details about Tata beverages

1. Tata group profile
Founded by Jamsetji Tata in 1868, the Tata group is a global enterprise, headquartered in India,
comprising over 100 independent operating companies. The group operates in more than 100
countries across six continents, with a mission 'To improve the quality of life of the communities
we serve globally, through long-term stakeholder value creation based on Leadership with Trust.
Each Tata company or enterprise operates independently under the guidance and supervision of
its own board of directors and shareholders. There are 29 publicly-listed Tata enterprises with a
combined market capitalization of about $116 billion (as on March 31, 2016). Tata companies
with significant scale include Tata Steel, Tata Motors, Tata Consultancy Services, Tata Power,
Tata Chemicals, Tata Global Beverages, Tata Teleservices, Titan, Tata Communications and
Indian Hotels. One of them is TATA GLOBAL BEVERAGES
Tata Global Beverages is the second-largest tea company in
the world

2. STRUCTURE:
Tata Global Beverages currently employs 3,000 people around the world. However, through
partnerships, joint ventures and our supply chains, thousands more contribute to our business.
We are a global business focused on creating magical beverage moments for our consumers,
through innovation and creative brand building in our chosen categories of tea, coffee and water.
A 3-part company structure helps drive our global business effectively.
consumer driven and market focused
 3 primary consumer-focused business units, each headed by a Regional President. The 3
geographical regions that make up the business unit are: South Asia; Europe, Middle East
and Africa; and Canada, America and Australia.
 Responsible for their own P&L, balance sheet and business plan.
 Linked by common capabilities, culture and our global strategy
Functions - building our global capabilities
 Specialist operations, finance, HR, communications, and Global Information Systems.
 Responsible for building common business practices across our regions.
Management team - setting and driving our global strategy
 A senior team responsible for strategy and governance.
 Responsible for allocating our global resources.
 Responsible for defining our Company’s values and culture
GLOBAL OPERATION
 Tata Global Beverages Limited (Corporate office), Mumbai
 Tata Global Beverages Limited ,Green Ford
 Tata Global Beverages Limited ,Porska , Warsaw

3.  Tata Global Beverages Limited Czech Republic a.s, Jemnice
 Stan sand Africa limited, Mombasa
 Tata Global Beverages Limited ,Dubai
 Tata Global Beverages Limited ,Russia (Moscow)
 TataGlobal Beverages Limited ,Australia, New Zealand ,Indonesia(Victoria)
 Tata Global Beverages Limited ,Canada Inc.,Ontario
 Tata Global Beverages Limited ,U.S., New Jersey
Global Alliances
At TGB, our ambition is to expand our global footprint by entering new markets and new
channels with natural beverages that create many moments of magic for our consumers through
the day. With brand presence in over 40 countries, we are on a journey to becoming a global
leader in branded natural beverages through organic growth, innovation and strategic alliances.
Over 90 per cent of our sales today are from branded products and over 65 per cent of our Group
turnover is generated outside India. We have partnered with some of the biggest players in the
beverages category to deliver products and innovations that delight our consumers. Our strong
alliances and partnerships complement our vision of making a lasting difference in tea, coffee
and water.
Joint Ventures
1.NourishCo Beverages Ltd.
A JV between Tata Global Beverages and PepsiCo, NourishCo focuses on delivering health and
enhanced wellness through innovative ready to drink beverages. This JV is in line with Tata
Global Beverages’ ambition to grow through strategic alliances, category expansion and
innovation. The NourishCo portfolio now has Tata Water Plus, Tata Gluco+ and Himalayan
natural mineral water. Drawing on the strengths of both companies, NourishCo has a pipeline of
innovations to fuel growth and create newer hydration solutions.
2. Tata Starbucks Ltd.

