2. MEANING OF COMMUNICATION
>THE TERM “COMMUNICATION” IS DERIVED FROM
LATIN WORD ‘COMMUNIS’ WHICH MEANS
‘COMMON’.
>COMMUNICATION STANDS FOR SHARING OF IDEAS .
4. THE MAIN COMPONENTS OF
COMMUNICATION PROCESS ARE AS
FOLLOWS:
1. CONTEXT- COMMUNICATION IS AFFECTED BY THE CONTEXT IN WHICH IT TAKES PLACE. THIS CONTEXT MAY BE PHYSICAL,SOCIAL OR
CULTURAL. EVERY COMMUNICATION PROCEEDS WITH CONTEXT.
2. SENDER/ENCODER- SENDER/ENCODER IS A PERSON WHO SENDS THE MESSAGE.A SENDER MAKES USE OF SYMBOLS(WORDS OR GRAPHIC
OR VISUAL AIDS)TO CONVEY THE MESSAGE AND PRODUCE THE REQIURED RESPONSE.
3.MESSAGE- MESSAGE IS A KEY IDEA THAT SENDER WANTS TO COMMUNICATE. IT MUST BE ENSURED THAT THE MAIN OBJECTIVE OF THE
MESSAGE IS CLEAR.
4.ENCODING(COMMUNICATION SYMBOL)- THE PROCESS OF CONVERSION OF SUBJECT MATTER INTO SYMBOLS IS CALLED
ENCODING.TRANSMISSION OF MESSAGE REQUIRES USE OF CERTAIN SYMBOLS.
5. 5. MEDIUM- A MEDIUM IN COMMUNICATION IS A SYSTEM OR CHANNEL THROUGH WHICH A
SPEAKER OR WRITER ADDRESSES THEIR AUDIENCE.
FOR EXAMPLE-PHONE CALLS,TEXT MESSAGES,EMAILS,VIDEO, RADIO,AND SOCIAL MEDIA.
6. DECODING- DECODING REFERS TO THE PROCESS IN WHICH THE DECODER DECODES OR
INTERPRETS A MESSAGE THAT HAS BEEN ENCODED BY A SOURCE USING HIS EXPERIENCES AND INTELLECT.
7. FEEDBACK- IT IS REVERSIBLE PROCESS IN THIS THE SENDER BECOME RECIEVER AND THE RECIEVER BECOME
SENDER. IT IS VERY IMPORTANT IN COMMUNICATION PROCESS.
6. ROLE OF NOISE
NOISE IS BIG BARRIER IN PROCESS OR FLOW OF COMMUNICATION.NOISE MEANS ANY SOUND BUT
IN GENERAl sense noise means disorganized.
Eg of noise communication is :physical noise ,physiological noise , technical noise etc.