.
Select the locations: Choose where you want your
ads to be shown (e.g., countries, cities or areas)
Choose your bidding strategy: Manual CPC
bidding or automated bidding with CPA or ROAS
You can choose the audience who can see
your ads
1
2
3
4
5
6
www.nidmindia.com

10. STEP - 5
STEP - 5
STEP - 5
TARGETING OPTIONS
TARGETING OPTIONS
TARGETING OPTIONS
Define your target audience: Choose
demographics (age, gender), interests,
behaviors, or remarketing lists.
Placement targeting: Select specific
websites, mobile apps, or placements
where you want your ads to appear.
Audience targeting: Use custom intent
audiences or similar audiences to reach
users with specific interests or behaviors.
1
2
3
www.nidmindia.com

11. STEP - 6
STEP - 6
STEP - 6
AD FORMAT AND CREATION
AD FORMAT AND CREATION
AD FORMAT AND CREATION
Create visually appealing ad
creatives: Design image ads
(various sizes), responsive display
ads, or engaging HTML5 ads.
Write compelling ad copy: Craft
engaging and clear headlines,
descriptions, and ad messages.
Add relevant call-to-action (CTA)
buttons: Encourage users to take
action, such as "Shop Now" or
"Learn More."
1
2
3
www.nidmindia.com

12. STEP - 7
STEP - 7
STEP - 7
FINALIZING AND REVIEW
FINALIZING AND REVIEW
FINALIZING AND REVIEW
Review your campaign settings,
targeting, ad creatives, and budget:
Ensure everything aligns with your
campaign goals and objectives.
Set up conversion tracking:
Implement tracking to measure key
actions users take after clicking your
ads.
1
2
www.nidmindia.com

13. STEP - 8
STEP - 8
STEP - 8
SAVE AND LAUNCH
SAVE AND LAUNCH
SAVE AND LAUNCH
Once you're satisfied with
your campaign setup, save
your settings, and click the
"Launch" button to start
running your display ad
campaign.
www.nidmindia.com

14. Additional
Information
Ad Extensions:
Enhance your display
ads with ad extensions,
such as sitelinks, call
extensions, or
promotion extensions,
to provide additional
information and
encourage engagement.
Ad Scheduling:
Use ad scheduling
to control when
your ads appear to
reach your
audience at the
most effective
times.
Stay Updated:
Stay informed about
changes in Google Ads
policies and best
practices to ensure your
campaign remains
effective and compliant.
www.nidmindia.com

15. THANK YOU
+91 9611361147
nidmindia@gmail.com
www.nidmindia.com