4. Tata Starbucks Ltd leverages the combined strengths of two leading beverage companies,
Starbucks Coffee Company and Tata Global Beverages, to improve the quality and profile of
Indian coffee. The unique Starbucks Experience is brought to Indian consumers along with the
trust and reliability of the Tata name. The stores, branded as Starbucks Coffee ‘A Tata Alliance’,
are present in Mumbai, Delhi NCR, Pune, Bengaluru, Chennai and Hyderabad with many more
Starbucks stores planned throughout the country. In a separate sourcing and roasting agreement,
Tata Coffee sources and roasts coffee to supply to Tata Starbucks Limited and to export to
Starbucks Coffee Company.
3. Tetley Harris
In Order to broaden its product line, Tetley’s Foodservice division in the US entered into a joint
venture with Harris Freeman in 2002. With over 200 years combined expertise in tea procuring
and blending, this partnership is now the largest North American packer of quality tea products
for Private Brands ranging from Black to Herbal, Specialty and Green. The joint venture also has
state of the art production facilities in Moorestown and Marietta capable of packing every style
of tea bag. Marietta and Moorestown also blend and package for Tetley & Good Earth
respectively.
Subsidiaries
Tata Coffee Ltd.
Tata Coffee is Asia’s largest coffee plantation company and the 3rd largest exporter of
instant coffee in the country. The Company produces more than 10,000 MT of shade grown
Arabica and Robusta coffees at its 19 estates in South India and its two Instant Coffee
manufacturing facilities have a combined installed capacity of 6400 metric tonnes. It exports
green coffee to countries in Europe, Asia, Middle East and North America. Tata Coffee’s farms
are triple certified: Utz, Rainforest Alliance and SA8000 reinforcing its commitment to the
people and environment.

5. Tata Tea Extractions Inc.
Tata Tea Extractions, Inc. (TTEI), in the US is a wholly owned subsidiary supplying cold water
soluble Instant Tea powders and Instant Green Tea. TTEI facility also enables the producing of
value added products as per specific customer needs for the Iced Tea Beverage Industry in North
America. The unit is certified under GFSI global food safety standards and all its products are
Kosher and Halal Certified.
Zhejiang Tata Tea Extraction Company Ltd.
Zheijang Tea Group Company is China's leading tea and tea products manufacturer, and the
country’s largest green tea exporter. Zhejiang Tata Tea Extraction Co. Ltd (ZTTECL) factory is
a state of the art manufacturing facility producing world class Green Instant Teas, Tea
Polyphenols, Tea Concentrates and other value added tea products. The Instant Teas are a B2B
product used in various tea based beverages across the world.
Associate Companies
1 Amalgamated Plantations Pvt. Ltd.
Amalgamated Plantations Company Private Limited (APPL) is a tea plantation company located
in Assam, India, in which TGB has a stake. It is also India’s second largest tea producer with
operations spread across 24 tea grden.
2. Kanan Devan Hills Plantations Co. Pvt. Ltd.
.The Kanan Devan Hills Plantations Company (KDHP) is the largest tea plantation company in
South India. This Munnar-based plantation has achieved Rainforest Alliance Certification for all
of its 7 estates and 16 factories, making it one of the largest tea plantation companies in the
world to receive the prized recognition in a single shot. The company was also ranked No 1 in
the category for Best Company for employee involvement and participation in 2015. KDHP is
the first ever employee owned plantation company in India and nearly all its employees are
shareholders.

6. 3. Estate Management Services Pvt. Ltd.
A member of the Sunshine Enterprise, Watawala Plantations PLC (WATA) is a diversified
plantation company in Sri Lanka, managed by the Group’s subsidiary, Estate Management
Services Pvt. Ltd., a joint venture with the Tata Global Beverages Ltd. and Pyramid Wilmar
Plantations Pvt Ltd.. Its marketing company, Watawala Tea Ceylon Limited owns three key
brands – Zesta, Watawala and Ran Kahata which together command over 30% market
share of the branded tea market in Sri Lanka. Its tea carries the coveted Rainforest
Alliance CertifiedTM mark.
Meet the management team
The beverage business is overseen by an Executive Team, which operates under the overall
supervision and direction of the Boards of Tata Global Beverages Limited and its sub-
committees and respective legal entities. The Executive Team has been formed with a view to
streamline the global operations of the beverages business.It operates under the schedule of
authority approved by the relevant entities.
Mr. Ajoy K. Misra
Managing Director & CEO,
Tata Global Beverages Limited

7. Mr. L. Krishna Kumar
ExecutiveDirector
Tata Global Beverages Limited
Mr. Adil Ahmad
GlobalChiefMarketingOfficer,
Tata Global Beverages Limited

8. Mr. K. S. Srinivasan
GlobalChiefHumanResourcesOfficer,
Tata Global Beverages Limited
Mr. Stephen Rice
RegionalPresident,Canada,AmericaandAustralia(CAA),
Tata Global Beverages Limited

9. Mr. Nigel Holland
Regional.President,Europe,MiddleEastandAfrica(EMEA),
Tata Global Beverages Limited
Mr. Sushant Dash
RegionalPresident,India,
Tata Global Beverages Limited

10. Mr. Vikram Grover
PresidentWaterVertical,
Tata Global Beverages Limited
Mr. Vish Govindasamy
ManagingDirector,
Watawala Plantations

11. Mr. Sanjiv Sarin
ManagingDirector&CEO,
Tata Coffee Limited